The Spectacle

01/13/2026

25% off ANY purchase
Ends Friday 16th
at Closing !!!

01/13/2026

!!! FLASH SALE !!!
25% off ANY purchase
Ends Friday 16th
at Closing !!!

12/10/2025

12/02/2025

We are different! Come and see us!

11/07/2025

the Spectacle is proud to partner with Generous Hearts for our Fall Food Drive!

Generous Hearts was founded 15 years ago by a local mom who saw firsthand how many kids at her son’s school were going hungry. What started as one person paying off lunch balances turned into one of the largest mobile food pantries in the state—sharing up to 16 tons of food in a single afternoon.

Over the years, Generous Hearts has kept hundreds of thousands of pounds of food out of landfills and fed families across New Mexico, California, and Texas. Their mission is simple: to feed people with dignity, compassion, and love—no questions asked.

We’re honored to help collect donations for this incredible cause. When you donate to Generous Hearts at the Spectacle, you will receive one raffle entry for every item donated (each can, box, package, etc.) the Spectacle will give out three $100 gift certificates for use in our store in three separate raffles from your donations.

Drop off location:
the Spectacle
1908 Wellspring Ave SE
Suite 100
Rio Rancho, NM 87124

Now through December 31, 2025

Every can, box, or dollar helps feed a family right here in our community.

“Feeding people is loving people—and the best way to feed a hungry child is to feed their family.”

10/29/2025

Final Days of our Oakley October Event 2025

Any Oakley Purchase Today, October 29th is @ 35% OFF !!!

Any Oakley Purchase Tomorrow or Friday, October 30th & 31st is @ 25% OFF !!!

10/26/2025

First Responders & Spouses Take 25% Off

All City of Rio Rancho Employees and Albuquerque Area First Responders (Police, Fire, EMS, etc.) receive 25% Off at the Spectacle, as a gesture of appreciation for their service and dedication to our community.

• 25% off all regular-priced products/services
• Current City Employees in the Albuquerque Area with valid employee ID (Active Police Officers, Firefighters, and EMTs serving in this area with badge or ID and their spouses)
• Present valid ID at time of purchase; discount applied at checkout

10/26/2025

Welcome Autumn - stop by and "fall" in love with our frames!

10/26/2025

Hello Jakey - Thank you for bringing your mom to the Spectacle !!!

10/24/2025

Hi neighbors,
My name is Travis, and my wife Nicole and I are excited to introduce ourselves and our small family business, the Spectacle. We’ve lived here in Rio Rancho for over 4 years, and we truly love being part of this wonderful community.
We opened the Spectacle here in Rio Rancho because we believe high quality eyewear, that is made well with care and attention to detail, does not have to be incredibly expensive. Yes, over years past, my father has made eyeglasses for some very well-known entertainers and celebrities like Elton John, Elvis, Blade Runner Movie Props, etc. We believe that everyone deserves the attention and care that was given to those celebrities and the custom eyeglasses they wore and could afford. What began as a personal passion has grown into something we are deeply proud of, and we’re grateful for the support of friends, family, and now—our neighbors!
You do not have to spend a fortune to get our best!
If your glasses are uncomfortable, need repair, adjustment or professional cleaning please stop by anytime. Adjustments and simple repairs are always free and come with a smile. We are progressive lens fitting experts. If your lenses do not perform the way you want them to, we can help. There are so many options available to you. You do not need to settle for less than the best, and you do not need to break the bank. We have options for almost any budget. We can help you see, look and feel better, and we’d love the opportunity to serve you. More than anything, we want to build real connections and contribute to our community in a positive way.
Thank you for taking a moment to read this and for welcoming us. Please don’t hesitate to reach out if we can ever help—or just to say hello!
Warmly,
Travis & Nicole Cottam
the Spectacle

Send a message to learn more

10/21/2025

👓Meet The Spectacle Family👓
The Spectacle has always been more than just an Optical Shop, it's a family. From lens experts to frame stylist to social-media storytellers and lab magicians, every member of our crew brings their own personality, passion, and love for helping people see and feel their best.

We're proud to be a family-run business, and we're so grateful for the amazing community that's grown with us over the years.

Look through to get to know the faces you see here everyday, the people who make The Spectacle so special✨