WATTPoultry

WATTPoultry WATTPoultry is the animal agriculture resource for the global poultry, and feed industries. www.wat

WATT Global Media's poultry information channels deliver relevant and timely information to industry professionals across the entire poultry supply chain – from farm to table. Our poultry publications include, WATTPoultry USA, Poultry International, Egg Industry and Industria Avicola. Our feed information channels cover the latest developments in feed, grain markets, management strategies, nutriti

on and regulation. Feed International and Feed Management focus on helping manufacturers become more competitive in the world market. Pig International magazine covers nutrition, animal health issues, feed procurement, and how pork producers can be profitable in the world pork market.

The facility is the country’s first to be certified for this type of testing.
06/01/2026

The facility is the country’s first to be certified for this type of testing.

MHP's Sensory Analysis Laboratory becomes Ukraine's only ISO/IEC 17025 accredited food sensory testing facility. Discover how data-driven sensory analysis ensures product quality and market success.

Research links the density of immature neurons in the hippocampus to negative welfare states in poultry.
06/01/2026

Research links the density of immature neurons in the hippocampus to negative welfare states in poultry.

New study reveals brain markers that detect chronic stress in laying hens. This biological breakthrough could transform how producers assess and improve flock welfare.

The percentage of U.S. consumers who consider whole foods such as eggs more nutritious than protein bars and powders is ...
06/01/2026

The percentage of U.S. consumers who consider whole foods such as eggs more nutritious than protein bars and powders is growing.

Lower corn costs and strong chicken demand fueled strong six months for the South African company.
05/29/2026

Lower corn costs and strong chicken demand fueled strong six months for the South African company.

AMC Theatres adds popcorn chicken to the menu at its Feature Fare locations.
05/29/2026

AMC Theatres adds popcorn chicken to the menu at its Feature Fare locations.

Changes to the availability and cost of oil, urea, fertilizers, transportation and even resins for packaging are impacti...
05/29/2026

Changes to the availability and cost of oil, urea, fertilizers, transportation and even resins for packaging are impacting the whole dynamics of the region.

Amber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Po...
05/28/2026

Amber Pankonin, RDN, award-winning nutrition educator and chef, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to discuss what's driving consumer demand for high-protein diets and why chicken is uniquely positioned to meet that moment.

Understand the high-protein diet trend and chicken's competitive advantage. Industry insights on protein consumption, consumer preferences, and future marketing strategies.

The chicken chain is mandating more uniform sizing following guest complaints.
05/28/2026

The chicken chain is mandating more uniform sizing following guest complaints.

Popeyes tightens chicken tender specs to improve consistency and guest satisfaction. Learn how stricter supplier standards are reversing sales decline and boosting customer satisfaction.

Featuring speakers and panelists from Lee’s Famous Chicken, Menu Matters, Mintel, Rabobank and others.
05/28/2026

Featuring speakers and panelists from Lee’s Famous Chicken, Menu Matters, Mintel, Rabobank and others.

Explore chicken industry insights at the Chicken Marketing Summit 2026. Learn how to navigate protein-first eating, clean labels, and GLP-1 drug impacts on consumer behavior.

Executives focused on the trends driving consumers toward value menus during the company’s first quarter 2026 earnings c...
05/27/2026

Executives focused on the trends driving consumers toward value menus during the company’s first quarter 2026 earnings call.

Discover how McDonald's is pivoting to chicken amid rising beef prices and fuel costs. Learn why chicken is now the chain's fastest-growing protein category.

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Rockford, IL
61101

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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http://www.twitter.com/wattpoultry, http://www.youtube.com/user/FeedIndustryTV, http://www.yo

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