01/08/2026
🐱 Meet Rusty the Cool Cat 🐱
Every great mascot has a story. Rusty has two.
Long ago, back in the rock ’n’ roll days of the 1950s - between a glowing fairground Ferris wheel and an old-school roller rink, there stood a lively diner filled with music, laughter, and energy.
That’s where Rusty’s story begins.
In our brand world, Rusty is a clever orange tabby with rhythm in his paws and curiosity in his whiskers. He learns music from jukebox repairmen, races kids down the counter on roller skates, sneaks into go-karts when no one’s looking, and charms everyone he meets with his cool-cat grin.
One night, inspired by the lights and the joy around him, Rusty has a big idea:
What if there was one place where all the fun lived together?
Games. Food. Rides. Lights. Music.
That search leads him right here, to Incredible Food & Fun, where he becomes the official host of fun, welcoming families, celebrating birthdays, and bringing energy to every corner of the experience.
But Rusty’s story also starts close to home.
In the real world, Rusty is inspired by Tino, the mischievous and lovable orange farm cat of Ashley, our Executive Vice President and the owner’s daughter. Tino’s curious, funny, slightly chaotic personality became a familiar presence—and during our rebrand process, one phrase kept coming up again and again:
“Orange cat energy.”
That playful, curious spirit felt exactly like who we are, a family-run company built on connection, personality, and fun. And from that idea, Rusty, and his story, were born.
Today, Rusty represents the heart of Incredible Food & Fun , where generations gather, memories are made, and fun is always on the menu.
This is just the beginning. We can't wait for you to meet Rusty's friends! 🧡
Welcome to the family, Rusty.