05/15/2026
One of my favorite questions from yesterday’s Women in Business luncheon was:
“How do you know which opportunities are worth taking the leap on?”
I loved the answers from Katy Higgins with True Pros Heating and Air Conditioning and Tricia Thomason with Social Buzzerfly.
Katy talked about going all in on one idea, becoming really good at it, and building something strong before trying to do a million different things. Honestly, you can see that focus in the success and reputation of her business.
Trish shared how in social media and marketing, trying to do too many things can leave you mediocre at all of them instead of becoming truly excellent in a niche. I loved hearing her talk about focusing deeply on content marketing and helping businesses grow in a meaningful long-term way.
It was such a good reminder that sometimes growth isn’t about adding more… it’s about focusing more intentionally on what you do best.
So many good conversations and wisdom shared today.