10/18/2025
I started this company for a personal reason.
It had nothing to do with money.
But I also didn’t expect it would cost as much money as it has — many hundreds of thousands of dollars.
It’s such a weird experience to work 18 hours a day, spending money you made years ago, just trying to make something that matters.
But hey — that’s capitalism, baby. 🇺🇸
The hardest part of being in my position?
Having to know literally everything.
Like tonight — it’s 12:13 AM on a Friday — and I’m taking a course on YouTube thumbnails.
Because, like everything else, I’ve had to learn it myself.
Let me tell y’all a story.
About six months ago, someone at a digital marketing company convinced me to spend $15,000 in a month so I could have “access to their top account manager.”
The same one who works with Hims! they said.
Okay, let’s go. 💪They develop the ads.
I look at them and think, “Hmm… looks like a 10-year-old made these in six minutes, but hey, this guy’s an expert.”
They launch the ads.
Day one: $500 spent. No sales.😳
Day two: No sales.😳😳
Two weeks later: $7,500 gone. Maybe $400 worth of sales.😳😳😳
And that’s when it really sank in —
Every “expert” tells you to delegate, but what I’ve learned in four years is this:
No one cares as much as I do.
No one will ever work as hard as I do.
Because this company isn’t built on hype or shortcuts.
It’s built for people who deserve honesty, quality, and care that actually means something.
So if you’ve ever supported us, shared a post, or trusted us with your health — thank you. ❤️
You’re the reason I keep going at 12:13 AM, learning one more thing, and refusing to quit.