The Beautywell Project

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The Beautywell Project

The Beautywell Project aims to end skin-lightening practices and chemical exposures.

Individuals live in a healthy lifestyle and embrace their identity and culture.

12/09/2025

Join the Fight Against Toxic Beauty Products!

Tomorrow, December 10, 2025, at 1 p.m. (CST), the Minnesota Pollution Control Agency (MPCA) is hosting important virtual stakeholder meeting on skin-lightening products. Our founder and Executive Director, Amira Adawe, will be on the panel!

Join us to discuss agency updates, outreach efforts to educate businesses, and next
steps in regulating these toxic products.

A Major Win for Public Health!

We are proud to share that the Minnesota Legislature granted the MPCA significant funding to take action on skin-lightening products that contain mercury, thanks to the dedicated advocacy of the Beautywell Project!

The MPCA has been appropriated $405,000 in 2026 and $355,000 in 2027 from the Environmental Fund to carry out this important work.

The funding's purpose is specifically designated to:
- Increase education for businesses.
- Conduct compliance inspections.
- Carry out product testing.
- Enforce regulations to reduce or eliminate mercury in these products.

These funds will help ensure the MPCA meets its annual requirements to engage with community-based organizations for outreach, local health departments for public awareness and safety enforcement, and other interested stakeholders like dermatologists, manufacturers, and environmental justice advocates.

Your voice matters! Come to the meeting to hear the updates and help shape the future of product safety in Minnesota.

The meeting details at bit.ly/beautywell-mpca

12/08/2025

Using skin-lightening products exposes you and those around you to dangerous levels of toxic chemicals. These products are unregulated, and high level exposure to mercury, hydroquinone, steroids, lead, and arsenic can lead to severe harm to your health.

For more information, visit our product Beautywell Database and Knowledge Hub at thebeautywell.org/data

Stay safe, protect your health, and embrace your natural beauty 💚

12/04/2025

Thank you to everyone who joined us for the Beautywell Breakfast, the first of many to come. Our deep gratitude for your continued support, partnership, and engagement with our work.

12/03/2025

To learn more about our upcoming work to combat this global industry and build a safer, healthier world, join us tomorrow at our community breakfast.

🗓️ Thursday, December 4th from 9:00am to 10:00am
📍 1821 University Ave W, Suite 464-28, St. Paul, MN 55104

Come connect, engage, and exchange with us.

RVSP at bit.ly/bwbreakfast

12/01/2025

We invite you to connect with us, engage with our work, and learn about upcoming initiatives, including a documentary with filming locations in the USA, East Africa, and Asia.

📅 Thursday, December 4, 9:00–10:00 AM
📍 The Beautywell Project, 1821 University Ave W, Suite 464-28, St. Paul

Please RSVP here: bit.ly/bwbreakfast

11/28/2025

⚠️ If you or one of your loved ones currently use a skin-lightening product, stop usage immediately! Skin-lightening products are NOT SAFE. They contain toxic levels of heavy metals that can cause neurological damage, kidney damage, and even cancer.

Don’t throw the product in the trash! Dispose of it safely at a hazardous waste site. For more information, contact us directly.

11/25/2025

⚠️ Be careful with what you buy and use! The skin-lightening product market is highly unregulated, and most of these products contain toxic levels of mercury, hydroquinone, steroids, lead, arsenic, and other toxic chemicals.

🧐 Check to see if these products are being used by your loved ones and in your community. Share this knowledge with them, and dispose of them safely through toxic waste management.

Protect your health and embrace your natural beauty 💚

11/24/2025

Join us for our Beautywell Breakfast! This breakfast gathering is an opportunity to connect, learn, and engage with the community. Join us to connect and hear about our exciting initiatives, including Beautywell’s first documentary, to be filmed in the US, Africa, and Asia!

📅 Thursday, December 4, 9:00–10:00 AM
📍 The Beautywell Project, 1821 University Ave W, Suite 464-28, St. Paul

Please RSVP here: bit.ly/bwbreakfast (the link is also available in our bio).

We look forward to being in community with you! 💚

11/21/2025

🌟 Our Engage to the Max Fundraiser is live! Join our movement, whether through a donation, getting involved, or sharing this post, every contribution matters in collective action.

💚 Donate through the link in our bio

Special thanks to for creating a platform that allows supporters to discover and fund nonprofits led by and supporting communities.

11/20/2025

Give to the Max Day is here!

Skin-lightening is a global public health crisis that exposes communities, especially women and girls, to dangerous chemicals. Colorism, the driving force of this practice, pressures youth and adults to change their natural appearance.

At Beautywell, we fight back by:
✨ Raising awareness about health risks
✨ Supporting and educating youth
✨ Creating toxic-free environments
✨ Promoting beauty in ALL skin tones

Your gift today strengthens this work for many causes.
💛 Donate: givemn.org/story/Engage-To-The-Max
🎥 New campaign video now available!

Let’s create a world where every shade is valued. 💛

11/18/2025

Our sincere gratitude to the University of Minnesota Twin Cities School of Public Health for hosting us today and to everyone who attended. A special thanks to the students and public health professionals who were inspired to action and involvement. We saw a lively discussion in the comments, and are excited to see more youth-led initiatives in combating skin-lightening and colorism. We love to seeing and hearing the passion of interest of public health students on this issue!

If you missed it, the full talk will be available on the SPH YouTube channel soon.

Address

1821 University Avenue W Suite 174
Saint Paul, MN
55104

Website

http://www.thebeautywell.org/

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