02/24/2026
CPC Crew,
We just found out we were voted Top 3 Contrast Therapy Studio in all of Salt Lake City — and honestly, we couldn’t be more humbled.
This started almost three years ago as a back-of-napkin idea while selling coffee in parks around Seattle. From a Subaru and pop-ups… to a flagship space in the heart of downtown SLC. At just 11 months old, to now be considered one of the best in the city is wild.
Especially because we don’t really fit into any category.
We’re a coffee shop.
We’re a “plunge shop” (two words we basically made up).
We don’t have a 20,000 sq ft, multi-million-dollar wellness facility. We built this place to make your life better — by offering a convenient, everyday solution to cold water immersion, paired with really good coffee.
We aren’t for everyone. And we never will be.
But for those of you who understand that cold water simply makes you feel better — who’ve shown up consistently for yourselves — you’ve had our backs since day one.
I didn’t know if this would work. Some days I still don’t. But I am incredibly grateful for this community. This practice isn’t easy — and our hope is that it’s improved your relationships, your work, your confidence, your mental and physical strength.
That’s why we’re here.
Thank you.
🚨 $99 Promo Ends Friday (Feb 28)
By popular demand, we extended our New Year promo — but it officially ends Friday the 28th.
I kept pricing the same even after we added the traditional cedar sauna and started allowing members to stay as long as they like. Many of you have told me it’s cheaper than your monthly coffee budget.
But to keep up with demand and maintain the standards this space deserves, pricing will reset after Friday.
If you’ve been on the fence — this is your moment.
We’re also:
Adding storage
Launching online coffee pickup ordering for those quick grab-and-go days (even though plunging only takes 1–2 minutes… we get it, life gets busy)
Lock it in now: square.link/u/mTjjVZz0
🎉 ONE YEAR ANNIVERSARY PARTY
Saturday, March 7th | 11am–2pm
Mark your calendars.
Breakfast tacos.
Live music.
Plunging + sauna.
Coffee flowing.
We’d love to see as many of you there as last time — more details coming soon.
🧘♂️ Pilates – Sunday at 9:15am
Pilates with Chad is back this Sunday at 9:15am.
Core-focused movement + contrast recovery makes for a seriously good reset to close out your weekend. Spots tend to fill up quickly, so make sure you RSVP in advance. Members can use code CPCMEMBER to comp their spot.
Move. Recover. Repeat: square.link/u/8zpgVR1X
This Friday
• Last Member Bring-a-Friend Day – Bring someone who’s been curious.
• Free Coffee Tasting at 11am – Every Friday now.
We also just partnered with another incredible local SLC company, Momentous — one of the highest-quality, rigorously tested supplement brands out there (Arnold approved, extremely high standards).
Protein, creatine, vitamins — we can add them to any drink or make you a full smoothie built for recovery and performance.
Cold daily. Coffee daily. Community always.
See you this week,
Caleb
Cold Plunge Coffee
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