08/28/2025
It’s been a while since I last shared here and today I feel called to.
This year has been a journey of awakening. I feel like a new Ainoa has emerged, leaving behind the version of me that believed life was all effort, sacrifice, and constant productivity.
Even knowing the theory, that life should be lived slowly, fully, in the present, there was always this voice reminding me: Am I doing enough? Am I producing enough?
Coming back from Costa Rica, from Joe Dispenza’s retreat in Cancun, and facing my father’s cancer while navigating a slower phase in my business, I realized how much I had tied my value to achievements, to money, to output.
When productivity slowed, old questions whispered in my subconscious: Is my life worth it? Who am I if I’m not producing?
This year has taught me how essential it is to notice those deep-rooted beliefs, to pause, to reflect, and to feel with my body, not just my mind.
Personal growth is not only about strategies or goals; it’s about becoming aware of the patterns that shape your life, your feelings, and your experiences.
For me, the ocean has been my anchor. Surfing, though challenging and slow, has been my daily ritual of resilience, presence, and joy. Washing my face in the sea, feeling my body, sensing progress in every wave.
I would even say that movement has saved me. It has reminded me that my worth isn’t defined by what I do or earn, but by my existence, my laughter, my love, my ability to feel and to be.
Even as a coach, I am human. I love being able to share from my vulnerability because we all come from the same place, and ultimately, we are all heading toward the same place: love. The rest are just thoughts.
Allowing myself to feel sadness, to pause, to simply exist without guilt, has been one of the greatest lessons of this year.
👋🏻 Hello, I’m the new Ainoa, one who not only gives but has also learnt to open up, feel and receive, and whose focus is simple: love.
📸 Thank you to for capturing this moment. Surfing may challenge me, but it reminds me how alive I am, how joyful life can be, and how much beauty exists in the flow and the struggle.