MilkWise, 5030 Camino de la siesta, San Diego, CA (2025)

10/07/2025

✨ Hey mama, you don’t have to do this alone. ✨
Whether you’re pregnant and want to make a breastfeeding plan 🤰 or you’re already postpartum with your baby and need help with latch, supply, or pumping, or anything in between, you can connect with a real lactation consultant in minutes — virtually or in person! 💻🤱

If you live in California and have Aetna, UHC, or other major insurance, your sessions may be 100% covered.

MilkWise was founded by a mom, for moms — because every mother deserves a village that truly supports her. 💗

👉 Sign up today at www.milkwise.care or hit the link in bio to get started!

09/11/2025

Big news at Milkwise 💛

We’re thrilled to welcome Chrisie Rosenthal, BS, IBCLC, into her new role as our VP of Operations!

Chrisie brings 15 years of experience supporting parents through every stage of their feeding journey and has served in national leadership roles expanding access to lactation care. She is also the author of two best-selling breastfeeding books:

Lactivate! A User’s Guide to Breastfeeding

The First-Time Mom’s Breastfeeding Handbook: A Step-by-Step Guide from First Latch to Weaning

Both books are regularly featured in lactation programs across the country and loved by breastfeeding parents. They offer evidence-based, inclusive, easy-to-access guidance with helpful illustrations, and are available on Amazon and at booksellers nationwide.

Chrisie is also the founder of , where she provides virtual lactation consultations and classes for families everywhere. With her experience and expertise, she’s passionate about making breastfeeding support accessible, compassionate, and tailored to each family.

✨ Stay tuned — Chrisie will also be leading new classes and webinars for both IBCLCs and moms in the months ahead!

Drop a 💛 in the comments to help us welcome Chrisie to her new role!

👉 Learn more about our team at milkwise.care

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08/25/2025

What if breastfeeding wasn’t just about feeding your baby — but about rewiring the feminine to know she is already enough?

So often, mothers are told to follow rules, schedules, listen to marketing schemes, and advice that pull us away from our bodies. We’re conditioned to measure our worth by productivity, efficiency, and control. But breastfeeding invites us into something wilder, softer, more true.

When you nurse, you’re not just making milk — you’re remembering your own rhythm. You’re syncing with nature’s cycles. You’re reclaiming a sovereignty that society forgot to teach us.

At Milkwise, we believe IBCLCs who honor this feminine wisdom aren’t just helping with latches and supply. They’re guiding us back home — to a way of mothering (and living) that is rooted in trust, rhythm, and the knowing that we are enough.

💭 Mama, what has breastfeeding taught YOU about your own rhythm?

08/23/2025

🥛 Breaking News! 🚨 Moms in Costa Rica can now donate breast milk safely from home thanks to a pioneering protocol from the University of Costa Rica. 🍼💛

While other countries, like Brazil, have long-established milk bank networks, Costa Rica’s program stands out for its comprehensive safety guidelines, standardized protocols, and educational resources for donors and milk bank staff. With HACCP quality control, every drop reaches newborns safely—helping babies who need it most.

Breast milk isn’t just food—it’s a baby’s first vaccine, protecting against infections, allergies, and chronic diseases.

At MilkWise, we celebrate innovations that blend science + motherly generosity, making sure every baby has a chance to thrive.

Comment below with your thoughts! ❤️

Read more:

08/22/2025

✨ Nourish your baby, nourish yourself ✨
We’re offering two free virtual workshops in September on Mindful Breastfeeding 101—an introduction to the wisdom, tools, and support that can help you begin your feeding journey with confidence and calm. 🌿🤱

📅 Upcoming dates:
▪️ Tuesday, September 9th | 6 PM PT
▪️ Sunday, September 21st | 10 AM PT

Whether you’re pregnant, on the conception journey and preparing, or in the early days of postpartum, these sessions will give you practical guidance and soulful support. 💛

🔗 Sign up now at MilkWise.care
📲 Follow us here for updates + resources

08/21/2025

Breastfeeding is holistic medicine in its purest form. 🌿💛
• Body: Breastmilk isn’t just food—it’s living medicine. Packed with antibodies, enzymes, and hormones, it protects your baby from infections, supports gut health, and strengthens immunity.
• Mind: The closeness and rhythm of feeding calm both mother and child, reducing stress and supporting emotional wellbeing.
• Spirit: Every latch is a moment of connection, trust, and bonding that shapes your child’s sense of safety and love.

As an herbalist and founder, I love seeing how natural practices—like breastfeeding and plant allies—work together to support postpartum health. Each feeding is medicine for the body, mind, and soul.

✨ Embrace these moments. Your presence, touch, and intention are as powerful as the milk itself.

💬 Moms, how has breastfeeding felt like healing for you? Share your stories below!

Sign up for our next Mindful Breastfeeding Class 101 - link in bio

08/19/2025

🍄 Postpartum Depression: Beyond Quick Fixes

A recent clinical trial found that a psilocybin-like compound helped 71% of new moms reach remission from postpartum depression within just a week. 🌿

We’re so excited about studies like this—especially since our founder, an herbalist, has personally found plant medicines to be powerful allies in postpartum support (more on that later!).

But this also reminds us: maternal mental health isn’t just about quick fixes. It’s shaped by societal, economic, and cultural factors. Research from Hong Kong shows that even a few extra months of parental leave can dramatically reduce postpartum depression. Breastfeeding, family support, and reduced stress also make a huge difference.

At Milkwise, we believe in a holistic approach:
✨ Set up moms for the least stress possible postpartum with paid leave, breastfeeding support, and community help
✨ Layer in supportive tools like herbs, mindfulness, therapy, or clinical interventions

This is how mothers thrive—not just survive. 💛

We’d love to hear from you:
🌿 How have plant allies, lifestyle changes, or supportive systems helped your postpartum journey?
💌 Share your story in the comments or DM us—it could inspire another mom!

08/14/2025

✨ Ready to start your breastfeeding journey with confidence and calm? ✨
Join our Mindful Breastfeeding 101 class with our founding IBCLC, Whitney— the mama magic behind Milkwise 💛

🎙 You can also hear Whitney’s story and wisdom on our latest podcast episode (link in bio).

🌿 Special treat this month! When you sign up, you’ll receive a discount code to shop from fellow breastfeeding mama — she creates the most beautiful affirmation cards for labor, delivery, and motherhood.

🍼 Whether you’re still pregnant or already nursing, this class will help you feel grounded, prepared, and supported.

📅 Save your spot today — link in bio.

08/07/2025

Your body. Your baby. Your magic. 🕊️

It’s World Breastfeeding Week — a moment to honor the miracle of milk and the mothers behind it.

At Milkwise, we know breastfeeding isn’t just feeding — it’s immune support, maternal healing, and a deep emotional bond. It’s also not always easy. 60% of moms stop earlier than they wanted to due to a lack of support.

That’s where we come in. We connect moms with compassionate IBCLCs — real-time, virtual or in-person — and we center holistic care that sees the whole mother.

✨ Covered by Aetna + UHC in California
✨ Self-pay support available nationwide
✨ Led by moms, rooted in love

Tag a mama who deserves support.
Follow and visit milkwise.care to learn more or book a visit.

07/31/2025

Our founder is not only a breastfeeding mama — she’s also a trained herbalist. During her own nursing journey, she leaned on sunflower lecithin and other herbs to ease clogged ducts and support milk flow. Seeing a trusted brand like bring high-quality, intentional formulations to moms everywhere feels like a full-circle moment.

✨ What is sunflower lecithin?
It’s a natural fat emulsifier derived from sunflower seeds that helps prevent and clear clogged milk ducts. It works by breaking down sticky fat in the milk, so it flows more freely through the milk ducts — supporting both comfort and supply.

🌿 Herbs are allies, not quick fixes — they help bring the body back into balance. That’s why we always recommend consulting with a lactation consultant (like ours at Milkwise) to figure out what your body (and baby) truly need.

💛 Stay tuned for education, giveaways, and Milkwise perks as we bring you more holistic care options from partners we love.

MilkWise

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