Ethos Plastic Surgery

Ethos Plastic Surgery Thank you! Welcome to Ethos Plastic Surgery, a high-tough, boutique cosmetic surgery practice in the heart of San Francisco.

High-touch, boutique cosmetic surgery practice located in the heart of San Francisco

For more information or questions, please contact our instagram . Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. Dr. Xu's educational background includes:

- Stanford University, B.S. 2004
- NYU School of Medicine, M.D. 2008
- UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
- Harvard BIDCM, Aesthetic Plastic Surgery Fellowship 2016
- Board Certified by the American Board of Plastic Surgery 2017

10/07/2025

Let’s chat about Motiva 🤍

They’re the latest addition to Ethos Plastic Surgery, and Dr. Xu is beyond excited to share why she’s added Motiva Implants to our breast implant lineup!

Here’s why we’re loving them:

✨ With Motiva Implants, the likelihood of capsular contracture (the formation of tight scar tissue around an implant) is decreased.

✨ There are 2 options to choose from: The round implant is firm and gives a “boosted” look, while the ergonomic implant offers a more natural-looking, soft aesthetic.

Learn more when you check out Dr. Xu’s new reel!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/06/2025

Motiva Breast Implants: Are they Dr. Xu-approved?

Motiva implants have been popular for years, but since being introduced to the US market, Dr. Xu has dedicated time to learning more about them by gaining insights from fellow professionals and listening to what our community has had to say about Motiva.

After 1 year of careful consideration, we’re thrilled to announce that Motiva implants are now available at Ethos Plastic Surgery! 

Learn more about Motiva’s round and ergonomic implants (and why Dr. Xu prefers one over the other!) when you check out our latest video above.

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

Oh, she’s ✨restaurant ready✨ alright!Would you believe us if we told you these photos were taken only a week apart?Subme...
09/23/2025

Oh, she’s ✨restaurant ready✨ alright!

Would you believe us if we told you these photos were taken only a week apart?

Submental liposuction is an incredible procedure that is especially popular amongst those in their 20s and 30s hoping to target unwanted fullness in the chin area.

By focusing on removing excess “pinchable” fat from beneath the chin, Dr. Xu helps her Ethos patients create more sculpted and defined profiles.

That’s not the only reason so many people love it… It’s a quick procedure with little downtime that produces BIG results (and lots of happy patients!) 🤍

Swipe through these before-and-after shots to see this beautiful patient’s amazing 1-week transformation!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

Have you heard the news?⠀⠀⠀⠀⠀⠀⠀⠀⠀The Ethos Plastic Surgery x Scents by the Bay Aromatherapy Recovery Kit is HERE!⠀⠀⠀⠀⠀⠀⠀...
09/06/2025

Have you heard the news?
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The Ethos Plastic Surgery x Scents by the Bay Aromatherapy Recovery Kit is HERE!
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Each mindfully-crafted aromatherapy essential featured in this custom kit was hand-selected by Dr. Xu to help you feel nourished (and pampered 🤍) while optimizing your recovery journey:
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✨ Pain & Scar Oil
✨ Healing Body Salve
✨ Aromatherapy Mist
✨ 2 Organic Massage Oil Candles
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Dr. Xu loved partnering with Tarah, the incredible owner of .by.the.Bay, to bring this collection to life, and we’re so excited for you to experience it for yourself 🤍
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Tell us which product you’re most excited to try below!
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*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300
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To Dr. Xu, with love. 🤍⠀⠀⠀⠀⠀⠀⠀⠀⠀One of our amazing patients gifted Dr. Xu the most beautiful flowers and chocolates as a...
09/04/2025

To Dr. Xu, with love. 🤍
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One of our amazing patients gifted Dr. Xu the most beautiful flowers and chocolates as a ‘thank you’ for the incredible experience she helped create. ✨
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Getting to work alongside our patients to help achieve their goals is a gift in itself. Dr. Xu is so grateful to be part of these journeys - we really do have the best patients. 💐
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*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300
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We believe healing should feel as good as your results look✨​​​​​​​​​​​​​​​​Rooted in our holistic philosophy, Dr. Xu an...
09/02/2025

We believe healing should feel as good as your results look✨​​​​​​​​
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Rooted in our holistic philosophy, Dr. Xu and the Ethos team curate thoughtful resources to help each Ethos patient enjoy smoother, more empowered recoveries.​​​​​​​​
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Our Integrative Recovery Protocol incorporates herbal and supplemental therapies to promote natural healing, optimized pain control, and improved well-being from the inside out. 🤍 ​​​​​​​​
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*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300 ​​​​​​​​
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Believe it or not, Dr. Xu’s talents go beyond the operating room. Here she is in her element - on a photography workshop...
08/26/2025

Believe it or not, Dr. Xu’s talents go beyond the operating room. Here she is in her element - on a photography workshop in Scotland, capturing the beauty of the rugged terrain through her camera lens 🤍
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With a keen eye for lighting, precision, aesthetics, and detail, Dr. Xu also loves being able to apply her artistic lens to her work every day as a plastic surgeon.

Ethos is where science and artistry come together. ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀No matter their goals, each patient who walks through our ...
08/25/2025

Ethos is where science and artistry come together. ✨
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No matter their goals, each patient who walks through our doors has a unique aesthetic vision.
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They come to Dr. Xu hoping to achieve the results they’ve only dreamed of, and they leave knowing that she has gone above and beyond to craft a beautifully tailored, one-of-a-kind experience.
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From providing education and support to delivering exceptional results, Dr. Xu and the Ethos team will be with you throughout each step of your journey!
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Watch as Dr. Xu brings our lovely patient’s goals to life with a tailored mini tummy tuck 🤍
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*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300
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Here at Ethos, everything we do is done with love 🤍 In this sweet behind-the-scenes moment, you can see Dr. Xu and her t...
08/21/2025

Here at Ethos, everything we do is done with love 🤍

In this sweet behind-the-scenes moment, you can see Dr. Xu and her team sharing a smile over the little hearts her assistant had cut into the sticky dressing used to help protect a patient’s skin during their liposuction procedure!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300

Some things just go together perfectly, like Dr. Xu and her team or transformative procedures and your everyday routines...
08/21/2025

Some things just go together perfectly, like Dr. Xu and her team or transformative procedures and your everyday routines!
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Liposuction is an incredible way to redefine your body and your confidence. When paired with Dr. Xu’s personalized approach to achieving your goals, a healthy diet and exercise routine can help with maintaining and enhancing your beautiful results 🤍
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*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 506-4300
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Address

490 Post Street, Suite 1701
San Francisco, CA
94012

Telephone

+14155064300

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