Ethos Plastic Surgery

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San Francisco, CA
Ethos Plastic Surgery

Thank you! Welcome to Ethos Plastic Surgery, a high-tough, boutique cosmetic surgery practice in the heart of San Francisco.

High-touch, boutique cosmetic surgery practice located in the heart of San Francisco

For more information or questions, please contact our instagram . Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. Dr. Xu's educational background includes:

- Stanford University, B.S. 2004
- NYU School of Medicine, M.D. 2008
- UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
- Harvard BIDCM, Aesthetic Plastic Surgery Fellowship 2016
- Board Certified by the American Board of Plastic Surgery 2017

03/16/2026

Before & After ✨
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This patient is shown after recieving a Breast Augmentation with Silicone Implants. 300cc Demi Profile (Motiva), Ergonomix smooth round breast implants, Dual-Plane 2.
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To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124.
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03/13/2026

Upper aka eyelid surgery.

The result? Refreshed and brightened eyes!✨

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To schedule a consultation with Dr. Xu or for more information, please send a DM or call our office at (415) 504-1124.

03/11/2026

Thinking about ni**le reduction?

Some people that their ni**les look enlarged or protrude a lot in proportion to the surrounding ar**la. This can happen naturally or develop over time, especially after pregnancy or breastfeeding.

Ni**le reduction helps adjust the size and how much the ni**le sticks out. The procedure removes extra tissue from the center of the ni**le and reshapes it to better match the ar**la.

Book a consultation with Dr. Xu to talk about your goals and see if ni**le reduction might be right for you. 🤍

**lereduction

03/09/2026

Refine your jawline with ✨
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This patient wanted a more defined jawline and reduced fullness under the chin. Submental liposuction was performed to remove excess fat and create a smoother, more contoured transition between the chin and neck.
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This procedure is especially effective for those with extra fullness under the chin and good skin elasticity.
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To schedule a consultation with Dr. Xu or learn more, DM us or call (415) 504-1124.
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To schedule a consultation with Dr. Xu or for more information, please DM or call our office at (415) 504-1124.
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sfplasticsurgery

03/06/2026

Thinking about submental liposuction (chin lipo)?

Great results start with careful evaluation. Dr. Xu considers factors like skin quality and elasticity to determine the most appropriate approach for your anatomy.

A consultation is the best way to learn whether this procedure is a good fit for you. 🤍

To schedule, send us a DM or call (415) 504-1124.

03/05/2026

Many patients ask about “fat melting” or skin-tightening treatments. Some may have an effect — but as a surgeon, Dr. Xu prioritizes results that are reliable and predictable.
Submental liposuction offers a precise, mechanical approach to removing fat beneath the chin, creating consistent and long-lasting contour.

To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124. 🤍�
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03/03/2026

Defined jawline. Minimal downtime.
Submental liposuction (aka chin lipo) remains one of our most requested procedures for a reason. 🤍
DM us to see if it’s right for you.

PlasticSurgerySF BoardCertifiedPlasticSurgeon

03/02/2026

This patient was concerned about fullness beneath the chin and in the lower cheeks. Submental Liposuction paired with Buccal Fat Removal refined the lower face and enhanced natural contours.
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This combination is a great option for patients with genetically persistent fullness who are seeking a slimmer, more contoured profile🤍
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To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124.
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02/27/2026

Submental liposuction is a quick, precise way to refine the jawline and reduce fullness under the chin.

The procedure is minimally invasive, performed with care and efficiency, and designed to deliver natural-looking definition with a short recovery time. It’s one of our most popular treatments, with consistently high patient satisfaction.

To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124.

PlasticSurgerySF BoardCertifiedPlasticSurgeon

02/24/2026

Before & After ✨
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This patient has undergone Breast Augmentation with Silicone Implants. 250 cc Moderate Profile Plus (Sientra), silicone gel smooth round breast implants, Dual-Plane 2.
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To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124.
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SanFrancisco PlasticSurgerySF SFplasticsurgery BoardCertifiedPlasticSurgeon

02/23/2026

Step into our Pacific Heights office, where your comfort and peace of mind are our priority.
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From your first consultation to your last post-op visit, Dr. Xu listens, guides, and ensures you feel seen, understood, and cared for every step of the way 🤍
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To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124.
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02/19/2026

At Ethos Plastic Surgery, your goals, comfort, and safety guide everything we do. Dr. Xu’s philosophy focuses on individualized care, natural results, and support at every step.

In our boutique, patient-focused environment, we create a space where you feel confident, seen, and truly cared for.

Swipe right to discover what sets Ethos Plastic Surgery apart.🤍

To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124.

Address

490 Post Street, Suite 1701
San Francisco, CA
94012

Telephone

+14155064300

Website

https://www.gingerxumd.com/

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