Simple. Simple is a neighborhood eco market + refillery in the Cole Valley neighborhood of San Francisco.

We can’t wait to welcome Tifany, the force behind Dew Mighty, back to Simple! Dew Mighty is one of our favorite brands i...
08/28/2025

We can’t wait to welcome Tifany, the force behind Dew Mighty, back to Simple! Dew Mighty is one of our favorite brands in the store (if you know you know). The innovative waterless skincare products are highly effective, super clean, and check all our boxes for sustainability.

Tifany will be hanging out with us on Monday, September 1st (Labor Day!) from 12-3:00. Come say hi, have a little snack, and discover your new favorite beauty products. Your skin, and the planet, will thank you.

Don’t forget to fill up your dish soap before heading to that 4th of July party. We’ll be open 11-5! ☀️🍻🥳🌻🍉
07/04/2025

Don’t forget to fill up your dish soap before heading to that 4th of July party. We’ll be open 11-5!
☀️🍻🥳🌻🍉

My daughter just asked if I’m posting something for Earth Day and I said, HELL NO!…I’m too busy. But then I thought I wo...
04/22/2025

My daughter just asked if I’m posting something for Earth Day and I said, HELL NO!…I’m too busy. But then I thought I would take a minute to show you specifically what I’m working on, because it is very much an Earth Day thing.

We are still moving out of our old location, and today, I’m gathering some of the empties that I’ve ignored for the past few months to send back to the makers to be refilled. Shown here are the containers that once held 17.5 gallons of shampoo and conditioner, 15 gallons of castile soap, almost 3.5 gallons of facial products, and 2 gallons of deodorant cream. Each of these brands (and most of the brands we work with) are closed loop, meaning they refill the refills. This represents a lot of single-use containers that were diverted from the landfill.

So this is just to remind you that refilling reusing, repairing, and repurposing are about the most badass things you can do for our Earth. Also, picking up trash. And shopping local. Oh, and using our voices to protect our one and only planet.

We will be open all weekend, but with slightly modified hours. Life…am I right? We are very sorry for the inconvenience....
04/19/2025

We will be open all weekend, but with slightly modified hours. Life…am I right? We are very sorry for the inconvenience. We know it’s no fun to show up with jars to refill when we are closed, but life and staffing sometimes get the best of us. We hope you have a lovely weekend.

Opening Sunday, and resuming regular hours after that. Pardon our dust, but we just can’t wait another day to see you!
04/12/2025

Opening Sunday, and resuming regular hours after that. Pardon our dust, but we just can’t wait another day to see you!

We ❤️ Cole Valley!
04/05/2025

We ❤️ Cole Valley!

02/27/2025

Human Beings?….sureThe Environment?…no problemThe Constitution?…whateverBut the almighty plastic straw shall not be disf...
02/12/2025

Human Beings?….sure
The Environment?…no problem
The Constitution?…whatever
But the almighty plastic straw shall not be disfavored.

Updated hours for the rest of 2024. Happy New Year! 🥳
12/29/2024

Updated hours for the rest of 2024. Happy New Year! 🥳

We will be closed on Christmas Day and New Year’s Day, with modified hours on 12/24 and 12/26. Take note of the bonus ho...
12/23/2024

We will be closed on Christmas Day and New Year’s Day, with modified hours on 12/24 and 12/26. Take note of the bonus hours on Christmas Eve (coming at you from one procrastinator to another, with thanks to Adrienne for holding down the fort).

There is still LOTS of time to shop local! 😉

We are taking a moment to raise a glass to you! We are incredibly grateful to be a part of this community and we are so ...
12/20/2024

We are taking a moment to raise a glass to you! We are incredibly grateful to be a part of this community and we are so thankful for your continued support. So come say hi, have a drink and a bite, and maybe even pick up those last few gifts on your list. We will have a special little thank you gift for anyone who makes a minimum $10 purchase during the open house.

We’ll be very blue without you…

We have some serious all-stars joining us for our Holiday Pop-Up Market on Sunday, including the founders of some iconic...
12/05/2024

We have some serious all-stars joining us for our Holiday Pop-Up Market on Sunday, including the founders of some iconic San Francisco brands as well as some of our favorite artists and makers. You can support small local businesses and your neighbors while scoring the most unique gifts around. Don’t forget to refill while you’re at it! 😉

We will have coffee, cocoa, and treats, and would love to see you!

Address

915 Cole Street
San Francisco, CA
94117

Opening Hours

Monday 9am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+14154947889

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