Simple. Simple is a neighborhood eco market + refillery in the Cole Valley neighborhood of San Francisco.

We want to take a moment to talk about Suzannah. Suzannah worked at Simple for over a year, so many of you had the privi...
04/08/2026

We want to take a moment to talk about Suzannah. Suzannah worked at Simple for over a year, so many of you had the privilege of crossing her path. She was the one with the cool earrings who would calculate your refill weights by hand (she refused to use the calculator). She was the one who would have given you advice on how to fix your shoulder pain or how to sleep better. She was the one who would have lit up when she saw your baby and listened intently as you shared your birth experience. She loved working at Simple, a fact she would remind me of constantly. This woman, who did such important and life-altering work, got so much joy from interacting with and getting to know you. You loved her, the Simple team loved her, and I loved her.

Suzannah and I met 15 years ago when our kids were in the same kindergarten class at Grattan. I’m not great at keeping in touch, but Suzannah made sure we stayed connected over the years. When I opened Simple a block from her house, she was instantly one of our best customers and biggest supporters. She would always bring me treasures she found on the street or in her house to use as display pieces. When I told her I was looking for second-hand cotton t-shirts to use for Simple merch, she brought me bags full of them. When she was helping me relocate the store and I was beyond exhausted, Suzannah offered to stay a bit longer, and when I came back the next morning, everything was packed up. She would bring all her people to Simple and give them a tour of the store, beaming with pride for her friend. One day, maybe the 10th time I jokingly (not joking) offered her a job, she took me up on it. She became my sounding board, my handyman, my business consultant, and most importantly, she made me feel less alone on this small business journey. She always knew when I needed a pep talk or just needed to talk s**t, and she always made me laugh.

Suzannah said working at Simple helped balance her life. That is exactly what she did for me. There is a gaping hole at Simple, but we will do our best to honor our friend by continuing to spread light and love in our community. As her husband, Dheen, put it, we will try to “be more Suzannah”.

04/05/2026
After much consideration and conversations with community members and other local merchants, we decided to remain open o...
01/29/2026

After much consideration and conversations with community members and other local merchants, we decided to remain open on Friday. We have always strived to be a bright light for our community, and our instinct is to open our arms to you and lean in to do the most good we can. Shutting down doesn’t feel right but showing up does, so here’s our plan...

We will have a postcard-writing station set up in the store. You can write to your Senator or Representatives, or to Democrats in swing states to remind them to enroll or re-enroll in vote by mail. We will have all the supplies (including stamps and addresses).

We will also be donating at least 10% of our sales from Friday to La Raza Centro Legal (www.lrcl.org).

This is what feels right to us but we encourage you to do what feels right to you. Here are some other ideas:

▪️Support local businesses (at least 70% of every dollar spent at a local business stays in the community).

▪️Boycott corporations whose values don’t align with yours (including those who support ICE actions directly or indirectly).

▪️Pay with cash (exorbitant processing fees cost small businesses thousands of dollars and go directly to banks and big corporations).

▪️Call your Senator or Representatives.

▪️Donate your time or money to human rights organizations.

▪️Attend a rally or peaceful protest (one is happening Friday (1/30) at 1pm at Dolores Park in SF).

▪️Take care of yourself and your community.

In our hearts, we are holding
❤️Minnesota
❤️Renee Goode, Alex Pretti, Keith Porter, and everyone else who has been terrorized or murdered by our government
❤️Our community
❤️The truth

Yes! So many amazing Green Businesses in SF. We are honored to be one of them.
12/24/2025

Yes! So many amazing Green Businesses in SF. We are honored to be one of them.

Holiday hours include being open for the next two Tuesdays! We have all the refills, but we also have great gifts that a...
12/15/2025

Holiday hours include being open for the next two Tuesdays! We have all the refills, but we also have great gifts that are useful, beautiful, thoughtful, and sustainable. Spend an afternoon in Cole Valley and feel your stress melt away!

Wednesday: closing earlyThursday: closedFriday: opening late/closing earlySaturday & Sunday: regular hoursHappy Thanksgi...
11/25/2025

Wednesday: closing early
Thursday: closed
Friday: opening late/closing early
Saturday & Sunday: regular hours

Happy Thanksgiving!!!🍁🍂🍁🍂

With Love,
Simple ❤️

There will be food, there will be music, there will be fun, and, most importantly, there will be JP!!! Heliotrope is one...
11/20/2025

There will be food, there will be music, there will be fun, and, most importantly, there will be JP!!! Heliotrope is one of our favorite local brands, and we love when Jonathan comes to visit. Get a head start on your holiday shopping, or better yet, focus on self care leading up to all that family time. We also carry lots of Heliotrope refills, so you can bring your empties to fill up while you’re here.

Jonathan will be here from 4-9 (yup…we’ll be open late). 😉

We are thrilled to be partnering with Sports Basement and Patagonia’s Worn Wear team to bring you San Francisco’s first ...
10/30/2025

We are thrilled to be partnering with Sports Basement and Patagonia’s Worn Wear team to bring you San Francisco’s first annual WasteNot Fest. It will be a day to explore ways to live more lightly, whether that be through repairing, learning, advocating, or stocking up on sustainable goods, upcycled treasures, and thought-provoking art.

Bring your clothing and camping items to be repaired by Patagonia’s incredible Worn Wear team and amazing representatives from MSR, Thermarest, and Platypus. Grab your favorite torn sweater and learn Sashiko techniques with talented Bay Area artist, Lisa Solomon. Clean out your closets and trade in eligible equipment and apparel with Sports Basement’s Pre-Loved program. While you’re at it, clean out your beauty bag and junk drawer to save those tricky items from the landfill thanks to DewMighty (in collab with YouFromMe), Albatross Designs, and Strange Exchange.

Explore local and CA-based brands, makers, and artists focused on doing better for our planet, including Albatross Designs, Black Mountain Beauty, Dew Mighty, Surf Gems, Gianluca Franzese, Simple, and more.

Write postcards to advocate for reusable foodware, hear from climate-minded youth, and engage with creative and passionate people working toward a more sustainable future. Hope to see you there!

WasteNot Fest
Saturday, Nov. 8 l 11am-4pm
Sports Basement - Presidio
610 Old Mason Street, SF
Free!
tickets not required but rsvps via eventbrite are appreciated:

https://www.eventbrite.com/e/waste-not-fest-ft-patagonia-worn-wear-tickets-1831094606259?aff=oddtdtcreator

We can’t wait to welcome Tifany, the force behind Dew Mighty, back to Simple! Dew Mighty is one of our favorite brands i...
08/28/2025

We can’t wait to welcome Tifany, the force behind Dew Mighty, back to Simple! Dew Mighty is one of our favorite brands in the store (if you know you know). The innovative waterless skincare products are highly effective, super clean, and check all our boxes for sustainability.

Tifany will be hanging out with us on Monday, September 1st (Labor Day!) from 12-3:00. Come say hi, have a little snack, and discover your new favorite beauty products. Your skin, and the planet, will thank you.

Don’t forget to fill up your dish soap before heading to that 4th of July party. We’ll be open 11-5! ☀️🍻🥳🌻🍉
07/04/2025

Don’t forget to fill up your dish soap before heading to that 4th of July party. We’ll be open 11-5!
☀️🍻🥳🌻🍉

Address

915 Cole Street
San Francisco, CA
94117

Opening Hours

Monday 9am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+14154947889

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