We provide high quality, complete project integration recruiting and field management services to clients engaged in qualitative market research, including traditional focus groups, in-depth interviews, teleconferencing groups, online focus groups, web-based interviews, ethnographies and usability lab interviews. We have organized over 30,000 groups since 1985. Whether the need is single market or multiple markets, we fluidly implement our clients’ goals to efficiently conduct qualitative projects through a single source while maintaining consistent high quality control over all phases of the project—seamlessly blending all phases of the project. How we do it
• We maintain one of the largest databases of potential respondents nationwide.
• We effectively utilize social media and online recruiting methods, where appropriate,
to reach a wider base of sector targets to achieve the client’s goals.
• We have developed highly productive relationships with qualitative research facilities
and cross-platform communication professionals throughout the country to insure our
clients’ interests are always well represented in communication and facility selection. Special expertise
• Superior Recruiting: We don’t simply recite screeners. Our recruiters are hand picked for excellence in the field. They are experienced and trained to grasp the subtlest clues and essentials of each job, acting as an extension of the client during the course of the project. Centralized supervision ensures that recruiting standards are the highest possible and maintained consistently across all geographic locations.
• Business to Business: Our recruiters are highly trained in communicating with executives in a professional and sensitive manner. We recruit B2B with client provided lists of potential respondents, as well as recruit from our own extensive database, depending on demographic and target titles.
• Medical: We organize focus groups and national teleconferences involving medical specialists in virtually every field. For medical professionals, we use client provided lists for recruiting. For patient populations, we use our nationwide database to locate participants that meet all study requirements.
• Consumer: We own and maintain one of the largest nationwide databases in the industry. Clients
Our client base is highly diversified and represents a wide variety of industry segments. We serve businesses large and small, including Fortune 500 Companies (e.g. Hewlett Packard, Sony, Charles Schwab, Intuit), Internet companies (Zygna, eBay, Facebook, Shutterfly, GoDaddy, Cars.com), major advertising agencies (Grey New York, Y&R, McCann Erickson), and the government (National Institute of Health, Centers for Disease Control). Our clients also include market research firms, focus group facilitators and independent moderators.
