03/19/2026
“Too often, palliative care is associated only with end-of-life care. The language can feel clinical. The imagery can feel sterile. The experience can feel heavy. That misunderstanding has real consequences. It delays engagement. It limits access. It keeps palliative care in the shadows until a crisis forces the conversation.” - Paige Swanepoel, SVP Marketing at Vynca.
When we set out to design the new Vynca, we set out to change how people feel, and what they understand, when they encounter palliative care.
Learn more about the intention behind Vynca’s recent rebrand in our latest blog post “Designing a New Narrative for Palliative Care."👇👇
When we began this work, the goal wasn’t simply to make something that looked better. We set out to change how people feel, and what they understand, when they encounter palliative care. Palliative care serves millions of people living with serious illness. It improves quality of life. It reduces ...