01/09/2026
We scoff at placebo. But what is it really?
It's the body responding to meaning, to belief, to signal congruence. It's ritual—disguised as coincidence.
We just hate it because it makes us admit the nervous system runs the show.
The placebo effect isn't a flaw in research. It's proof of the power we're not trained to wield.
Placebo isn't fake. It's just ritual you forgot how to respect.
Heresy #1 of 24.