Show Up Fitness

Show Up Fitness Show UP or SHUT UP! Are you frustrated because you can’t see your abs? Are your arms and legs lacking definition? Do you want to perk up your butt?

Still struggling with doing a pull-up? Tired of being called skinny fat? Have you tried a trainer who makes you workout more and eat less? Stop all that non-sense and learn to exercise properly- Show Up Fitness is for YOU! You’re going to learn how to squat, press, dead-lift, hip thrust, sprint, and jump properly. Every Show Up Fitness trainer has over six-months of hands on training in anatomy, p

hysiology, nutrition and bio-mechanics. We GUARANTEE that we can help you achieve your individualized goals in a respectable time period. The past is the past, it’s time for you to SHOW UP!

Who’s ready for the monthly challenge!May 4th - May 30th = TOTAL ROWING METERSTop Hunk = $500Top Hunkette = $500Top per...
05/04/2026

Who’s ready for the monthly challenge!

May 4th - May 30th = TOTAL ROWING METERS

Top Hunk = $500
Top Hunkette = $500
Top performing & most consistent win prizes such as: seminars, certifications & swag!

Tag SUF CPT and let’s see why you got!

05/03/2026

SUF-STM Framework (Soft Tissue Mobilization Certification):

1. Assess & Screen
Refer out to your DPT when needed.
2. Soft Tissue Mobilization
Lower the body’s guard 🧠 . Improve trainer engagement.
3. Stabilize & Mobilize
Earn better positions. Build control.
4. Strengthen
Load it. Progress it. Better your programming w/ CCA.

This is what we teach inside the SUF-STM weekend seminars and certification.

You get:
10 hours of hands-on learning.
50 hours of on-demand education.
Live weekly anatomy calls with .
Live weekly exercise variations and correctives with .
Mentorship and programming with .

If you want to level up your personal training career and build another stream of revenue, comment SUF-STM.

KEEP SHOWING UP.

05/02/2026

If you do the same mobility drill forever, with the same load, same range, same effort, and same intent, your body stops adapting.

Mobility needs progressive overload too.

At Show Up Fitness and inside the SUF-STM Certification, we educate trainers on Biopsychosocial model of pain, anatomy, and how to:

Perform soft tissue to lower the body’s guard.
Add isometrics to create control.
Progress mobility with efficient load, intent, and implement drills into CCA for programming.

Mobility is not random stretching.

It’s assessment (refer out to team DPT when in doubt)
Intervention.
Progression.

TAG A TRAINER WHO NEEDS SUF-STM AND CONTINUING EDUCATION.

KEEP SHOWING UP!

DAY 1 CANADA 🇨🇦 — WE SHOWED UP 🤠 25+ Life Time Fitness seminars in SUF has taught with our amazing team: This was ...
05/02/2026

DAY 1 CANADA 🇨🇦 — WE SHOWED UP 🤠

25+ Life Time Fitness seminars in SUF has taught with our amazing team:

This was one of the BEST.

Sharp. FUN.
Anatomy on point.
Hungry to learn and grow.

That’s what SUCCESSFUL trainers look like.

What stood out most during the elevator pitch:
Not ONE person said
“I’m a NASM / ACE / ISSA trainer.”

They said one thing:
I’m a TRAINER.

That’s the shift.
That’s confidence.
That’s competence.

We’re changing the industry
30+ trainers at a time.

TRAINERS — UNITE.

If you’re at ANY gym and want to LEVEL UP your staff anywhere in the WORLD…

DM me “LEVEL 1” or “LEVEL 2”
Let’s bring Show Up Fitness to your gym.

KEEP SHOWING UP.

8 years ago I was driving back from Stagecoach 🤠 and came home to a $100,000 citation from a competitor.They knew my wea...
04/30/2026

8 years ago I was driving back from Stagecoach 🤠 and came home to a $100,000 citation from a competitor.

They knew my weakness. BRAVO 👿

I didn’t file a $500 application with the Bureau of Private Postsecondary Education (BPEE) 🤦🏽‍♂️

One mistake almost cost me everything.

SUF gone if I let it.

My dad told me turn emotional pain into physical pain and read more books.

So I did.

I read more in that stretch than any time in my life. I leaned on my clients who were lawyers-
ALWAYS be training lawyers ♥️

We found a loophole. Just like our competitors did.

That is when Show Up Fitness CPT was born; bye bye Show Up Academy.

$40,000 later SUF made it out alive.

Costly lesson.

Biggest lessons in business:
There are no rules.
There is no emotion.
War without bullets as Phil Knight said.
Only solutions.

I could have played the victim. That’s not in the Hitchko moral fabric.

I had to SHOW UP when it mattered most.

And I laughed a lot- these guys were trying to take me out.

Not happening. Figure it out hunk, you got this.
Positive self talk (with some anger) helped.

So we did. WE FIGURED IT OUT.

Since then more competitors have come after SUF. Even a 4:14am call during COVID with the founder of National Academy of Spectacular Marketing.

How does a small company make this many people uncomfortable?

Because we are not playing their game.

We are changing the industry.

Anyone can get certified. Very few can coach.

We will not sell out.
We will not lower the standard.
We are only getting better. GROWING STRONGER!

If you want to level up your career:

Join our SWIFT call Monday 7am PST.
These calls are about discussing things that make you uncomfortable- TrainerTalks as I call them.

They’re live & Recorded within the SUF APP w/ real fitness professionals - no AI at SHOW UP!

We will help you get certified (SUF, NASM, ISSA, ACE, NSCA, ACSM - whatever), but more importantly build your business, tackle bottlenecks, charge more, and eliminate imposter syndrome.

To the competition.

F 🏆 CK YOU 😈

Teams. Community. Elite Coaching. Work ethic &

KEEP SHOWING UP.

04/29/2026

The lats DIE HARDE 🎄

How well do you actually know your anatomy?

If you want to level up your personal training career, programming, assessments, and sales start with mastering the basics.

Anatomy.
Movement.
Coaching confidence.

Not memorizing random textbook terms.
Not copying workouts from chat 🤖.
Not guessing.

The better you understand the fundamentals, the better you can program, explain, coach, and sell.

Comment SUF and we’ll help you find the certification course that fits your location and schedule.

Another chapter begins.Show Up Level 1 seminars are built around programming and assessments.Level 2- pain management fo...
04/26/2026

Another chapter begins.

Show Up Level 1 seminars are built around programming and assessments.

Level 2- pain management for upper & lower body.

Helping trainers master the CCA so they can build confidence, coach better sessions, showcase variations within movement patterns, and sell at a higher rate.

Personal training isn’t a side hustle.

It’s a career.

Day 1 went great.

Day 2 with tomorrow at 8am.

KEEP SHOWING UP.

Bruce Lee said:“I fear not the man who has practiced 10,000 kicks once, but the man who has practiced one kick 10,000 ti...
04/25/2026

Bruce Lee said:
“I fear not the man who has practiced 10,000 kicks once, but the man who has practiced one kick 10,000 times.”

Trainers need to hear that.

Stop overcomplicating your career.

You don’t need 47 assessments or a 12-page program for a gen pop client who wants to lose 10 pounds and get stronger.

That’s how trainers get lost.

Simple wins:

Squat
Hinge
Unilateral
Transitional
Push
Press
Pull

Pick variations your client can OWN.
Progress them over weeks and months.

That’s it.

The industry will try to convince you that you need to analyze every degree of big toe extension to sound important.

You don’t.

Master the basics (anatomy & programming)
Network with professionals.
Get clients results.

Stack wins over years of being in the trenches.

That’s how you build confidence, and a career.

KEEP SHOWING UP.

04/25/2026

7-years flies by

Thankful to have the BEST therapists, dietitians & doctors helping create the BEST personal training certification!

Keep SHOWING UP!

04/24/2026

The average trainer charges $20-40/hour.

The average trainer makes $30-50k/year.

The average trainer reads a textbook from a cert mill, passes a multiple choice test, never trains a human, never gets programs reviewed, and never proves they can coach movement.

That’s why 90% quit within 12 months.

Don’t be average.

SUF-CPTs are built to be the top 5% in pay, job placement, confidence, and competency.

Here’s why.

The SUF-CPT is a 2-month online certification with monthly hands-on learning seminars.

Classes are LIVE daily with actual fitness professionals. Not AIClaire. Not a 3rd party call center. Not “we’ll get back to you in 24 hours.”

You’ll master what the average trainer lacks:

Technical skills.
People skills.
Networking.
Confidence.
Sales.
Programming.
Movement competency.

After completing 50 hours of on-demand material, you submit your programs and take your final exam LIVE on Zoom.

You don’t just memorize answers.

You think.

Like a real personal trainer does.

Your final includes:

17 shoulder muscles.
20 lower body muscles.
8 core movement patterns with agonists and synergists.
A full workout designed on the spot for a client avatar.

You have 15 minutes.

That’s why SUF-CPTs are prepared for a career.

We aren’t backed by Blackstone.
We aren’t a cert mill.
We aren’t trying to pump out textbook trainers.

We care about trainer success.

Once you pass, you’ll have opportunities to interview at some of the best gyms in the world.

You’ll have the tools to build a business online or in person.

You’ll keep learning through weekend workshops with our Life Time Fitness partnership.

Because average trainers stop learning after the test.

Successful trainers KEEP SHOWING UP.

This is a career.

Not a side hustle.

Becoming successful isn’t for everyone.

But if you’re serious about turning your passion for fitness into a career, this is for you.

Level 1 seminars: Santa Monica and Atlanta.
Level 2 seminars: Toronto, OC, Tampa, and Austin.

Comment SUF CPT to join a live class online.

You are awesome.

KEEP SHOWING UP.

video submission

Anyone can get certified. Very few can turn it into a successful career. Stop guessing & chasing more worthless speciali...
04/23/2026

Anyone can get certified. Very few can turn it into a successful career.

Stop guessing & chasing more worthless specializations.

Master the fundamentals and Learn how to:
Assess
Program
Coach
Network
Sell

Level 1 Seminar this weekend.
0–5 years experience.

Where: Santa Monica gym:
Saturday 12-5 I’ll be teaching
Sunday 8-1 will be teaching

Comment SUF to speak to me to see if it’s right for you. No AI or 3rd party centers at SUF.

Address

Santa Monica, CA

Opening Hours

Monday 6am - 10pm
Tuesday 6am - 8pm
Wednesday 6am - 10pm
Thursday 6am - 8pm
Friday 6am - 8pm
Saturday 7am - 5pm

Telephone

+15305202664

Website

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