NURA USA

At NURA, we work to maximize quality and efficiency between our suppliers and customers to exceed overall potential.

03/11/2026

🌿Consumers want less sugar, but they still expect the sweetness they know and enjoy.

SWEETZEN® Brazzein Blends offer a smarter approach to sweetness, using Brazzein, a naturally derived sweet protein, paired with complementary sweeteners to deliver balanced, sugar-like sweetness with reduced bitterness and aftertaste.

Available SWEETZEN® Solutions:
🔸 SWEETZEN® Stevia + Brazzein Blend
🔸 SWEETZEN® Monk Fruit + Brazzein Blend

📖 Explore the full blog to see how SWEETZEN® helps bring balanced sweetness to products: https://nurausa.com/sweetzen-brazzein-blends-a-new-era-of-sweet/

03/10/2026

✨Recap from NURA's booth last week at Natural Products Expo!

It was an incredible few days filled with great conversations, exciting prototypes, and amazing energy across the food, beverage, and wellness space.

Our ingredient innovations were a huge hit, and we loved all the great feedback from everyone who stopped by our booth. A big thank you to our amazing team whose hard work made it all possible.

Missed us at the show? Here are the ingredient innovations everyone was talking about:
🫧 CLEARTEIN® Clear Protein Peptides
🌿 FiberEssence® Organic Prebiotic Fiber Blend
🍬 SWEETZEN® Brazzein Sweetener Blends

📩 Let’s build your next formulation together.
Request samples or connect with our team at contact@nurausa.com.

03/04/2026

🚨 The wait is over, NURA’s Expo West menu is here!
We’re bringing bold prototypes that show what’s possible with functional ingredients and smart formulation.

Here’s what we’re serving at Booth #2433:
🍹 Arctic Punch: CLEARTEIN® Clear Pea & Rice Peptides & SWEETZEN® Monk Fruit & Brazzein Blend

🧀 Macro & Cheese: YESTEIN® Yeast Protein & Natural Vegan Cheddar Flavor

🍫 Superfood Brownie: Euglena + FiberEssence® Organic Prebiotic Fiber Blend

💚 Creatine Gummy: Creatine Monohydrate for muscle strength & performance.

👉 Stop by Booth #2433 to taste the menu and connect with our team at contact@nurausa.com.

02/27/2026

Join NURA at SCIFTS - Southern California Institute of Food Technologists Section next week! ✨

Visit us at Table #2717 S to learn more about our ingredient solutions and how they can support your next product formulation.

We’ll be showcasing:
🫧 CLEARTEIN® Protein Peptides
🍃 SWEETZEN® Brazzein Sweetener Blends
🧪 And more innovative ingredient solutions

Stop by to meet with our team and explore what’s possible.
👉 Schedule a time to meet at contact@nurausa.com.

02/25/2026

NURA is redefining modern sweetness with SWEETZEN® Brazzein Sweetener Blends.🌱

🔬 Why choose SWEETZEN®:
✔ Clean label positioning
✔ Reduced bitterness and balanced sensory profile
✔ Heat & pH stability
✔ Optimized usage levels for cost efficiency

✨ Choose your solution:
• Stevia & Brazzein Blend : 320x sweetness with 40–50% usage reduction
• Monk Fruit & Brazzein Blend : 195x sweetness with up to 36% cost optimization

👉 Interested in how SWEETZEN® could support your next formulation? Explore the SWEETZEN® line or request a sample at contact@nurausa.com.

02/20/2026

💙 Natural Blue in beverages begins with mastering one of the most technically challenging and valuable colors in beverage formulation.

At NURA, we’re redefining blue in beverages with leading natural color solutions designed for vibrancy, stability, and performance.

These solutions include:
🔹 Gardenia Blue
🔹 Butterfly Pea Flower Extract
🔹 Spirulina Blue

Natural blue serves as a foundational color, enabling greens, purples, and other complex shades while supporting stable, clean label beverage formulations.

🔗 Read the full blog to explore the future of natural blue in beverages: https://nurausa.com/blues-in-beverages-unlocking-the-next-generation-of-natural-color/

02/18/2026

💪 NURA will be attending the Sports & Active Nutrition Summit this week!

We’re showcasing CLEARTEIN® Protein Peptides in a vegan high protein beverage featuring a clean, refreshing taste, ideal for sports nutrition, performance beverage formulations, and more.

Connect with Kyla Rodriguez and Angelo Barriga to explore how CLEARTEIN® can support your next beverage innovation or 👉 contact@nurausa.com.

02/12/2026

✨ NURA will be attending IFT Florida!🌴

Find us at Table #192 on February 17th in Orlando, FL, and explore our functional ingredients driving innovation across food, beverage, and nutrition.

Stop by to meet Nicole Lettieri and Philip Coggins to explore how NURA’s ingredient solutions can support your upcoming formulations, or
👉 connect with us at contact@nurausa.com.

02/11/2026

Something tasty is waiting… and it’s more than just flavor 👀✨

The best is yet to come! Our Expo West tasting experience is designed to show what’s possible when great taste meets real function. From refreshing drinks to tasty bites, every prototype at our booth #2433 is made to deliver real benefits you can feel.

Curious what you’ll be trying?
👉 Schedule a meeting with us at contact@nurausa.com for an early look before the show.

02/05/2026

Great products begin with great partnerships. 🤝

🔬 At NURA, we are a high quality ingredient supplier where innovation is shaped through thoughtful collaboration.

Rooted in Innovation, Quality, and Partnership, our space is designed to bring people together so we can work hand in hand with customers to solve formulation challenges and deliver ingredient solutions that elevate products.

If you’re seeking an ingredient partner that prioritizes innovation, trust, and true collaboration, let’s build something exceptional together. 👉 Connect with us at contact@nurausa.com.

01/29/2026

✨Meet Omair Memon, a Business Analyst at NURA who builds and maintains data pipelines, reporting frameworks, and analytical tools that deliver clear, actionable insights to support our teams.

By leveraging automation and AI-driven solutions, Omair helps NURA improve efficiency, reduce manual work, and increase data accuracy supporting smarter decision making and scalable growth as the company continues to evolve.

We’re glad to have Omair on our team! 👏

Address

Scotch Plains, NJ

Telephone

+19083763056

Website

http://nurausa.com/

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