Brook Choulet, MD: The Performance Psychiatrist

Brook Choulet, MD: The Performance Psychiatrist Brook Choulet, M.D. is a board-certified concierge psychiatrist specializing in sports & performance.

01/13/2026

Youth sports are about far more than wins and losses.

I joined AZFamily on Good Morning Arizona to talk about why this season of transition matters so much for kids and families. As school sports restart after winter break, many parents are navigating new routines, new teams, and big emotions.

One of the most important things parents can do starts at home. How we talk to our kids after practice or a game matters.

The car ride doesn’t need to feel like a performance review. Asking what went well, even after a loss, helps kids build confidence, perspective, and resilience.

We also discussed how to recognize when a coaching environment may be doing more harm than good. Positive coaching requires both support and structure, striking the perfect combination of high affection and high discipline.

When that balance is missing, it can have lasting effects on a child’s self-esteem and willingness to stay engaged in sports.

Sports should challenge kids, not diminish them. Take some time to reflect on the language you use around your children when it comes to their participation in sports.

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Introducing: Training the Mind Series™️A Mental Health & Well-Being Activation on Game DayOver the past year, I've desig...
01/12/2026

Introducing: Training the Mind Series™️

A Mental Health & Well-Being Activation on Game Day

Over the past year, I've designed and led mental health and performance activations across three NFL teams, bringing expert-led conversations and advocacy directly into game-day environments.

That work is now being formalized into the Training the Mind Series™️, a licensed platform designed to integrate conversations around mental health, performance, and wellbeing into professional sports settings.

This marks the first-of-its-kind mental health series embedded inside arenas and stadiums on gameday, reframing mental health as a performance skill: relevant not only to athletes, but to leaders, professionals, and communities beyond the game.

The next phase of the series is already underway, with select activations planned across multiple sporting leagues.

Additional announcements to come.

If this work resonates and you’re curious about how teams, organizations, or partners can support or participate, please reach out. The momentum is just getting started.

Thank you to the American Foundation for Su***de Prevention, American Psychiatric Association Foundation, American Board of Sports and Performance Psychiatry, and The Hidden Opponent for being the first organizations to partner with me on this initiative!

Swipe through for some highlights from the first set of activations!

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On Monday, I’ll be live on AZFamily talking about youth sports and why this time of year matters for families.As kids re...
01/09/2026

On Monday, I’ll be live on AZFamily talking about youth sports and why this time of year matters for families.

As kids return to school and sports restart after winter break, many parents are navigating new teams, tough losses, and big emotions.

In this segment, we’ll cover:

◻️ How to encourage your child to try a new sport
◻️ How to support them after disappointment
◻️ Why team sports support emotional and social development
◻️ How sports can help kids with ADHD and social challenges

Youth sports shape far more than athletic performance. When supported well, they help build confidence, resilience, and healthy identity.

📺 Live on AZFamily’s Good Morning Arizona
🗓 Monday, January 12 | 9:45am

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01/08/2026

Last week, I joined Fox 10 Phoenix to talk about why most New Year’s resolutions fall apart and what actually helps change last.

The most common mistake I see is setting goals that are too big, too vague, or built on motivation alone.

Motivation fades. Systems are what carry you forward.

Real habit change starts by working with what you already do each day.

Pair new habits with routines you already have. Start small enough that success is realistic.

Design your environment to reduce friction. And expect setbacks, not as failure, but as feedback.

When a habit doesn’t stick, the question isn’t “Why can’t I stick with something?”

It’s “What needs adjusting?” That mindset keeps people in the process instead of giving up after a missed day.

The habits that last are tied to identity, not outcomes.

When your actions align with who you want to be, change becomes sustainable long after January.

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I’m honored to serve as the keynote speaker at the Power of Us Mental Health Summit, hosted by the Texas Rangers Basebal...
01/06/2026

I’m honored to serve as the keynote speaker at the Power of Us Mental Health Summit, hosted by the Texas Rangers Baseball Foundation at Globe Life Field on January 17, 2026..

This one-day gathering brings together student athletes, mental health professionals, and community leaders to create space for honest conversations about pressure, identity, and resilience.

These are young athletes navigating real demands, on and off the field, and they deserve tools, language, and support that meet them where they are. Through storytelling and shared experience, this summit centers mental health as a core part of performance, leadership, and long-term well-being. Not as an afterthought. As the foundation.

I’m grateful to be part of a program that prioritizes access, education, and connection for the next generation.

📍 Globe Life Field, Arlington, TX
🗓 January 17, 2026

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After stepping away from work for a few days, I opened my inbox yesterday and saw this headline:AZ Big Media's “15 of th...
01/05/2026

After stepping away from work for a few days, I opened my inbox yesterday and saw this headline:

AZ Big Media's “15 of the Most Innovative Arizona Companies to Watch in 2026"

Like I always do, I clicked, excited to see and support other Arizona businesses doing meaningful work.

Then I stopped scrolling.

Choulet Performance Psychiatry® was on the list!

It was a great moment to reflect on what we've been doing: quiet consistency, thoughtful care, and a team deeply committed to doing work the right way.

I’m incredibly proud of the clinicians and team we’ve built, and grateful to AZ Big Media for the recognition.

Here’s to continuing to raise the standard for mental health and performance, and to everything that’s ahead in 2026.

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01/02/2026

Most resolutions don’t fail because people aren’t motivated.

They fail because they lack the systems in place to make them successful.

In this conversation on 12 News, I shared why sustainable change comes from systems, not willpower.

When habits are designed to fit your real life, follow through becomes more natural and therefore the change is sustainable.

That means shrinking goals to something truly attainable: attaching new habits to routines you already have, and planning for setbacks instead of treating them like failure.

Progress isn’t about perfection or intensity at the start of the year. It’s about staying in the process, adjusting when needed, being kind to yourself and building habits that can last.

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Tomorrow morning I’m live sharing the resolution strategy that actually works, because it’s built on structure, not will...
01/01/2026

Tomorrow morning I’m live sharing the resolution strategy that actually works, because it’s built on structure, not willpower.

Whether you’re a high performer or just trying to feel better day to day, the goal isn’t perfection.

It’s building habits that support your life, your health, and your longevity.

Tune in for a breakdown of this framework.

📺 Live tomorrow (Fri, Jan 2):

7:45am — 12 News Today in AZ
9:20am — Fox 10 Phoenix Arizona Morning

Did you create New Year’s resolutions or curate a strategic framework to achieve your 2026 goals?

12/31/2025

Here’s what I can’t tell a coach…ever.

Clinicians may be seen speaking with an athlete courtside or on the sideline of the field.

A coach or staff member may ask what the conversation was about. This is where clear boundaries matter.

The athlete is the patient, and the same confidentiality standards apply.

Before joining a team, I explain that they may see me interacting with an athlete, but no clinical information will ever be shared.

Mental health activations like this help address one of the biggest barriers athletes face when seeking support.

When confidentiality is understood and protected, trust increases and care becomes more accessible.

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I purposefully limit my practice to 60 active patients to ensure unparalleled concierge care.In 2026, I’m elevating the ...
12/31/2025

I purposefully limit my practice to 60 active patients to ensure unparalleled concierge care.

In 2026, I’m elevating the private client experience even further. And it begins the moment someone is accepted into the practice.

I’ve always believed that high performance isn’t accidental. It’s architected. It’s built on focus, structure, strategic recovery, and the willingness to invest in your own growth.

That’s why I’m introducing a new welcome experience for my patients: a curated collection designed to reflect the standard of excellence we uphold together.

✔️ The Performance Edge
A planner created for productivity and elevated structure: built to sharpen focus, strengthen resilience, and support sustained high performance.

✔️ A Custom Cadence Capsule
Beautifully designed, discreet, and functional. Whether for medication, supplements, or travel essentials, it supports that consistency and care are part of your performance plan.

✔️ Your Personalized Welcome Guide
A folder containing a roadmap, outlining how we’ll work together.

This experience isn’t about the items themselves.

It’s about what they represent: the foundation of our work together: building habits, awareness, and systems that support clarity of thought, emotional agility, deep recovery, and leadership at the highest level.

This model allows me to give each client the strategic attention, availability, and nuanced support required to operate at peak performance: in sport, in business, and in life.

If you're entering a season where you’re ready to think differently, lead differently, and perform at a level that demands expert partnership, this experience was designed for you.

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Address

7373 N Scottsdale Road, Suite C190
Scottsdale, AZ
85253

Telephone

+14806128985

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