09/07/2025
Rooted: A Space for Girls of Color
When we created Rooted (formerly G.E.M.S. of Color), it was with one truth in mind: girls of color deserve spaces that truly see them.
For so many, self-esteem and confidence aren’t just about “believing in yourself.” They’re shaped by layers of identity—race, culture, gender, family expectations, and the messages they receive from the world. This is intersectionality in action. It means our girls are carrying unique challenges and unique strengths every single day.
Rooted provides a space where they don’t have to explain or shrink parts of themselves. Instead, they are encouraged to be whole, celebrated, and connected. Together, they explore confidence, belonging, and courage, learning that their voices matter and their identities are powerful.
Every girl deserves to grow in soil that nourishes her roots.
With Rooted, we’re creating that soil—brave, affirming, and designed just for them. 💎
