02/20/2026
You bought the same serum… but it doesn’t feel the same anymore 👀
If you’ve used Kérastase Genesis before and thought something changed, you’re not imagining it. The U.S. version was reformulated and Aminexil is no longer included.
Aminexil, also known as 2,4-diaminopyrimidine-3-oxide, is a patented L’Oréal molecule. It is related to minoxidil but does not convert into minoxidil and works differently. Instead of increasing scalp circulation, it has been studied for helping prevent collagen from stiffening around the hair follicle, which may help support the anagen growth phase.
In the U.S., Aminexil is not FDA-approved to market as a hair regrowth ingredient. When you cannot legally make certain claims, formulas sometimes change.
That does not automatically mean the new version is ineffective. But if you felt like the previous formula worked better, this could explain why.
Have you noticed a difference between bottles?
VC: on TT