03/05/2026
Unfortunately, the wellness and yoga industry often thrives on a dysfunctional personality type.
We are all familiar with the jokes around "the funny things yogis say," the "man-buns," and so on. More often than not, yoga communities feel like a gathering space for popular high school gals, no disrespect to teenagers, but when adults in their 30s-50s behave in an avoidant and superficial way, and it is normalized, then something has gone deeply wrong.
Not everywhere, but for most of this industry ever since social media debuted and Instagram yogis became a thing, serious practice, philosophy, and mature discussions have ceased to be.
For this reason, I've been considering rebranding away from the term "yoga."
In mainstream culture, many New Age and yoga concepts have been diluted and repackaged to serve capitalist aims — often reinforcing the very patterns of self-optimization, consumption, and happiness-chasing on the hedonic treadmill that I hope to question and transcend.
It is my goal to teach yoga and mindfulness in a way that genuinely awakens people to the subtle traps created by our highly individualistic, self-focused culture.
I want the work to point beyond self-improvement toward deeper awareness, responsibility, and freedom — not simply better branding of the ego.
No hyperflexibility, instead functional mobility.
No trendy, hype, or "community"-oriented atmosphere that feels more like a high school playground for popular girls; instead, honest, transparent, real interactions.
Bottom line, we are here to heal, and to heal one must avoid avoidance.
Yes, this is Dora announcing a need for change. In away everything will stay the same, but I need to repackage. I'm not yet sure what that will look like. But one thing is sure, I no longer fit the yoga/wellness industry, possibly I never did....
It is time for transformation and growth.
Maybe you can help me out, if you know my work, respond below with some ideas. How do you describe what I do?
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