Primary EyeCare Center

09/26/2025

Thank you Selma for voting Primary EyeCare Center “Best Eye Clinic” and for voting Dr. Lovinggood “Best Optometrist”.

09/11/2025

A local outage affecting spectrum services is resulting in intermittent phone and internet disruptions; we apologize for the inconvenience and appreciate your patience as we address this issue.

08/07/2025

Giving someone the gift of sight is one of the most impactful ways to support those in need; we were pleased to make a donation to The Selma Lions Club. For those who may not know, the Lions Club of Alabama and partners have been preserving sight through the Alabama Lions Sight Conservation Association, a nonprofit organization focused on promoting sight conservation through research, education, detection, and treatment. Donations like these will provide sight to many underserved areas. So next time you get a new pair of glasses consider donating your old ones to your local Lions Club.

07/08/2025

📢📢📢 There is a local spectrum internet outage!! If you are unable to reach us please leave us a message and we will get back to you as soon as we are back up and running!!

07/04/2025

We are closed to observe Independence Day and we will return to normal businesses hours on Tuesday July 8!
Have a safe and fun Fourth of July 🎆🎇

06/17/2025

🕶️ NEW ARRIVAL ALERT 🕶️

Step into luxury with the latest GUCCI frames – now available at Primary Eyecare Center! 👓💫

Bold, iconic, and effortlessly stylish, these designer frames are the perfect blend of fashion and function. Whether you're updating your look or finding the perfect statement piece, GUCCI has you covered.

📍 Stop by and try them on in person – your next favorite pair of glasses is waiting.

06/12/2025

06/06/2025

Help us celebrate 🎉 by sharing selfies of you in your favorite pair of glasses!

06/04/2025

Super CUTE Vera Bradley frames with matching cases.

06/02/2025

Give us a call to schedule your next eye exam!

05/30/2025

‼️50% OFF SALE‼️

Come check out our select name brand eyewear for 50% off.

We have a frame for everyone, from men to women, with wide range of frames that are designed to tailor comfort and inclusive sizing.

Our opticians are eager to help you find the perfect frame! 🤓

05/14/2025

Please join us in celebrating Mallorie and Savannah as they graduate from high school 👏
Their hardwork, dedication and positive energy have been such a gift to our office!
“For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future.”