01/08/2026
It is Dry January, and if non-alcoholic drinks are your beverage of choice, you are part of a growing number of people who have made that choice. Following is an excerpt from Athletech News on this topic.
Americans Are Drinking Less
The data helps explain why. According to Gallup, just 54% of U.S. adults now report that they drink, the lowest level in nearly 90 years of tracking and the third consecutive annual decline. A majority of Americans now view even moderate drinking as bad for health, and among adults ages 18 to 34, drinking rates have fallen below those of older generations for the first time.
And if retail tends to follow consumer behavior, the non-alcoholic drinks category is becoming increasingly compelling. Spirit-free drinks can easily ship nationwide without regulatory hurdles and fit effortlessly into a longevity-focused culture already obsessed with supplements and functional beverages.
So, go enjoy those mocktails and drink to better health and a happy new year!