Measure the Placenta

Measure the Placenta Our mission is to share info about placenta size as a risk factor to potentially prevent stillbirth

So often we hear the phrase “lost to stillbirth” — but this is quite the misnomer.Stillbirth is not a cause of death, bu...
11/26/2025

So often we hear the phrase “lost to stillbirth” — but this is quite the misnomer.

Stillbirth is not a cause of death, but rather a descriptor of when the death happened in relation to the timing of birth.

Clear and accurate language is necessary in this advocacy work to improve birth outcomes and prevent tragic stillbirths from occurring.

We love that Eli’s mom included an entire chapter on placenta size in her recent book “Remembering Eli, a mother’s guide to grief.” Specific causes of death are so important to talk about so that action can be taken. Simple things like measuring this critical pregnancy organ and monitoring fetal movements are game changers when it comes to preventing tragedies.

Measure. Track. Prevent. 🌳 |

11/13/2025

The placenta is not currently being measured during prenatal care. Our all-volunteer team is advocating for increased placental monitoring during pregnancy as a way to identify potential issues and to improve birth outcomes.

Our purpose is to instruct and train the public about how placental size is a measurable risk factor in pregnancy by:

1. Increasing awareness and engagement among clinicians about the life-saving potential of routine placental measurements

2. Supporting families seeking answers after pregnancy loss or complications

3. Empowering families to advocate for comprehensive care

4. Providing the medical community with an archive of published evidence-­based research linking very small or very large placenta size to stillbirth and other adverse outcomes

It’s time to prioritize the placenta!

Measure. Identify. Prevent. 🌳 |

Are you in our Facebook group yet? It is called Placenta Related Stillbirth Support and Education.This group has now rea...
11/08/2025

Are you in our Facebook group yet? It is called Placenta Related Stillbirth Support and Education.

This group has now reached 1,000 members — families forever changed by babies lost to placental complications. This number is heartbreaking, yet it reflects the profound need for connection and change. This space exists to honor our babies, support one another, and share knowledge so that no family feels alone in this kind of loss.

This group is administered by Measure the Placenta, out nonprofit organization dedicated to improving prenatal care and preventing stillbirth through education and awareness of placental health. If you feel ready to turn grief into action, we welcome volunteers to help us raise awareness and advocate for better pregnancy outcomes.

Check out the link in our bio and dont forget to answer the membership questions! 🌳 |

11/04/2025

One of our favorite stories as the Estimated Placental Volume (EPV) technique is being shared: - while at a conference, a sonographer at the booth was able to measure her baby’s own placenta! This really show how simple and equitable this screening technique is to give another data point about the pregnancy. It’s non-invasive and can be done while standing next to an ultrasound machine at a health conference!

This recording comes from an online training session with a doula/midwife group with Dr Kliman.

Measure. Track. Prevent. 🌳 |

10/29/2025

A recap of our time at the MNPQC conference - some comments we heard:
“This makes absolute sense”
“placentas are basically ignored during prenatal care”
“Fascinating”
“Wow, this is so interesting”

Also to note, stillbirth was never mentioned and there was only one reference to the placenta all day - in a session sharing an outdated term for placenta accreta. (These mentions and counts are something we have started causally tracking as we attend conferences and show how often stillbirth and the placenta are being left out of critical care conversations and education.)

We hope the chats and connections our team was able to make continues to move progress in the right direction!

Measure. Track. Prevent. 🌳 |

Measure the Placenta is proud to be a sponsor and attendee at the 2025 Minnesota Perinatal Quality Collaborate Perinatal...
10/28/2025

Measure the Placenta is proud to be a sponsor and attendee at the 2025 Minnesota Perinatal Quality Collaborate Perinatal Improvement Summit.

The Minnesota Perinatal Quality Collaborative’s 2025 Perinatal Improvement Summit provides an “All Teach, All Learn” opportunity for education, resources, and expertise sharing with a space to make connections across disciplines, hospitals, and statewide geography as we work to improve perinatal health outcomes and experiences for our Minnesota families.

We are looking forward to attending and to share why it’s time to prioritize the placenta. 🌳 |

21,000 babies are stillborn every year in the United States alone. Over half of these tragedies occur because of problem...
10/28/2025

21,000 babies are stillborn every year in the United States alone.

Over half of these tragedies occur because of problems with the placenta, yet the placenta is almost virtually ignored during prenatal care. Current standard of care does not look into the size of the placenta during pregnancy.

If we want to get more babies here safely and improve birth outcomes, prioritizing the placenta is a great place to start. One of the placental tracking tools called Estimated Placental Volume or EPV is a non-invasive, simple measuring technique that can be done on any regular 2D ultrasound machine. Looking at the size of this critical organ is similar to checking the gas gauge in your car.

A small placenta is a risk factor for stillbirth and other poor outcomes.

Measure. Track. Prevent. 🌳 |

A big thanks to our friends at for highlighting the critical importance of the placenta recently at the International S...
10/23/2025

A big thanks to our friends at for highlighting the critical importance of the placenta recently at the International Society for the Study and Prevention of Perinatal and Infant Death (ISPID).

Part of their presentation touched on how Estimated Placental Volume (EPV) is one tool available for providers to assess the health of the pregnancy, baby, and mom.

Not knowing the size of the placenta during pregnancy is like heading off on a road trip without a gas gauge!

It’s time to prioritize the placenta! 🌳 |

A big thanks to our friends at for highlighting the critical importance of the placenta recently at the International S...
10/23/2025

A big thanks to our friends at for highlighting the critical importance of the placenta recently at the International Society for the Study and Prevention of Perinatal and Infant Death (ISPID).

Part of their presentation touched on how Estimated Placental Volume (EPV) is one tool available for providers to assess the health of the pregnancy, baby, and mom.

Not knowing the size of the placenta during pregnancy is like heading off on a road trip without a gas gauge!

It’s time to prioritize the placenta! 🌳 |

The placenta is the most understudied human organ. Poor birth outcomes and lack of public education on the topic show th...
10/22/2025

The placenta is the most understudied human organ. Poor birth outcomes and lack of public education on the topic show that this is an area that could use a lot of improvement.

What else would you find in a Haunted House when it comes to maternal care? Use the last slide to share your own experiences/thoughts.

It’s time to Prioritize the Placenta 🌳 |

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3446 Owasso Street
Shoreview, MN
55126

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