01/08/2026
What's Next: 2026
Yesterday, we looked back at 2025. Today, we're looking forward.
We're not a business that sits still. Every year, we ask ourselves: How do we make this better? How do we serve you more intentionally? How do we grow without losing what makes us, us?
Here's what we're working on for 2026:
New product lines that fill real gaps. A pet line for the furry family members who deserve the same care. Kids' glycerin elixirs that are safe, effective, and easy for parents to use. A man's line that acknowledges wellness isn't one-size-fits-all.
A better online experience. Faster checkout. Loyalty rewards that seamlessly sync online and in-store. Smarter shipping options that save you money and get products to you faster.
Growing beyond our walls. We're expanding wholesale partnerships and exploring Amazon Small Business so more people can access what we make. We're also finally implementing real inventory management so we can keep your favorites in stock consistently.
And yes, another family vacation. Because we learned in 2025 that rest isn't selfish. It makes us better at what we do.
We're seven years into this, and we're still building. Still refining. Still showing up for you in new ways. Thank you for trusting us enough to grow with you.
Here's to what's ahead. 🥂
—Brittany