Framed Eyewear

04/30/2026

I can’t wear progressives, but I desperately need them.

Yes you can! Framed Eyewear will help you. Hi! I’m Nate. I own Framed. I’d love to educate you about progressives. Jokes are included.

Did you know that I spent 24 years in the industry and so many people have told me they can’t wear them. Do you know how many ACTUALLY couldn’t wear progressives? Less than 1% of the thousands of patients I’ve ever had can’t actually wear them for various reasons. Let’s break it down.

Who needs progressives? Eventually…most people. There are a select few with a lucky prescription that can get away with NEVER wearing them. Typically when you hit 40 years of age, your arm starts stretching to read something. Eventually you run out of arm span. 💪🤳

Why do you need progressives? When you hit the magic age of 40, it all goes downhill. Joking! Your best years are ahead of you. But there’s a lens in your eye that flexes back and forth between distance and reading and eventually it becomes stiff and no longer flexes. So we invented progressives!

What is a progressive? Do you remember those lovely glasses with the line? They’re called bifocals and your grandma and grandpa wore them and you swore up and down you would never? Progressives do much more without a line. It allows you to see distance ranges like for driving and walking around and the movies. It allows you to work for 8 hours straight on the computer and read all those spreadsheets. It allows you to read or play solitaire on your tablet. All without making you look old. 🤓

What are the common complaints with progressives?

I can’t see ANYTHING!

I’m dizzy.

I can’t figure out where to look.

Is the world supposed to be wavy?

I think I’m going to throw up. 🤢

The list goes on.

Why is that?

There are two common reasons why the progressives don’t work for you.

1. You found that elusive $100 progressive at a retailer everyone knows. Amazing! Great deal! But did you know they’re using technology from 30 years ago? Could you work using a computer from that time? I don’t think so. Progressives with current technology should cost anywhere from $400-$1200. Yes…you heard that correctly. Yes…just for the lenses. Trust me, it’s worth it as a fellow progressive wearer. Don’t worry…I’m nowhere near $1200.

2. Your measurements are wrong. To be clear, this is nothing you’ve done wrong. This is a very very very common issue in my industry. 50% of progressives I have come across were measured incorrectly. 50% is WAYYYYY too high of a number. There are a myriad of reasons why that is, but the point is it’s not you.

So who is this lovely lady in the photo? Well she is a wonderful patient of mine. And she told me there’s no way she could wear progressives. She had SUCH a hard time last time and spent a lot of money. Well she actually spent less with me and got a much better product. Now she can drive and read her phone (not at the same time!). Guess how long it took her to get used to them? 2 minutes!

Think you need progressives? Just call me. I’m more than happy to help.

Framed Eyewear

8014 Lincoln Ave

Skokie, IL 60077

773-997-5920

info@framed-eyewear.com

www.framed-eyewear.com

Make an appointment:

http://go.oncehub.com/Framed

Yes I can see you wherever! I have concierge services for the entire Midwest!

04/30/2026

How on earth does Framed Eyewear work?

Well the concept is pretty simple. When we get our haircut, we set an appointment and the hairdresser is only working on our hair. When we go to the doctor, we set an appointment and the doctor is focused on us. When we go to the eye doctor, we set an appointment and the doctor is focused solely on us. When we go out and talk to the optician…why are they hopping between 3 different patients? Are they truly able to give you undivided attention when it is so clearly divided? I can tell you I’ve managed many shops and it is not undivided. Not because the optician isn’t doing their job, they are. But they are stretched quite thin and it’s really hard to stay 100% focused, trust me I’ve done it.

We decided in order to give you the attention that you deserve, the only way is to schedule it by appointment and focus entirely on you (and maybe your family).

1. Make an appointment and show up.

2. Bring your prescription (or not…we can get it later, it does not impact much).

3. We talk for 5-20 minutes depending on what’s needed. We don’t touch or see eyewear until we talk.

4. Once I figure out what your actual needs are, then we can have fun. I will style you in bespoke, custom frames or an independent, customizable line I carry.

5. I get pickier and pickier as we move forward, often times critical of the fit as it needs to be perfect for you. It doesn’t just look amazing, it has to feel amazing or I promise it’s a waste of money.

6. I take a TON of measurements. Depending on the person, I might be taking more measurements than you’ve ever seen.

7. We discuss options for lenses. I’ll be honest, it’s mostly about color changing options. I’ve already made my mind up about your lenses before we started styling frames. Not to worry, there are no hidden up charges here. 🤓

8. I create the frame or I alter them then send it to the lab. In some cases, it can go straight there.

9. Then I call you and we make final tweaks if necessary.

The end! That’s the whole weird process in a nutshell. So if you ever felt you didn’t receive as much attention as this…it’s time to make that appointment.

Framed Eyewear
8014 Lincoln Ave
Skokie, IL 60077
773-997-5920
info@framed-eyewear.com
www.framed-eyewear.com

Make an appointment: http://go.oncehub.com/Framed

A concierge optician experience offering bespoke frames, independent eyewear, and private fittings throughout the Chicago area.

04/25/2026

Do you have a high prescription? You’ll want to work with Framed Eyewear. We specialize in making your high prescription disappear.

I’ve had a lot of patients, this patient was one of the kindest I have ever met. He offered to help me clean up afterwards! We need more people like him.

Anyway, we were dealing with a few things with this pair.

-Large head
-Sensitivity behind the ear
-High prescription

It’s truly unfortunate, but the truth is my industry does not offer eyewear to fit this patient comfortably. Since we make our own eyewear, it’s not a problem for us. This pair fits him like a glove now.

The sensitivity is known as a mastoid bone. We all have it. For some it hurts to put anything on it. And so we have to avoid that area, but eyewear always sits there! So we intentionally designed around it. This pair doesn’t touch back there at all!

Finally we deal with the high prescription. We built up the frame to hide some of it. You’ll also notice we made sure his eyes were as centered as possible. These things made the prescription disappear almost completely. For a -9.50 to stick out 0.50mm is extremely rare.

Something unique about Framed is that we do not charge for hi-index lenses or any material upgrade! We also don’t charge for anti-glare or even tax.

Make an appointment and experience an optical you’ve been wanting your whole life.

Framed Eyewear
8014 Lincoln Ave
Skokie, IL 60077
773-997-5920
info@framed-eyewear.com
www.framed-eyewear.com

Schedule an appointment:
http://go.oncehub.com/Framed

04/22/2026

EXTREMELY DURABLE FRAMES

We don’t just do thick acetate frames here. Check this frame out! It’s a lightweight, comfortable frame you can lay around and sleep in! Consider them PJ’s for your face. I sleep in mine every night, eventually I remove them lol.

How durable is it? You can actually take this frame, pull it completely flat, AND hang a 70lb weight on it and leave it like that for years and it won’t break.

This local celebrity is sporting a navy blue frame that will not fall off his face when he’s playing billiards. We checked 🎱!

When you’re looking for something high quality, think Framed Eyewear. We will ensure it fits you like a glove!

Framed Eyewear
8014 Lincoln Ave
Skokie, IL 60077
773-997-5920
info@framed-eyewear.com
www.framed-eyewear.com

Schedule your appointment today! If you need a time not listed, call or message me!
http://go.oncehub.com/Framed

04/16/2026

Did you know this was broken?

😞 The patient’s BEAUTIFUL Face a Face frame was broken. Alas all the opticals she went to told her to throw it out. I’m glad she didn’t!

When she went to Framed Eyewear, we said we can fix it. So we did!

Can you see the break?

04/16/2026

High prescription? Want it to disappear like magic? No problem. Framed Eyewear can do it!

This is a -9.50 power…gone…

The frame is completely handmade in the U.S. My patient and I designed it together. This frame is built like a tank…it will last decades, not years.

Did my patient pay for hi-index lenses because they were born with a higher power? No.

Did my patient pay for anti-glare coating?
No.

How much did that save my patient? $350-$400!

We do things differently and ethically at Framed.

Have a high prescription? Come talk to me!

04/12/2026

Did you know Framed Eyewear is home to the optical industry’s LARGEST assortment of non-prescription sunglass lenses? This was a vintage piece that we put POLARIZED blue to orange gradient lenses in!

We are able to do everything your optical can do with eyewear…times 10!! You deserve the best!

Make your appointment today: http://go.oncehub.com/Framed

04/12/2026

Why did you start Framed? Part two!

A lot of people ask me why I started Framed Eyewear and why I made it so different than the rest of the industry?

That’s an excellent question. There are many reasons, but this is REASON NUMBER TWO! More reasons to come!

During my time in the industry, I worked for a total of 4 companies. I worked for the best shops in the Chicagoland area. All of them did things more or less the same.

People come in, we stand up, help them choose frames, send them on their way. During this time the phone rings, the emails keep coming, the UPS guy is walking in, other patients are trying to butt in front of you, at some offices the fax is printing, the doctor is trying to get your attention, our co-worker needs help, the computer acts up, etc. Lots of distractions during your interaction.

What you don’t see is that we are taught to move the process along. What is the least amount of time you need with this patient so you can get to the next one. Every single optician is taught this!

During Covid, I learned there was a different way. I started doing appointment based consultations due to safety reasons. This allowed me to slow down, take my time with my patient, and the experience was better for both. Still, I was limited to an hour max. Ideally 30 minutes so I could serve the next patient.

When it came time to figure out Framed, I decided I would do things differently. We do EVERYTHING by appointment only. We space out enough time for each patient so you never feel rushed. We talk about much more than your typical optical interaction. We discuss who you are, what you like to do for fun, what your family is like, what your previous optical experiences have been like, what your struggles are with eyewear, and what you’d like to add to your wardrobe. All this is done before we even touch a single frame and that is intentionally done.

I found doing it this way provides my patients with an elevated experience they would never get elsewhere.

Keep watching for more reasons why Framed is different!

04/12/2026

Why did you start Framed? Part one!

A lot of people ask me why I started Framed Eyewear and why I made it so different than the rest of the industry?

That’s an excellent question. There are many reasons, but this is REASON NUMBER ONE! More reasons to come!

The story begins when I first started out in optical at age 14. I was told I should wear a pair of glasses from the store to represent the company. I had SUCH a hard time finding eyewear that fit me. When I went into the luxury world, it was a little better…but still I had a hard time finding glasses that actually fit.

So I thought, if I had this issue…who else has this issue? When I started counting, it turned out that 85% of people are not wearing eyewear that fits. 85%!!! Imagine if that was the number of people wearing the wrong shoe size.

So I decided to do something about it. I wanted to tackle unique head sizes, bridges, temple lengths, prescriptions in relation to frames, hearing aids, mastoid bones, crooked ears, broken noses, I mean you name it I have a solution for it!

How? While I carry other indie lines, I also have my own. With my own line I am not limited to the production of my industry. I can literally create whatever I want. So therefore, now my patients don’t have anything in the way of perfect fitting eyewear!

04/10/2026

This is what happens when you are a rockstar like my patient. Examine her bridge closely, notice a 100% perfect fit?! That never happens! Closest fit in optical is around 80-85% fit. Here at Framed Eyewear we shoot for 95-100% fit!

Zoom in close to see the details of this frame! It’s gorgeous!

04/07/2026

Another amazing patient!!

She is rocking a Japanese titanium frame! Lightweight and durable. But what was the true difference in this experience? She had a really hard time with progressives before. She went somewhere else, paid an arm and a leg, and could not adapt. We do things differently here at Framed Optical Boutique.

1. We educate. We spent about an hour learning what works for her and explaining what the progressives should do. What designs are out there and what are the common causes of it failing. This is not including the styling process, which was incredibly fun btw.

2. We take more measurements. We take measurements that other places think they don’t need to take. This results in a better product.

3. We use the latest technology. The lenses we use are designed to be easy to adapt to. Our progressives feel like single vision lenses. Really high quality AND not owned by huge multi-billion dollar companies. All independent lenses and independent labs here!

4. We double check our measurements multiple times. This ensures the proper fit.

5. We are proudly SLOW! Did you know that most opticals rush your job out? We don’t do anything quickly and that’s for your benefit. You want all the i’s dotted and the t’s crossed? Well we can’t do that AND rush the job. So we won’t.

The result? She’s already able to use the progressives! She was able to wear them comfortably within 5 minutes!

Want to experience something different? Check us out!

Framed Eyewear
8014 Lincoln Ave
Skokie, IL 60077
773-997-5920
Info@framed-eyewear.com
www.framed-eyewear.com

Scheduler:

http://go.oncehub.com/Framed