08/27/2025                                                                            
                                    
                                                                            
                                            The Run Rx Brought To Life!
Huge thanks to  for helping us bring our mission to life visually. Weโve dreamed of creating a vibrant world around our brand โ and he absolutely nailed it.
Our goal - create a world around our mission to transform how healthcare and fitness serve active people - shifting the culture from reactive and fragmented to proactive, holistic, and human-centered. To help runners move forward with purpose, confidence, and long-term support through clinical excellence paired with warmth, energy and fun. 
To visually celebrate the incredible Boston running community we serve โ showcasing every type of runner. While we know we havenโt captured everyone just yet (this world will keep growing!), our aim is to reflect the diversity of this sport and community across age, gender, race, competition level, and each personโs unique relationship with running. Because running means something different to everyone โ and it matters deeply to each of us.
This is a space where everybody knows your name (and your PR). This world celebrates the fun, weird, obsessive culture of running. Itโs where Citgo signs run marathons, the Kombucha wins MVP and everyone is chasing the post run high. Bright colors, dry humor and subtle weirdness make the experience feel friendly and surprising - like a group run that turns into karaoke. 
Every character runs in the same direction โ a nod to the joyful, chaotic race weโre all in together, fueled by the grit and heart of the best running city in the world.๐
Stay tuned. The merch will be ๐ฅ