Dawn Opticians

05/23/2025

Sun protection isn't just for your skin-your eyes are vulnerable too. Choose from our expertly designed sunglasses-all offering 100% UVA and UVB protection. Pair them with a wide-brimmed hat and sunscreen for full sun safety.

12/09/2024

The holiday season is perfect for cozying up with a good book! 📚
But don’t forget to take care of your eyes while you dive into those holiday reads:

✅ Good lighting: Make sure you have enough light to avoid eye strain.
✅ The 20-20-20 rule: Every 20 minutes, look 20
feet away for 20 seconds.
✅ Adjust your reading distance: Keep the book about 16-18 inches from your eyes.
Enjoy your holiday reading and keep your eyes happy! 👓✨

12/02/2024

🚨 Final reminder! 🚨 Don’t let your FSA dollars go to waste—use them before the year ends.

This is a “use it or lose it” situation, so give us a call to explore how you can spend those dollars on new eyewear, lens upgrades, or other eye care services.

We’re here to help you make the most of your benefits! 👓

11/16/2024

Remember to use up your FSA dollars before the
year ends! Consider using your FSA for:
👓 Prescription sunglasses
👁 A second pair of glasses
🕶 Specialty lenses like blue light or light
reactive lenses
👁 Contact lenses and solution
✨ Lens coatings to protect and extend the life of
your glasses
Schedule your appointment today and make
the most of your benefits! 📅

02/27/2024

We are thrilled to announce that Dawn Opticians is celebrating our 40th anniversary! We want to take this opportunity to express our sincere gratitude to all our loyal customers who have trusted us with their vision needs for four decades. Your support has been the key to our success and growth.

12/24/2023

06/27/2023

Introducing our newest helper, Gracie. Join her in celebrating national day today! Happy !

11/09/2022

Check us out in the latest edition of Matters Magazine!

We are honored to have Dawn featured as one of the trailblazing women in the SoMa area. Click the link below to see Dawn’s article, and how she connected the dots to her career story. Did you know becoming an Optician was not always her chosen career path?

Congratulations to all the other amazing women featured who make our community what it is today!

Dawn Morano has been an optician and had her shop in South Orange for a remarkable 38 years!
But was becoming an optician always her chosen career path?

Find out as she connects the dots to her career story in our Women in Business feature found in our Fall 2022 issue - in homes now or at the link below:
https://bit.ly/3CvxiPQ

Photo Credit: Julia Maloof Verderosa Photographer

Dawn Opticians

08/02/2022

Happy August! Check out all the new sunglasses we just got in for all your summer adventures!
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06/27/2022

Celebrate with us and post a wearing your favorite pair of shades! Not only are they the best statement accessory, but they also keep your eyes healthy by protecting them from harmful UV rays

06/10/2022

Father's Day, graduation, birthday, or just a simple pick-me-up... See what your local businesses have in store for you this season!

1. The Hanky Dress is perfect for warm summer nights, beach getaways and under your favorite denim jacket. Available in several prints with adjustable straps, $55, KIMAYA K**A, 168 Maplewood Avenue, Maplewood, 973-762-2385, kimaya.com

2. Treat yourself or a loved one to a beautiful floral arrangement, GARDEN OF EDITH, 54 South Orange Avenue, South Orange, 973-327-4241, gardenofedith.com

3. Update your look with Polo frames in Shiny Opal Navy Blue, DAWN OPTICIANS, 63 Second Street, South Orange, 973-762-9100, dawnopticians.com

See all of our gift ideas in our Spring 2022 Issue, in homes now or at the link in below:
https://linktr.ee/mattersmagazine

Kimaya K**a Garden of Edith Floral Design Dawn Opticians

05/31/2022

Happy Memorial Day!