MedIngenuity

11/09/2011

11/09/2011

MedIngenuity works with physician groups and hospital systems that are interested in creating medical practices. MedIngenuity has helped physician groups and hospitals to improve the way care is provided. Specifically, MedIngenuity helps medical providers improve their market position. MedIngenuity improves the awareness for services among the local target audiences, including managed care companies, large employers, workers compensation referral sources and most of all, consumers. Prizm works with physician groups and hospitals to accomplish the following:

determine if the center will fill a need in the local market.
determine how competitors are perceived by referral sources.
develop win-win contractual alliances with managed care organizations and large employers by creating innovative case rates that package physician, diagnostic and facilities fees into surgical and nonsurgical global case rates.
promote the center as a regional referral center with communications that reach consumers,employer referral sources, managed care referral sources and physician referral sources.

11/09/2011

Is your web site merely an electronic brochure listing your location, physician bios and hours you are open? If so, you are invisible on Google and Yahoo for consumer queries about back pain, knee pain, headache, etc.

A web site is the most cost-effective communication tool of all time. Unlike other promotions that evaporate a week after they are mailed or appear in a newspaper, an Internet presence works for you 24 hours a day, 365 days a year.

Unlike other communication tools that have finite reach, an Internet site can communicate to a target prospect down the street, or across the planet in Hong Kong — for the same amount of money.

11/09/2011

The best resource for spine

The Home Remedy Book has been in use at the most respected spine centers of excellence across the United States for the last 12 years.

Up to 2008, if you were a spine care physician, the only way to access the Prizm Home Remedy Book was to be a client of Prizm Development, Inc., the nation’s most experienced developer of spine centers of excellence. Spine centers developed by Prizm have been featured on the NBC Today, CBS This Morning, CNN, USA Today, Fortune, Forbes, Good Housekeeping, Womans Day, Golf, Golf Digest, Prevention and dozens of other magazines and local TV stations.

The Prizm Home Remedy Book for spine was part of Prizm’s extensive copyrighted intellectual property licensed by spine Centers of Excellence. This intellectual property for spine included spine medical illustrations, informative symptom charts, online spine encyclopedias on spine Internet sites, spine triage software systems, databases for spine, spine clinical outcome report cards, and perhaps the most extensive exercise library for spine, knee and arm problems.

11/09/2011

How does one come up with a good name? It is a skill that comes with experience.

Here are MedIngenuity's guidelines for choosing a new brand name.

The ideal name is one that cuts through clutter and is remembered.
A usable name is one that is short, easy to pronounce and has few syllables.
A good name will consciously or subconsciously create positive images or perceptions in the mind of the user.
Having a descriptive name is helpful in a NEW industry without competition. If you are in a mature industry, facing a lot of competition, descriptiveness is not that helpful. It's better to have a memorable name.
Names with three or more words will NOT be used and will typically be turned into acronyms in common everyday usage, as people will not repeat three words and will find a way to truncate the name into either two words or initials (IBM, FBI, CIA, et al). Also, anticipate what may emerge (all real world examples); National Medical Enterprises begets NME, pronounced "enemy." Physicians & Surgeons Hospital begets P&S Hospital pronounced "p***s hospital."
Descriptive names (e.g. Orthopedic Associates) are impossible to protect or secure with a trademark and are almost always headed for name conflicts and legal costs down the road with others who may already own the name via first usage or others who pick up the name after you.
Geographic limiters (Denver Physician Group) help make a name easier to protect, but it makes geographic expansion impossible. Better—have a brand name with a geographic limiter as subtext or a line extension. This also enables you to personalize a clinic to every local market or franchise out of state; for example: Center for Spine~Atlanta; Center for Spine~Savannah; Center for Spine~Macon.
Exit strategy: Naming a company after a principal is disastrous for future exit strategy after the company becomes successful. Who wants to buy Suarez Associates when Suarez wants to retire? Never invest in a brand name chained to an individual's name. They could get hit by a beer truck and crater the business.
The ideal name for protection and quick trademarking is to create a NEW word not found in the dictionary, usually involving letters not commonly used like x, q, or z. (e.g. Xerox, Fina, Exxon, Oryx, Zima, etc.) or a word derivative (e.g. Integra, Promina). Other techniques that also work include taking two words and eliminating the space between them (e.g. SpineKnoxville, RehabCare).
Exclude rather than include people in the name development process.