02/15/2026
I've been dialing in my gear and nutrition for my Ultras this summer and I want to share with you 3 high quality, affordable, and under the radar brands I am ABSOLUTELY loving.
This isn't some paid sponsor post bullsh*t or influencer thing where I give you a code at the end.
This is stuff I use and love and can save you some serious $$$$
The first 2 brands remind me a lot of Simply Good. Young, scrappy, and giving the middle finger to the big guys.
makes high quality and affordable running shorts, shirts, socks, hats, vests, etc.....seriously $29 for shorts and $19 for a tech tee. is a total boss for making running gear accessible and affordable. I'm using the Sendero Short (sweet built is storage waist band), Trail Tee, and Crest Cap.
Next up is .shop . Gotta love a company whose slogan is "stop big bicarb." Their product is just as effective as Maurten Bicarb and is half the price. Plus it tastes a whole helluva a lot better. Nice work Riley!
Last but not least is . I've worn thousands of shoes over the years and their H1 model is hands down my favorite of all time. It's comfortable out of the box, handles road, gravel, and trails with ease and mile 600 feels just as good as mile 1. These shoes are durable as hell and while at $160 a pop you'll get a complete quiver killer the lasts what seems for forever.
Check these brands out when you have a chance and if it makes sense for you, pick some of their product up and support these businesses...I promise you won't regret it.
Matt Mosman, MS, CISSN, CSCS
Founder & Chief Science Officer
Simply Good Supplements