Legato Healthcare Marketing

09/24/2024

Medical marketers must choose healthcare marketing words that distill complex information for an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare.

Learn more about effective healthcare communication:

Learn how to choose healthcare marketing words that inspire health consumer action and bring your branding and advertising campaigns to life.

09/19/2024

Nearly all of America’s doctors are experiencing burnout as the pace of their practice has relentlessly sped up in recent years. 🏥💼 Many are hopeful about AI's potential to improve efficiencies, allowing them to refocus on patient care rather than electronic health records.

Discover how AI is transforming healthcare:

While much of the nation is debating the future of AI, health care providers in rural America are pioneering new uses of it in their practices.

09/11/2024

🇺🇸 Today, we honor Patriot Day, a day of remembrance and reflection for those who lost their lives on September 11, 2001. We pay tribute to the heroes and first responders who bravely risked their lives and continue to serve our nation.

09/02/2024

Happy Labor Day!

08/27/2024

Is it time to start strategizing for your marketing plan? 📈 Marketing plans take time, research, and a lot of strategy. At Legato Healthcare Marketing, our planning process allows you to align your brand with your organization’s vision and future strategy.

Learn more about how we can help: https://bit.ly/45MzHUk

08/22/2024

We Google everything, including our health symptoms. That’s why, as a healthcare organization, your search engine optimization needs to be top-notch!

Don’t believe us? This stat explains it all... 📈🔍

08/14/2024

Are you still referring to your healthcare audience as “patients” in marketing? You might want to re-think that.

Read the article below to learn more:

Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is.

08/05/2024

It’s National Health Center Week!

Community health centers in the United States play a crucial role in providing primary care and public health services to low-income and uninsured groups. Thank you to the health centers across the country for delivering much-needed care to our communities!

07/30/2024

Just like in the real world, your organization’s reputation online means everything.

If it’s not monitored closely, it can be tarnished in the blink of an eye.

To help keep yours on a positive track, rely on the digital team at Legato Healthcare Marketing, a division of Epic Strategies: https://bit.ly/3W14cmf

07/17/2024

🎉 Happy World Emoji Day! 🌍😃

Believe it or not, emojis can play a role in your marketing strategies! Let's explore some fascinating stats on emoji use in marketing. 📊✨

07/10/2024

Navigating the highly regulated healthcare marketing space can be challenging, but agility and creativity can still shine through. With the shift to broad targeting and the removal of health-related targeting, we need to leverage creative strategies to engage our audience. The key? Encourage self-selection through engagement without calling out personal attributes.

Dive deeper into this topic by reading the article below!

Healthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper. Here’s how.