Traditional and digital marketing strategies for your healthcare organization.
09/24/2024
Medical marketers must choose healthcare marketing words that distill complex information for an audience that doesn’t always understand the terms. Success can lead to better health outcomes, but it requires communications expertise in both marketing and healthcare.
Learn more about effective healthcare communication:
Learn how to choose healthcare marketing words that inspire health consumer action and bring your branding and advertising campaigns to life.
09/19/2024
Nearly all of America’s doctors are experiencing burnout as the pace of their practice has relentlessly sped up in recent years. 🏥💼 Many are hopeful about AI's potential to improve efficiencies, allowing them to refocus on patient care rather than electronic health records.
Discover how AI is transforming healthcare:
While much of the nation is debating the future of AI, health care providers in rural America are pioneering new uses of it in their practices.
09/11/2024
🇺🇸 Today, we honor Patriot Day, a day of remembrance and reflection for those who lost their lives on September 11, 2001. We pay tribute to the heroes and first responders who bravely risked their lives and continue to serve our nation.
09/02/2024
Happy Labor Day!
08/27/2024
Is it time to start strategizing for your marketing plan? 📈 Marketing plans take time, research, and a lot of strategy. At Legato Healthcare Marketing, our planning process allows you to align your brand with your organization’s vision and future strategy.
We Google everything, including our health symptoms. That’s why, as a healthcare organization, your search engine optimization needs to be top-notch!
Don’t believe us? This stat explains it all... 📈🔍
08/14/2024
Are you still referring to your healthcare audience as “patients” in marketing? You might want to re-think that.
Read the article below to learn more:
Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is.
08/05/2024
It’s National Health Center Week!
Community health centers in the United States play a crucial role in providing primary care and public health services to low-income and uninsured groups. Thank you to the health centers across the country for delivering much-needed care to our communities!
07/30/2024
Just like in the real world, your organization’s reputation online means everything.
If it’s not monitored closely, it can be tarnished in the blink of an eye.
To help keep yours on a positive track, rely on the digital team at Legato Healthcare Marketing, a division of Epic Strategies: https://bit.ly/3W14cmf
07/17/2024
🎉 Happy World Emoji Day! 🌍😃
Believe it or not, emojis can play a role in your marketing strategies! Let's explore some fascinating stats on emoji use in marketing. 📊✨
07/10/2024
Navigating the highly regulated healthcare marketing space can be challenging, but agility and creativity can still shine through. With the shift to broad targeting and the removal of health-related targeting, we need to leverage creative strategies to engage our audience. The key? Encourage self-selection through engagement without calling out personal attributes.
Dive deeper into this topic by reading the article below!
Healthcare is (rightly) among the most tightly regulated spaces in marketing. But it’s still possible to be agile and creative, says Impression’s Amy Stamper. Here’s how.
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When Mike Milligan founded Legato Healthcare Marketing over a decade ago, his vision was to bring his expertise to areas of healthcare that were underserved. Soon, Mike had a firm footing in the world of rural healthcare. He became a trusted thought leader for rural hospitals and helped hospitals grow volumes and profits in spite of a tumultuous and competitive marketplace. Ever industrious and curious, Mike and his growing team saw areas of opportunity in behavioral health, specialty clinics, and medical technology which has resulted in the robust collection of healthcare marketing services we offer today.
PHILOSOPHY
Because healthcare is our only focus, we are always in tune with the challenges healthcare organizations face and see opportunities others might not. So whether it's healthcare reform, physician recruitment or declining reimbursement, we have the expertise needed to develop results-driven, strategic marketing solutions to keep your organization's goals in harmony with the current healthcare landscape.
WHAT WE DO
As the industry changes, so do we. Legato Healthcare Marketing offers a full suite of traditional and new marketing services, along with strategy and development.
Our services include: Business planning, marketing planning, crisis management, public relations, website design and development, creative development, TV, radio, research, video production, and publications.
