Jairus Marketing

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Jairus Marketing

If you’re a MedTech innovator or healthcare professional struggling to reach your target decision-makers or ideal consumers, let’s talk.

As the rapidly-evolving healthcare industry continues to forge a highly complex and increasingly competitive sales process, Jairus steps in as an expert growth partner for companies looking to make their mark on the industry. At Jairus, we’re proud to be a part of something bigger than ourselves. We know that what we do directly impacts the lives of patients and providers worldwide. To us, it’s not just work — it’s the opportunity to expand access to life-changing and life-saving innovations to those facing limited options for their critical health needs. From introducing groundbreaking technology to driving patient connection and beyond, we recognize the responsibility we’ve been given and work purposefully each day to steward it well.

04/08/2026

Do key opinion leaders still hold sway in the age of digital MedTech marketing? The answer is a resounding “YES”—if you know how to maximize their impact.

See three tried-and-true tactics for leveraging KOLs through digital channels:
https://hubs.la/Q047CpxS0

03/31/2026

DTP outreach: Some call it the missing link in MedTech sales growth. Here at Jairus we call it a critical part of a well-rounded marketing strategy.

As it becomes trickier to reach clinicians, it’s easier, faster, and more cost-effective than ever to connect with patients

We put together an outline of our approach to successful direct-to-patient outreach, and why MedTech companies shouldn’t overlook its impact on their sales success.

You’ll learn:
The value of an educational approach to patient-focused content
Where patients spend their time online, and how to best connect with them
Proven strategies to boost ongoing awareness and engagement

Get these insights and more in our DTP white paper:
https://hubs.la/Q047Cmkt0

03/24/2026

Is your RFP success being hindered by the ⅔ gap?

Even if your sales reps have a great relationship with the providers you’re pitching to, that may only represent a third of the equation.

The fate of your RFP lies with three distinct stakeholders. Without a strategy to connect with each of them, your pitch may fail to land:

🧑‍⚕️Clinical decision-makers
📈Operational decision-makers
💵Financial decision-makers

Get step-by-step marketing strategies to overcome the ⅔ gap at every stage of the RFP process:
https://hubs.la/Q047CBbj0

03/19/2026

For RCM companies, sales success often comes down to a single factor:

Clarity.

By clarifying our RCM client’s value propositions and refining their approach to audience targeting, Jairus made the path toward sales success as clear as day.

Our RCM case study shows how Jairus helped turn unreachable prospects into buying customers through:

Improved audience identification & targeting
Multi-channel marketing strategies
Thought leadership development

See the impact greater clarity can have on your RCM company’s sales pipeline:
https://hubs.la/Q047CvZR0

06/02/2025

Even if tariffs get rolled back, the fear is already slowing medical device sales.

Hospitals are more cautious than ever—and many are hesitating to invest in new technology. In our new blog, we break down what this means for marketers and how to adjust your message to meet the moment.

If your marketing doesn’t address cost predictability and operational value, it’s time to rethink it.

Read now: jairusmarketing.com/hcp-b2b/how-tariffs-are-reshaping-medical-device-marketing-and-what-to-do-about-it/

02/27/2025

Does trying to reach healthcare decision-makers feel like a clinical trial with endless waiting, uncertain outcomes, and wasted resources?

There's a better prescription for success.
As a platinum-tier HubSpot Certified Partner, we specialize in leveraging HubSpot's integrated marketing and sales capabilities. Our centralized data hub allows us to track prospects as they engage with your brand, providing enhanced visibility and accurate sales forecasting.

Ready to revolutionize your approach? Learn more: https://hubs.la/Q034YpYy0

02/25/2025

Ever wonder how top companies consistently nail their product launches? Our recent client case study reveals the Content + Strategy blueprint that drove in new revenue.

Want to learn the insider secrets of turning a medical device from concept to market leader? Check out our success story: https://hubs.la/Q034Yp0M0

02/20/2025

The Internet of Medical Things (IoMT) isn't just a trend - it's a $187.60 billion opportunity waiting to be seized.

But here's the catch: success isn't about having cutting-edge tech; it's about strategic omnichannel marketing that connects with healthcare providers and patients across every touchpoint:

• Brand development
• Websites & SEO
• Service line launches
• Content development

Ready to transform patient care and disrupt the healthcare landscape? Learn more:
https://hubs.la/Q034YpYs0

02/18/2025

Ever wonder how hospitals can flex their superhero muscles without burning out the entire staff? Spoiler alert: It's not about working harder; it's about working smarter. Digital solutions are the secret sidekick transforming healthcare–cutting costs and boosting patient volumes faster than you can say "efficient operations." Curious how we make magic happen?

Omnichannel digital marketing strategies. Our solutions include:

• Brand development
• Websites & SEO
• Service line launches
• Content development
• Public relations & more

Link: Learn more:
https://hubs.la/Q034YqWX0

02/13/2025

Ever wondered how medtech companies navigate the pre-approval marketing minefield? It's part strategy, part science, and 100% strategic relationship building.

Access our free, on-demand webinar and learn how to dance around regulatory lines while priming your customer pipeline: https://hubs.la/Q034YpQ50

02/11/2025

Ever felt like your groundbreaking medical technology deserves more than just FDA approval?

At Jairus, we see beyond regulatory milestones. We're passionate about transforming your medical innovations into market-leading solutions that directly improve patient outcomes and provider experiences.

Demand generation? Market share growth? We turn potential into performance. Learn more: https://hubs.la/Q034YpFK0

02/06/2025

Generic MedTech marketing doesn't just waste budget—it erases your competitive edge. In a market where personalization drives decisions, broad-brush strategies leave opportunities for your competitors to forge deeper connections with your ideal customers.

Precision-targeted campaigns can alleviate this by tailoring messages to meet the unique needs and preferences of specific customer segments, giving your MedTech company the RIO it deserves.

Learn more: https://hubs.la/Q034YqwC0

Address

5850 Mackind Avenue #181
St. Louis, MO
63109

Website

https://www.jairusmarketing.com/

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