03/14/2026
The Pink Pill: S*x, Drugs & Who Has Control dives into the long fight to bring Addyi, the first FDA-approved treatment for low s*xual desire in women to market. The film follows entrepreneur Cindy Eckert and the years of controversy and debate surrounding the medication Addyi.
It is crazy how many years of pushback, criticism, and resistance it took before the medication was finally approved. Advocates, patients and practitioners had to keep pushing, speaking up, and challenging the DOUBLE STANDARDS that existed in medicine.
It’s not just a story about a drug—it’s about the broader conversation around women’s health, equality in research, and making sure women’s voices are heard in healthcare decisions.
Streaming now on Paramount! *xdrive