08/15/2025
🚨 Not all “science-backed” skincare is actually backed by science.
At Mid-County Dermatology, we’re seeing a rise in sciencewashing...when brands use medical-sounding terms, fake molecules, or lab imagery to seem credible without actual research.
How to Spot Sciencewashing:
1️⃣ Check for Real Ingredients – Look for the actual name and concentration (e.g., “Niacinamide 5%”).
2️⃣ Evidence Exists – Search PubMed or trusted derm sites for studies.
3️⃣ No Miracle Claims – Phrases like “clinically proven to erase wrinkles overnight” are 🚩.
4️⃣ Transparent Brand – Reputable brands share testing data and dermatologist references.
Why it Matters:
Using hyped products without proven benefits can waste money and delay effective treatment, especially for conditions like acne, rosacea, or hyperpigmentation.
If you’re unsure, bring the product to your next appointment, we’ll tell you if it’s hype or helpful.
We’re Mid-County Dermatology, serving the St. Louis area with evidence-based skincare, medical dermatology, and hair restoration.
If you’re unsure, bring the product to your next appointment, and we’ll tell you if it’s hype or helpful.
