Doug O'Brien & Associates

Doug O'Brien & Associates Information about and training in Ericksonian approaches to Hypnosis and Psychotherapy.

08/06/2025

NLP is Congruency
While talking with Erick Cleveland, Doug O'Brien remembers how he realized NLP was useful in everyday life and how it helped him become the best salesman and eventually manager...

Kenrick Cleveland is widely acknowledged as a master of persuasion. In my experience, he is THE GUY who started the use of NLP for other-than-therapeutic purposes. He's the first person that I know who used NLP for sales.

I ask him about his latest innovation in this field in today's episode. He calls it DreamState Selling

If you want to learn more about Kenrick's latest innovations, you can do so here: https://www.thepowerark.com/dsss

If you'd like to buy Doug's book on Sleight of mouth;
https://www.sleightofmouth.org/

To watch these two masters of persuation talk about NLP
https://youtu.be/n559BWBTHPM

08/04/2025

Coaches, Your client must believe in themselves ,
Adam Cerra trains coaches on how to build their businesses. Get new clients and charge their worth.

Here, he describes part of the Inverse Closing Method, to gain new clients
The prospect must believe in themselves, see and believe that they can become what they are engaging you to become before they can fully commit.
If your coaching client doesn't believe they'll become a better CEO, even with everything else aligned, they won't sign up to your program.

To get the book and understand Adam Cerra's philosophy;
https://www.conversationtoclient.com/buy-book

To watch the full episode and understand the inspiration behind the book;
https://youtu.be/xXLhzMBwpkI

08/01/2025

Sales skills for coaches and consultants

Adam Cerra has identified that a coach needs very high sales skills to land a client. Selling a promise and transformation for the future is much harder than selling a tangible object.
The sales skills need to be that much better ...

Fortunately, Adam has written a book all about it and the skills you need to acquire and perfect.

To get the book;
https://www.conversationtoclient.com/buy-book

To watch the full episode and understand the inspiration behind the book;
https://youtu.be/xXLhzMBwpkI

07/30/2025

Start with the problem, not the solution

Adam Serra teaches coaches how to grow their businesses.
Listen to him as he asks you to really understand your potential client's problem before offering a solution.

This episode isn’t just for “big names.” It’s for coaches, therapists, and consultants who want to move from selling by the hour… to selling real, high-value transformation.
https://youtu.be/xXLhzMBwpkI

07/28/2025

It's the pain that makes people move

When talking to a new prospect, focus on their pain rather than the pleasure or relief they'll get by engaging you.

Adam Serra, author and founder of the Done For You Closing Agency. Adam has sold over **\$50 million** in high-ticket offers, working with giants like Mindvalley, Jay Shetty Certification School, and Peter Sage.

But this episode isn’t just for “big names.” It’s for coaches, therapists, and consultants who want to move from selling by the hour… to selling real, high-value transformation.

To get the book and know more about Adam
https://adamcerra.com/

07/25/2025

What is Rapport?
Selling your coaching isn’t about being pushy—it’s about becoming the authority your clients *want* to pay.
Adam Serra explains to Doug his view on what building a rapport with your customers looks like.

07/23/2025

Is Sleight of Mouth Manipulation

Josh Davis, a scientist focusing on NLP discusses with Doug about how Sleight of Mouth can be used unethically for manipulation.

Josh is the co-author of The Difference That Makes a Difference, a groundbreaking new book that blends practical NLP tools with modern research. If you’ve ever wondered whether NLP is more than just clever language tricks—or you’ve struggled to explain it to skeptics—this episode is for you.
Get the book: https://nlpdifference.com

Doug’s book: The User’s Guide to Sleight of Mouth
https://www.essentialcoachingskills.com/sleight-of-mouth-packages
Subscribe to the podcast and leave a review!

07/21/2025

We all get stage fright at some point. We may be afraid to appear in public and share our point of view...

But all you have to remember is that you have something important to share and others want to hear it...

07/18/2025

The new Scientific Research into NLP
Josh Davis is the co-author of The Difference That Makes a Difference, a groundbreaking new book that blends practical NLP tools with modern research.

Get the book: https://nlpdifference.com

Watch the entire episode
https://youtu.be/3izURO6b1B8

Subscribe to the podcast and leave a review!

07/16/2025

Doug describes the impact of a well-told story and how it leaves the audience wanting more.
He remembers Tony Robbins and DR. Richard Bandler and how their knowledge of NLP influenced their teaching through storytelling.

All this and much more is in Doug's New Book
Doug’s book: The User’s Guide to Storytelling
Now available on Amazon
https://www.essentialcoachingskills.com/users-guide-to-storytelling

Watch Full Episode;
https://youtu.be/3izURO6b1B8
Subscribe to the podcast and leave a review!

07/14/2025

The Difference That Makes The Difference
Josh Davies talks about his new book on NLP and his inspiration to write it.

In the full episode, Josh and Doug tal all matters NLP and its connection to science.

Get the book
https://www.nlpdifference.com/

Watch Full episode
https://youtu.be/3izURO6b1B8

Address

PO Box 796
Stone Ridge, NY
12484

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm

Telephone

+17189288279

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