Northern Hills Eye Care

04/25/2026

We’re feeling incredibly grateful after such an amazing turnout at our eyeglasses trunk show! Thank you to everyone who stopped by, explored the collections, and made the event so special. Your support truly means the world to us.

A huge thank-you to our wonderful frame reps for bringing such a fantastic selection and helping make the day a true success—we couldn’t have done it without your expertise and energy!

We’d also like to give a special shoutout to Travis at Brewberry for the delicious hors d’oeuvres and for hosting us in such a great space, to DesJarlais Farms for the incredible wine tasting that made the evening even more enjoyable, and to Kelsey Jade Photography for capturing such great moments from the event.

If you missed it, don’t worry—we’re always here to help you find the perfect pair. Thanks again for being part of such a great event! 👓✨

04/22/2026

👓 Our Eyeglasses Frame Show is TOMORROW!
Try on a wide variety of frames, discover new styles, and find the perfect look just for you.

✨ PLUS: Enjoy special event deals and enter for a chance to win a FREE pair of Ray-Ban sunglasses!

We can’t wait to see you!

04/17/2026

Our Frame Show is just DAYS away! Stop in to try on new styles and refresh your look. 👓

🎁 Bonus: Be entered to win a FREE pair of Ray-Bans!
📅 Don’t miss it—we can’t wait to see you!

03/12/2026

✨ You're Invited to the Northern Hills Eye Care Trunk Show! ✨

Discover the newest eyewear styles from Ray-Ban, WestGroupe, AAO, and Hoya — all in one place!

Whether you're looking for a fresh new look or just want to enjoy a fun evening out, we’d love to see you there! 👓

📅 April 23, 2026 | 5:30-7:30pm
📍 Brew Berry Bistro
Massa Berry Building
890 Lazelle St, Sturgis, SD

03/06/2026

Northern Hills Eye Care is once again a Ray Ban official distributor! Not only that, but we now have Ray Ban Meta glasses! Come on in for a test drive!
https://www.ray-ban.com

02/04/2026

Who remembers the old Glover house on the corner of Harmon at Junction? We bought the property and sold the house to a famous Bull Rider, for $1.00. The house was moved down Junction Ave. to Lazelle St., then out to Alkali Rd. where it sat for some time. Ultimately it ended up west of Hermosa.

30 years ago this week, Dr. Dan Watson and Dr. Dave Prosser moved to their new office at that corner, and renamed their optometric practice Northern Hills Eye Care. The Thursday through Monday (Feb. 2-5) move occurred in -20 deg. temperatures. We opened for business in the new building Feb. 6, 1996.

Our practice was started by Dr. Don Hines in 1944. Dr. Watson joined in 1967, and Dr. Prosser joined in July of 1989. Dr. Hines retired in 1992 and Dr. Watson followed in 2001. Dr. Jason Hafner joined in 2001 and medically retired in 2016. Dr. Ross English joined the practice in 2015.

In 2023, we added Dr. Sarah Behles Hanson. We acquired the property adjacent to ours to the south with plans of adding on to the current building.

This week marks the 30th anniversary of Northern Hills Eye Care and the new office building!

12/19/2025

Great job NHEC staff on the float for the Sturgis Parade of lights. It was better than the music! Thank you ladies and thank you to the community for coming out to the parade.

12/18/2025

Dr Behles spoke at the Sturgis Kiwanis meeting this morning. Had to use her iPhone to communicate her PowerPoint with the TV (which is why so small on screen). She did a great talk on Dry Eye Syndrome/Ocular Surface Disease.

12/08/2025

Thank you team for doing such a great float. I was pretty happy with the music setlist and sound setup this year. Thank you Sturgis for so many people lining the streets to watch the parade. What a great community we live and work in!

🎄 CONGRATULATIONS, 2025 Annual Sturgis Parade of Lights award winners!!

Pete Lien & Sons / Northern Hills Eye Care / Sturgis Veterans Club / Freakshow Customs

We will be contacting you for the official photo and to deliver your plaques as soon as they are ready! Happy Holidays from the Sturgis Chamber & our member businesses!

09/17/2025

Please note our updated business hours. We are open Monday-Friday, 7:30am to 5:00pm.