Insight Optometry

Insight Optometry WE BELIEVE LIFE IS ALL ABOUT YOUR VISION

Our goal at Insight Optometry is to contribute to a lifetime of healthy eyes and excellent vision, affording a higher quality of life. Our genuine enthusiasm, positive attitude, and excellent service combine to create happy and healthy patients who return for recommended follow-up care and who refer family and friends to our practice.

03/17/2026

We will be closed again this morning due to the weather and road conditions. If they improve we might open for the afternoon. We will keep you posted.

03/16/2026

Due to weather conditions we will be closed this morning. If you had an appointment scheduled, we will be in touch to reschedule. Thank you. If you like to leave us a message please call is at (231)271-4544

03/07/2026

Spring break is right around the corner… is your sunglasses game ready? 😎☀️

If you’re heading somewhere sunny (or just getting ready for those brighter Michigan days ahead), it’s the perfect time to upgrade your shades!

Come on in to Insight Optometry and check out our great selection of sunglasses. Whether you want something bold, classic, or sporty, we’ve got plenty of styles to help you see clearly and look good doing it. 🕶️🌴

Stop by and find your perfect pair before spring break gets here!

03/06/2026

Thinking about trying contact lenses? 👀✨

We offer contact lenses for almost every prescription and lifestyle—from occasional wear to everyday comfort!

The best way to find your perfect pair is with a personalized contact lens exam. During your visit, your eye doctor will evaluate your prescription, eye health, corneal shape, and even your daily routine to make sure your lenses fit comfortably and work for your lifestyle.

Things like dry eyes, allergies, and your work environment all matter when choosing the right lenses—and we’ll help you find the best match!

Curious if contacts are right for you? Give us a call or schedule an exam today! 😊

✨ Attention Ladies!✨If you are looking for a way to get your lashes or brows looking healthier then look no more because...
03/04/2026

✨ Attention Ladies!✨

If you are looking for a way to get your lashes or brows looking healthier then look no more because we carry RevitaLash Advanced at Insight Optometry!

Developed by ophthalmologist Michael Brinkenhoff, this lash conditioner is designed to improve the look of lashes by enhancing their strength, flexibility, and overall appearance. It’s an easy once-daily addition to your routine and a favorite for healthier-looking lashes.

Stop in if you’d like to learn more or pick one up! 💜

Thursday February 19th is National Lash Day! Unlock the secret to bolder better lashes and brows! Do you have thin eyela...
02/19/2026

Thursday February 19th is National Lash Day!

Unlock the secret to bolder better lashes and brows! Do you have thin eyelashes and eyebrows? Do you wish they could be fuller, longer, and more beautiful? Insight Optometry is pleased to carry Revitalash to help you achieve thicker, fuller, and more beautiful lashes and brows. Stop by our office to speak with a member of our staff for additional information and pricing.

02/05/2026

💘 Sweetheart Deal is Here! 💘

Love is in the air—and so are the savings! From February 9th to February 19th, enjoy 25% OFF a complete package for each person if you purchase a frame and lenses through us!

It’s the perfect time to treat your eyes ❤️

📍 Insight Optometry (A Member of Vision Source)

📞 Call us at (231) 271-4544 to schedule your appointment

Because great vision is better when shared 🥰👓

01/26/2026

👓✨ Heads up!
Our eye care team will be in training, so our office will be closed on Thursday, January 29th.
This helps us serve you even better! We’ll be back soon and ready to see you.
Thanks for your patience!

12/09/2025

🚨 23! days left in 2025! 🚨

Pssst... If you’ve got an HSA, now’s the time to use it before the year’s over! 👀👓

Did you know you can spend your HSA money on:
✔️ Eye exams (because, let’s be honest, we’re all squinting at screens too much)
✔️ Prescription glasses (maybe it’s time for a stylish new pair?)
✔️ Contact lenses (for when glasses just don’t cut it)
✔️ Prescription sunglasses (hello, cool factor!)
✔️ Eye drops & other vision goodies (because dry eyes are real, people)
Don’t let that tax-free money vanish into thin air. Schedule that eye exam, grab those new frames, and say goodbye to blurry vision before the ball drops! 🥳

Now Hiring! A hard-working, friendly, reliable person is needed to join our team in Suttons Bay. Part-time or full-time ...
11/17/2025

Now Hiring! A hard-working, friendly, reliable person is needed to join our team in Suttons Bay. Part-time or full-time with benefits. No nights or weekends. Monday-Thursday only! No experience needed!
Send your resume to insightoptometrysb@gmail.com

11/01/2025

👀✨ Psst... Did you know you can use your HSA/FSA for eye exams, glasses, and even eye health supplements?!✨👀

Yep, you read that right! Whether it’s time for a new prescription or you’re stocking up on those eye vitamins, you can use your HSA/FSA dollars to take care of your eyes.

Here’s what you can use them for:

✅ Eye exams (because your eyes deserve the best care)

👓 Prescription glasses & sunglasses (Hello, new frames!)

💊 Eye health supplements (because it’s never too early to start taking care of those peepers)

Don’t let those funds go to waste — book your appointment today and get your eyes checked (and glasses sorted!) before the year ends.
📲 Call us or book online! We can’t wait to see you!

10/31/2025

👻🕸️ Happy Halloween from all of us at Insight Optometry! 🕸️👻

We hope your day is filled with spooktacular fun, sweet treats, and maybe even a few tricks! 🍬😜

Remember — don’t let blurry vision haunt you! 👀 If it’s been a while since your last eye exam, now’s the perfect time to schedule one. We’ll help keep your vision fang-tastic all year long. 🧛‍♂️✨

Stay safe, have fun, and keep an eye out for ghosts tonight! 😉
🎃👓

Address

200 S Cedar Street
Suttons Bay, MI
49682

Opening Hours

Monday 8am - 12pm
1pm - 5pm
Tuesday 8am - 12pm
1pm - 5pm
Wednesday 8am - 12pm
1pm - 5pm
Thursday 8:30am - 12pm
1pm - 5pm

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Our Story

Our goal at Insight Optometry is to contribute to a lifetime of healthy eyes and excellent vision, affording a higher quality of life. Our genuine enthusiasm, positive attitude, and excellent service combine to create happy and healthy patients who return for recommended follow-up care and who refer family and friends to our practice.