Insight Optometry

Insight Optometry WE BELIEVE LIFE IS ALL ABOUT YOUR VISION

Our goal at Insight Optometry is to contribute to a lifetime of healthy eyes and excellent vision, affording a higher quality of life. Our genuine enthusiasm, positive attitude, and excellent service combine to create happy and healthy patients who return for recommended follow-up care and who refer family and friends to our practice.

01/26/2026

👓✨ Heads up!
Our eye care team will be in training, so our office will be closed on Thursday, January 29th.
This helps us serve you even better! We’ll be back soon and ready to see you.
Thanks for your patience!

12/09/2025

🚨 23! days left in 2025! 🚨

Pssst... If you’ve got an HSA, now’s the time to use it before the year’s over! 👀👓

Did you know you can spend your HSA money on:
✔️ Eye exams (because, let’s be honest, we’re all squinting at screens too much)
✔️ Prescription glasses (maybe it’s time for a stylish new pair?)
✔️ Contact lenses (for when glasses just don’t cut it)
✔️ Prescription sunglasses (hello, cool factor!)
✔️ Eye drops & other vision goodies (because dry eyes are real, people)
Don’t let that tax-free money vanish into thin air. Schedule that eye exam, grab those new frames, and say goodbye to blurry vision before the ball drops! 🥳

Now Hiring! A hard-working, friendly, reliable person is needed to join our team in Suttons Bay. Part-time or full-time ...
11/17/2025

Now Hiring! A hard-working, friendly, reliable person is needed to join our team in Suttons Bay. Part-time or full-time with benefits. No nights or weekends. Monday-Thursday only! No experience needed!
Send your resume to insightoptometrysb@gmail.com

11/01/2025

👀✨ Psst... Did you know you can use your HSA/FSA for eye exams, glasses, and even eye health supplements?!✨👀

Yep, you read that right! Whether it’s time for a new prescription or you’re stocking up on those eye vitamins, you can use your HSA/FSA dollars to take care of your eyes.

Here’s what you can use them for:

✅ Eye exams (because your eyes deserve the best care)

👓 Prescription glasses & sunglasses (Hello, new frames!)

💊 Eye health supplements (because it’s never too early to start taking care of those peepers)

Don’t let those funds go to waste — book your appointment today and get your eyes checked (and glasses sorted!) before the year ends.
📲 Call us or book online! We can’t wait to see you!

10/31/2025

👻🕸️ Happy Halloween from all of us at Insight Optometry! 🕸️👻

We hope your day is filled with spooktacular fun, sweet treats, and maybe even a few tricks! 🍬😜

Remember — don’t let blurry vision haunt you! 👀 If it’s been a while since your last eye exam, now’s the perfect time to schedule one. We’ll help keep your vision fang-tastic all year long. 🧛‍♂️✨

Stay safe, have fun, and keep an eye out for ghosts tonight! 😉
🎃👓

We gave out pom-poms this year at the homecoming parade. We and so much fun helping out at the concession stand during t...
10/11/2025

We gave out pom-poms this year at the homecoming parade. We and so much fun helping out at the concession stand during the game. The popcorn was free courtesy of us.

Just 84 days until the new year. Use your HSA funds towards an eye exam and a new pair of glasses. Call us today for an ...
10/08/2025

Just 84 days until the new year. Use your HSA funds towards an eye exam and a new pair of glasses. Call us today for an appointment.

08/05/2025

🎓👓 College Crew—Before You Head Back...
Don’t forget to update your glasses or contacts before campus life kicks off again! 📚💻 Late-night study sessions, lecture halls, and screen time hit different when you can actually SEE.
Whether you need a new prescription, a fresh pair of frames, or more contacts, we got you. 🙌
✅ Quick exam
✅ Trendy frames
✅ Stock up on contacts
Handle it now so you’re not squinting through syllabus week. 😎

08/05/2025

👓📚 Back-to-school already?!
Before the chaos of new shoes, backpacks, and lunchboxes hits... don’t forget to schedule your kid’s eye exam! 👀
Sometimes kids don’t even know they’re not seeing clearly—until they’re squinting at the board or falling behind in class. A quick check-up can make a big difference.
✔️ Easy appointment
✔️ Peace of mind
✔️ Better start to the school year
Get it done now so it’s one less thing to worry about later! 🙌

🌞 Summer Sale at Insight Optometry!🌞Beat the heat with fabulous new frames this summer! For the entire month of July, en...
07/24/2025

🌞 Summer Sale at Insight Optometry!🌞

Beat the heat with fabulous new frames this summer! For the entire month of July, enjoy an extra 10% OFF when you purchase any sale frame!

👓 Stylish Glasses for Every Occasion
From trendy sunglasses to stylish eyeglasses, we have the perfect frame for every look. Check out our exclusive collections, including sleek aviators, bold cat-eyes, and chic oversized frames.

🎉 Don’t Miss Out on Our Summer Specials
Browse our collection, featuring fun and vibrant styles that’ll keep you looking cool and feeling great all season long! Whether you’re hitting the beach or just soaking up the sun, we’ve got you covered.

🕶️ Fun in the Sun
Stop by today, find your perfect frame, and take advantage of our summer savings before time runs out!

Hurry, this offer ends soon—let your summer shine with a new pair of frames! 🌴👓

🌊 Summer Style Starts Here – See the Season Clearly 🌞Whether you're soaking up the sun or strolling the shoreline, let y...
07/09/2025

🌊 Summer Style Starts Here – See the Season Clearly 🌞
Whether you're soaking up the sun or strolling the shoreline, let your eyewear match the moment. Introducing our handpicked collection of designer frames and sunglasses, styled for comfort, clarity, and coastal vibes.
🕶️ Effortless Elegance — From Ted Baker London to modern coastal hues, find frames that make a statement without saying a word.
👓 Versatility for Every View — Prescription lenses, sun protection, and fashion-forward frames—crafted for wherever the waves take you.
⛱️ Rooted in Nature — Styled to look like our Northern Michigan beaches.
Step into summer with vision that inspires.
Find your perfect pair today.

Address

200 S Cedar Street
Suttons Bay, MI
49682

Opening Hours

Monday 8am - 12pm
1pm - 5pm
Tuesday 8am - 12pm
1pm - 5pm
Wednesday 8am - 12pm
1pm - 5pm
Thursday 8:30am - 12pm
1pm - 5pm

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Our Story

Our goal at Insight Optometry is to contribute to a lifetime of healthy eyes and excellent vision, affording a higher quality of life. Our genuine enthusiasm, positive attitude, and excellent service combine to create happy and healthy patients who return for recommended follow-up care and who refer family and friends to our practice.