USF Center for Social Marketing

USF Center for Social Marketing The USF Center for Social Marketing empowers students and communities to improve public health.

The Florida Prevention Research Center focus is on Community-Based Prevention Marketing: Building Local Capacity for Disease Prevention and Health Promotion. Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation and evaluation of health promotion and disease prevention programs. Currently the

Florida Prevention Research Center has established collaboration with a coalition involving leaders from the Tampa Bay Community Cancer Network, Florida Department of Health, American Cancer Society, Florida Colorectal Cancer Control Program, and Community Health Worker Coalition, local county health units in the Tampa Bay area, community members, and service providers, including Federally Qualifies Health Clinics. This purpose of this collaboration is to use evidence-based research to increase colorectal cancer screening in the state of Florida.

Publication featuring the work of members of the USF CSM team.
04/29/2026

Publication featuring the work of members of the USF CSM team.

I am pleased to share the new PAHO compendium on applying social marketing for the development of health interventions. I had the pleasure of collaborating on this compendium with Mahmooda Khaliq Pasha, PhD, MHS, CPH, Beatriz Rocha, Natalie E.. It is a practical guide for practitioners. The compendi...

Congratulations to Harry Bishop who was awarded the University of Florida Health Outcomes and Biomedical Informatics 202...
03/31/2026

Congratulations to Harry Bishop who was awarded the University of Florida Health Outcomes and Biomedical Informatics 2026 Innovation Scholar Award for his proposal: "Developing Student-Driven To***co Control Strategies".

Harry is a Junior at UF where he is a to***co cessation researcher. He also serves on the Vapes on Campus Statewide Young Adult Advisory Committee. We recognize his vision in bringing commercial to***co control into this space in order to positively impact the health of UF students.

I’m happy to share that I’m the recipient of the University of Florida Health Outcomes & Biomedical Informatics 2026 Innovation Scholar Award! I participated in the annual student shark tank competition with my project “Developing student driven to***co control strategies”. I’d like to tha...

CSM took part in USF’s Maternal and Child Health Student Organization 2026 Symposium. Representative Fentrice Driskell g...
03/27/2026

CSM took part in USF’s Maternal and Child Health Student Organization 2026 Symposium. Representative Fentrice Driskell gave a great talk on how many different issues have health outcomes for Florida families including affordable housing and access to public transportation.

Dr. Angela Makris, an adjunct instructor and 2025 alumna of the USF College of Public Health (COPH) and staff member wit...
03/24/2026

Dr. Angela Makris, an adjunct instructor and 2025 alumna of the USF College of Public Health (COPH) and staff member with CSM has been unanimously elected president of the International Social Marketing Association (iSMA). She will serve a three-year term leading the global organization that connects social marketing associations, practitioners and scholars. Congratulations, Dr. Makris! We can't wait to see what's ahead.

University of South Florida

VOC's Madisen Phonnathong presented her research at the Florida Undergraduate Research Conference where VOC Young Adult ...
03/12/2026

VOC's Madisen Phonnathong presented her research at the Florida Undergraduate Research Conference where VOC Young Adult Advisory Committee member Harry Bishop was also presented his research on cessation. We are inspired by their incredible leadership and commitment to commercial to***co control! Check out Madisen's post about her experience.

I attended the Florida Undergraduate Research Conference last weekend! It was inspiring seeing my peers present their research, and I am happy to have continued sharing my research from Vapes on Campus (VOC). I ran into one of my fellow VOC Young Adult Advisory Committee members Harry Bishop, and we...

VOC Undergraduate Social Marketing Fellow Odelia Asher presented her research at USF Health Research Day last week. Chec...
03/10/2026

VOC Undergraduate Social Marketing Fellow Odelia Asher presented her research at USF Health Research Day last week. Check out her post about the experience!

I recently had the amazing opportunity to be one of the 524 presenters at USF Health Research Day 2026 at the University of South Florida. I presented my research on the prevalence, products, and perceptions of va**ng on the USF Tampa Campus. Beyond sharing my findings, it was inspiring to see innov...

Congratulations to Madisen Phonnathong with USF CSM's Vapes on Campus initiative who presented her research on ni****ne ...
03/10/2026

Congratulations to Madisen Phonnathong with USF CSM's Vapes on Campus initiative who presented her research on ni****ne pouch use among college students in Florida at the Florida Undergraduate Research Conference in Jacksonville last week.

Three of USF's Vapes on Campus Undergraduate Social Marketing Fellows, Odelia Asher, Giovana Alves Medeiros, and Vanessa...
03/10/2026

Three of USF's Vapes on Campus Undergraduate Social Marketing Fellows, Odelia Asher, Giovana Alves Medeiros, and Vanessa Quiroz, presented their VOC work at Health Research Day 2026. Grateful for their incredible contributions to VOC efforts!

Last week CSM was out in force for USF Health Research Day 2026. Students and staff presented posters featuring work in ...
03/09/2026

Last week CSM was out in force for USF Health Research Day 2026. Students and staff presented posters featuring work in several areas of public health including va**ng among college students, traffic safety, maternal health, and chronic disease prevention.

This week USF CSM Director Dr. Claudia Parvanta presented virtually to the Delta Omega Honorary Society of Public Health...
01/23/2026

This week USF CSM Director Dr. Claudia Parvanta presented virtually to the Delta Omega Honorary Society of Public Health as part of their 2026 Professional Development Webinar Series. Her talk on fundamentals of health communication is available to view for free using the link.

Delta Omega Honorary Society in Public Health presents its 2026 Professional Development Webinar Series. The January 21st webinar brings you “Fundamentals of...

Congratulations to USF's Dr. Angela Makris who was selected as the next President of the International Social Marketing...
01/22/2026

Congratulations to USF's Dr. Angela Makris who was selected as the next President of the International Social Marketing Association (iSMA)! We can't wait to see what's ahead for iSMA under your leadership.

Announcement: The 4th President of iSMA It is with great pleasure that iSMA has announced that Dr Angela Makris, PhD has been unanimously elected as the 4th of iSMA. Angela has served for the last six years as the Executive Secretary of the International Social Marketing Association and h...

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