RKS Design

RKS Design RKS Design is an award-winning product design and innovation consultancy located in Los Angeles, Cal The firm’s key focuses are “Research. Strategy. Design”.

RKS Design is an American strategic design consultancy located in Thousand Oaks, CA. Founded in 1980 by Principal Ravi Sawhney, RKS specializes in the industrial design of products while emphasizing its famous “Psycho-Aesthetics Philosophy”, coined in Sawhney’s business-focused book “Predictable Magic”. The philosophy states:

“It’s not about how you feel about the design or experience; it’s how it makes you feel about yourself”

Psycho-Aesthetics is taught at Harvard Business School as part of their RKS Guitars Case Study. After graduating from CSUN, Ravi Sawhney was hired by Xerox in the Advanced Product Development Group to work at Xerox PARC as the sole industrial designer with a team of 20 cognitive and social scientists to develop the first touch screen interface. After conceptualizing and nurturing his future Psycho-Aesthetics philosophy, Sawhney followed his entrepreneurial spirit and formed his own design firm, RKS Design, which later became known as RKS. In its 32-year history, RKS has developed breakthrough products for market segments that include bio-technology, dental, consumer electronics, sporting goods, housewares, consumer products, and industrial goods. Notable RKS designs include the original Teddy Ruxpin, the Panaflex Millennium (which won an Academy Award in 2000 and an Emmy Statuette in 1999), and the RKS Guitar, which was the first design award winner’s product featured on Business Week’s cover, in their July 4, 2005 issue. The RKS studios and Voodoo Works prototyping lab are located in Southern California in the Conejo Valley. RKS clients include JBL Profesional, PepsiCo LG, HP, Zyliss USA, Sprint, Line 6, Intel, SEGA, Hamilton Medical, Wikipad, and many others. RKS has been consistently ranked among the top firms by Business Week, and is named on nearly 200 patents.

02/24/2023

At our core, we believe that great user experience is about delivering more than is expected.

Our Creative Director, Lance Hussey, and his team use Psycho-Aesthetics™ to create a holistic experience that engages users from the first moment of awareness through to hero evangelism. Great user experience can be the catalyst for viral demand, and that's why we approach our design process with a focus on the Hero’s Journey.


Beat The Streets Los Angeles invited RKS to their 10th Anniversary Benefit Gala and International Wrestling Event – the ...
01/05/2023

Beat The Streets Los Angeles invited RKS to their 10th Anniversary Benefit Gala and International Wrestling Event – the first since the start of the pandemic. RKS donated a coveted RKS Guitar for the event, which was won by LA Laker Derek Fisher. Beat the Streets is an impactful, innovative not-for-profit committed to improving the lives of underserved youth through the sport of wrestling.

Click the link to learn more about the benefit gala, Beat the Streets’ impact, and how RKS helped advance the Beat the Streets brand.

https://rksdesign.com/beat-the-streets-10th-annual-benefit-gala-international-wrestling/


Beat the Streets - 10th Annual Benefit Gala & International Wrestling. RKS is a design firm and innovation consultancy.

Halloween costumers @ RKS
11/09/2021

Halloween costumers @ RKS

We   with  to   and   a   amp that enables novice guitar players to play like their favorite artists.The result: a compa...
07/29/2021

We with to and a amp that enables novice guitar players to play like their favorite artists.

The result: a compact, , , -performance guitar amp that celebrates the heritage of guitar amps of the past, while updating their design with appeal into a device.

By transforming the guitar amp into a compact and beautiful , the AMPLIFi was designed to live in any room of the home. Functioning as both a guitar amp and speaker, The AMPLIFi is designed for the lifestyle of the novice guitarist who has limited space and unlimited passion. While the heavy metal mesh screen preserves the DNA of the traditional 60’s guitar amp, the 360-degree grill, upward-facing k***s, Bluetooth, and tone-matching app-enabled functionality of the AMPLIFi brings the guitar amp into the 21st century to meet modern needs.

This led to the largest order in Guitar Center history, selling out in 2 weeks, leading to an acquisition by Yamaha Professional Audio









RKS worked with     NYC to establish a     with the dual role of attracting inner-city kids to join the organization and...
07/12/2021

RKS worked with NYC to establish a with the dual role of attracting inner-city kids to join the organization and inviting to support the nonprofit.

With their team, we worked to and their brand assets by creating a new , , and . These brand were leveraged to develop and implement , , and . Being a nonprofit, Beat The Streets NY wanted to ensure that they developed a brand that could connect with donors, children, and athletes to enable the organization to continue on their .

RKS   and   a solution to the student debt crises. The result was   and  .Student debt has taken the form of an epidemic...
06/02/2021

RKS and a solution to the student debt crises. The result was and .

Student debt has taken the form of an epidemic affecting two-thirds of college graduates in the US. Education is the future, but these enormous educational costs are holding students back from reaching their bright futures.

RKS has designed hundreds of products for companies big and small. The team was drawn to do an independent project, something different, something to make a difference… something for the world. The RKS team looked for problems hiding in the world around us. Student debt stood out. They sought out to offer a solution to the 40 million graduates suffering from debt and the distress that comes with it.

Graduates worldwide are buried with stress and discouraged by the piles of debt on their shoulders. Starting an adult life is extremely daunting with the added burden debt provides. Graduates are trapped as they are limited by the daunting decades of payments ahead.

06/02/2021

RKS has been at the forefront of Industrial Design in the United States for the last 40 years. We have crafted a reputation for our complete product design and development service; bringing innovation that enhances every-day lives across all market sectors, from sporting goods to dental devices, from wearables to household appliances. Our approach puts innovation, engineering and user experience at the center of our process, creating ground-breaking products that consumers bond with and clients keep coming back for.

We are seeking an experienced team member to join our engineering and product development team. Candidates are sought with at least five years’ experience, in the field of engineering and developing consumer and medical products, working on all aspects of the product development life cycle, from development strategies, through fast-fail prototypes, engineering concept development, and ultimately designing complex assemblies in collaboration with electronics engineers and industrial designers to create complete engineering packages for manufacturing. The ideal candidate will be a seasoned project manager and team player, managing strict project timelines, budgets and resources, and be experienced in creating and delivering polished presentations to clients. RKS team members flourish under pressure and enjoy the opportunity to wear many different hats in a highly collaborative, creative studio that believes in creating the very best.

Position can be contract or full-time depending on skillset and client needs.

EDUCATION AND EXPERIENCE:

>A minimum of a Bachelors degree in Mechanical Engineering or Product Design Engineering is required for this position. Masters preferred.
>Candidates must demonstrate aptitude for rapid creation of innovative mechanical/mechanism solutions
>Highly experienced with SolidWorks best practices in solid modeling, surface modeling, assemblies, drawings and design for manufacture
>Client-facing, project management is highly preferred
>Familiar with all common prototyping and manufacturing materials and processes
>Experience with medical product development a plus

CONSULTING FIRM EXPERIENCE IS HIGHLY PREFERRED

RKS worked with the   to   and   the MicrolabPrep system.Laboratory automation can   the work in any lab, bringing speed...
04/28/2021

RKS worked with the to and the MicrolabPrep system.

Laboratory automation can the work in any lab, bringing speed and consistency to pipetting work that is often monotonous and prone to error. Hamilton Prep is a table-top automated liquid handling solution that increases access to precision equipment. This new enables users to make their workflows faster and more precise by bringing to a manually intensive workflow. Microlab Prep provided the category with a compact automated liquid pipetting solution, providing a lab of any size the ability to increase efficiency for users of any skill level to run protocols.

Behind the scenes at RKS. Photographing the  -designed  bullhead+ stand.
03/24/2021

Behind the scenes at RKS. Photographing the -designed bullhead+ stand.

  in the RKS-designed   Venue. Venue is a new age streaming media player that provides access to premium ticketed entert...
03/17/2021

in the RKS-designed Venue. Venue is a new age streaming media player that provides access to premium ticketed entertainment in addition to all your favorite streaming services.

Invest as little as $100 in startups and small businesses. Wefunder is the largest Regulation Crowdfunding portal.

Address

350 Conejo Ridge AvenueThousand Oaks
Thousand Oaks, CA
91361

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm

Telephone

+18053701200

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