River Country Eye Care

River Country Eye Care The mission of River Country Eye Care is to provide excellent comprehensive eye care to our community

River Country Eye Care, the office of Dr. Adam Goff, is an independent private Optometry clinic serving Three Rivers, Michigan and the surrounding communities. We provide preventive eye care and treatment of ocular disease, eye injury & other eye emergencies. Our mission is to provide excellent comprehensive eye care to our community with honesty, integrity and compassion.

We have 2 last minute appointments available due to cancellations today (10/31/25). If you’d like to be seen today at 1 ...
10/31/2025

We have 2 last minute appointments available due to cancellations today (10/31/25). If you’d like to be seen today at 1 or 1:30 in our Three Rivers office please call right away! 269-244-3350

Job well done by our Receptionist Parker who took time this week to add to his skill set.
10/18/2025

Job well done by our Receptionist Parker who took time this week to add to his skill set.

We have an update for those that love the artwork in our offices! Dr. Goff picked up 2 great new prints at the American ...
10/10/2025

We have an update for those that love the artwork in our offices! Dr. Goff picked up 2 great new prints at the American Academy of Optometry meeting in Boston! Be sure to look for these and other artwork by the very talented Kerri from the next time you visit one of our offices.

It’s a foggy day in Three Rivers. Be safe everyone!
09/25/2025

It’s a foggy day in Three Rivers. Be safe everyone!

09/12/2025

We will be closed on Friday 9/12 and will reopen to serve you on Monday 9/15. We apologize for any inconvenience this causes!

It’s that time again! We need YOUR help to decide which pair of Maui Jim sunglasses will be donated to the St. Joseph Co...
09/05/2025

It’s that time again! We need YOUR help to decide which pair of Maui Jim sunglasses will be donated to the St. Joseph County United Way Silent Auction at the St. Joseph County Grange Fair. You know how this works… Which is better 1 or 2?

Happy National Dog Day!
08/26/2025

Happy National Dog Day!

07/18/2025

Our offices will be closed today, Friday, July 18. We will return to serve you on Monday, July 21 we apologize for any inconvenience this may cause and we hope you have a wonderful weekend. 

Happy Independence Day from River Country Eye Care! Our offices will be closed Friday, July 4th and will reopen Monday, ...
07/04/2025

Happy Independence Day from River Country Eye Care! Our offices will be closed Friday, July 4th and will reopen Monday, July 7th. We hope you have a safe and happy holiday weekend. Oh, and please be safe with those fireworks. Nobody wants an eye injury this weekend!

06/17/2025

Due to a Comcast outage our Middlebury location may be unavailable until approximately 11am today. Phones should forward to Three Rivers or you can reach us directly at our Three Rivers Location (269-244-3350) if you need us.

06/09/2025

We have open appointments in Three Rivers at 1:00 and 2:00 tomorrow. Please call 269-244-3350 to take one of these open appointments.

06/06/2025

We will close at 3pm today and return to serve you at 8am Monday.

Address

1107 W. Broadway Street, Suite A
Three Rivers, MI
49093

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12692443350

Website

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Our Story

We are independent private Optometry clinic serving Three Rivers, Michigan and the surrounding communities. We provide preventive eye care and treatment of ocular disease, eye injury & other eye emergencies.

We improve quality of life through better vision. Our mission is to provide excellent comprehensive eye care to our community with honesty, integrity and compassion. We improve quality of life through better vision.