04/04/2026
Struggling to figure out your pricing? It’s not a mystery.
Stop piecing your prices together based on other people’s numbers. Their business is not your business.
Your pricing should be built, not guessed.
Start by tracking everything. Your time, supplies, mileage, equipment use, and expenses. That’s how you find your real averages.
Then build from there.
Calculate labor, including your own time.
Add employee wages and payroll taxes.
Factor in overhead like supplies, equipment, insurance, and operating costs.
Then go deeper.
Account for vehicle costs, maintenance, and wear and tear.
Factor in equipment depreciation.
Include non-billable time like driving, scheduling, and admin work.
Plan for cancellations, gaps, and marketing costs.
Account for taxes, retirement, sick days, and vacation time.
You can even create a simple service rate Excel sheet where you plug in your numbers so every new client is priced correctly based on your actual costs and overhead.
Then add profit on top. Not leftover money, but intentional profit that allows you to grow, reinvest, and stay in business long term.
And revisit your numbers regularly. At least quarterly. Costs change, and your pricing should reflect that.
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