08/03/2025
MASARU EMOTO: The Hidden Messages In Water
Today, the 22nd July, we celebrate the birth of Masaru Emoto (江本 勝, (July 22, 1943 – October 17, 2014). He was a Japanese researcher known for his controversial work on water and its ability to reflect human thoughts and emotions. He is best known for his book, “The Hidden Messages in Water”, which detailed his experiments with freezing water and observing the resulting crystal formations under a “Dark-Field Microscope”.
Emoto proved that positive thoughts and intentions, such as those expressed through words like “love” and “gratitude,” resulted in beautiful, symmetrical crystal patterns, while negative thoughts led to distorted or incomplete formations. In one particular experiment with soaked rice flour that was ignored, it began to rot!
Emoto’s core research involved freezing water droplets and examining the crystal structures formed under a microscope. He discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colourful snowflake patterns.
His work suggested that water could “remember” and respond to its environment, including human thoughts and emotions.
Emoto’s research gained widespread attention, with his books translated into multiple languages and his ideas featured in popular culture, including the movie “What the Bleep Do We Know!?”
His ideas have inspired discussions about the power of positive thinking, the importance of environmental awareness, and the potential connection between Consciousness and Water.
His work has also led to the commercialization of products like water bottles and crystals designed to “energize” or “purify” water through symbols or intentions.
Jain 108
