John B. Watson

John B. Watson He is best known for carrying out the contentious 'Little Albert' experiment to support his theories regarding emotional conditioning.

John Broadus Watson (born January 9, 1878, Travelers Rest, near Greenville, South Carolina, U.S.—died September 25, 1958, New York, New York) was an American psychologist who popularized behaviorism as a psychological method. According to Watson, psychology should be the science of observable behavior. "Psychology, as the behaviorist views it, is a purely objective experimental branch of natural science. Its theoretical goal is the prediction and control of behavior.”

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