I-deal Optics

I-deal Optics i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

Bright. Playful. Built for kids on the go.  brings the fun without skimping on durability.✨ JB189 in Purple✨ JB178 in Bl...
10/29/2025

Bright. Playful. Built for kids on the go.

brings the fun without skimping on durability.

✨ JB189 in Purple
✨ JB178 in Blue
✨ JB186 in Crystal

✨ Meet Reflections R816 in Black/Gold ✨This frame pairs timeless design with bold accents made to get noticed.
10/22/2025

✨ Meet Reflections R816 in Black/Gold ✨

This frame pairs timeless design with bold accents made to get noticed.

CASINO+ "Briar" in Matte Black & Matte Tortoise is perfect for every season. 🎃And... each frame includes a Polarized Sun...
10/16/2025

CASINO+ "Briar" in Matte Black & Matte Tortoise is perfect for every season. 🎃

And... each frame includes a Polarized Sun Clip.

Minimalist design. Maximum style.  F288 is available in Matte Navy, Matte Grey, and Matte Black.
10/14/2025

Minimalist design. Maximum style.

F288 is available in Matte Navy, Matte Grey, and Matte Black.

Meet Evelyn from CASINO BUDGET. Designed to bring style within reach.📸 Pictured in Pink.
10/09/2025

Meet Evelyn from CASINO BUDGET. Designed to bring style within reach.

📸 Pictured in Pink.

NEW from Haggar Clothing Co.Meet the H309 available in ⬇️🩶  Grey🤎 Tortoise💙  NavyClassic style, built to last.
10/07/2025

NEW from Haggar Clothing Co.

Meet the H309 available in ⬇️

🩶 Grey
🤎 Tortoise
💙 Navy

Classic style, built to last.

NEW Style from CASINO+: Rosalie ✨ Bold, chic, and ready to make a statement. It's available in:❤️  Wine🖤  Black/White🩵  ...
10/01/2025

NEW Style from CASINO+: Rosalie ✨

Bold, chic, and ready to make a statement. It's available in:

❤️ Wine
🖤 Black/White
🩵 Cyan

Which color is calling your name? 👓

✨ Elevate your everyday with the new Casino Prime styles.💚 PRIME 702 in Green Demi🤎 PRIME 702 in Tortoise
09/24/2025

✨ Elevate your everyday with the new Casino Prime styles.

💚 PRIME 702 in Green Demi
🤎 PRIME 702 in Tortoise

👀 See what’s new at Vision Expo this weekendVisit Booth   for a first look at the latest from I-deal Optics.Fresh design...
09/17/2025

👀 See what’s new at Vision Expo this weekend

Visit Booth for a first look at the latest from I-deal Optics.

Fresh designs. Comfortable fit. Even better value.

Pictured
🤎 Reflections R818
💙 Casino+ Rosalie
🖤 Casino+ Atlas

Sharp Looks. Smooth Style.The new   frames bring modern lines and all-day comfort to your everyday rotation.Pictured: Ca...
09/12/2025

Sharp Looks. Smooth Style.

The new frames bring modern lines and all-day comfort to your everyday rotation.

Pictured: Casino Budget Asher — available in Black, Navy, and Grey.

✏️ New Semester, New StylesKick off the school year with our latest   looks: colorful, comfortable, and ready for every ...
09/09/2025

✏️ New Semester, New Styles

Kick off the school year with our latest looks: colorful, comfortable, and ready for every face in class.

💙 JB194 in Navy
💚 JB178 in Mint
🩶 JB190 in Grey
💜 JB172 in Purple

🎒 Backpacks, Notebooks… New Frames!The   Back-to-School Promo is on. Fresh styles and fresh savings... just in time for ...
09/03/2025

🎒 Backpacks, Notebooks… New Frames!

The Back-to-School Promo is on. Fresh styles and fresh savings... just in time for the first bell.

📞 Ask your I-deal Optics rep for details.

Address

1290 Maplelawn Drive
Troy, MI
48084

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More