IDOC

11/18/2025

What do ODs say after bringing on a Virtual Assistant? They finally feel peace of mind.

With a VA handling calls, insurance verification, billing, or scribing in real time, you and your in-office team can focus on patient care without everything else slipping through the cracks. It really can feel that different.

Hire a reliable and affordable Virtual Assistant with Teem today: https://bit.ly/43AKEZB

11/14/2025

NEW from Quantum Optical’s Pinnacle Program!

We're thrilled to announce 2 powerful new clinic-focused modules now included in the Pinnacle training series:

Part 1: Refractive Errors and Lens Design
Part 2: Lens Materials and Treatments
Part 3: Frames and Frame Adjustments
Part 4: Anatomy & Physiology of the Eye* NEW
Part 5: Pretesting & Core Clinical Skills* NEW

These new additions take Pinnacle beyond optical and into the clinical core—providing comprehensive, expert-developed training at no additional cost. That’s right—they’re included with your Pinnacle enrollment!

Exclusive December Offer for IDOC Members:
Get $50 OFF per staff member with code IDCYE25 at checkout.
Offer ends December 31—don't miss it!

Learn more & enroll: https://bit.ly/4hWQPNm

11/13/2025

Top 5 Reasons to Attend the Connection 2026

Ready to put The Future in Focus? Join hundreds of independent ODs, staff, and industry experts in Orlando, FL – February 12–15, 2026 for the ultimate IDOC experience.

Here’s why you don’t want to miss it:
Fresh Insights for Independents – Every session is built to spark ideas, sharpen your strategy, and strengthen your practice for the future.

Real Talk, Real Growth – Dive into OD roundtables and walk away with practical strategies and peer-tested solutions.

The Marketplace Advantage – Get exclusive discounts, discover what’s new, and connect directly with leading industry partners.

Inspiration on the Big Stage – Our keynote and speaker lineup will challenge, motivate, and energize you to think differently about your business.

A Community Like No Other – Reconnect with colleagues, make new friends, and experience why The Connection is more than a conference — it’s a movement.

Register and join us in Orlando and see your future in focus at https://bit.ly/4nXQzip

11/12/2025

What’s next for independent optometry?

In this episode of the Defocus Media Podcast, Dr. Darryl Glover and Dr. Jenn Lyerly chat with Dave Brown, CEO of IDOC, about the organization’s new brand refresh, Independent. Together.

The episode explores how IDOC is helping private practice optometry thrive through data, peer learning, and hands-on business solutions. From global insights and new investment partners to stress management, staffing, and specialty care, it dives deep into what the future of independent eye care looks like.

Watch the full YouTube episode at

What’s next for independent optometry? In this episode of the Defocus Media Podcast, Dr. Darryl Glover and Dr. Jenn Lyerly sit down with Dave Brown, CEO of I...

11/10/2025

Independence should help you grow not burn you out.

Join IDOC and get 6 months free of smarter support, stronger community, and tools that make ownership easier at https://bit.ly/3JQi7sd

11/06/2025

Comfort like this deserves a closer look.

When you want to be cozy, snuggle with a blanket. When you want your eyes to be comfortable, use your HSA and FSA dollars on Alcon contact lenses.

Bring on all-day comfort with a free trial* of Alcon WaterInnovations contact lenses. And use your vision benefits to keep the comfort going.

*Free trial available with contact lens exam. Professional fees may apply. Free trial availability is at the discretion of the eye care provider.

Reclaim your comfort at https://bit.ly/47N94QJ

IMPORTANT INFORMATION for PRECISION7® (SERAFILCON A) CONTACT LENSES: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

Ask your eye care professional for complete wear, care, and safety information. Rx only.

10/29/2025

Experience the gold standard in lens coatings! New ZEISS DuraVision Gold UV offers unmatched clarity, scratch resistance, and easy cleaning—all with a gorgeous golden hue.

Learn more at: https://bit.ly/48T5rek

10/28/2025

TurboFlex® by Aspex features a patented 360° hinge for unmatched flexibility, comfort, and durability. It bends, twists, and returns to shape, built for motion and everyday wear.

Learn more at https://bit.ly/3Lh8tPA

10/24/2025

🕙 10pm reorders? MARLO gets it.

Your patients are night owls, early birds, and everything in between.
MARLO lets them reorder lenses whenever they want—no waiting, no calling, no “we’re closed” messages.
It’s like your practice has a digital front desk that never sleeps. 😎📲

Learn more at: https://bit.ly/476swJ9

10/23/2025

Nothing says fall like tortoise shell frames. Jonas Paul has plenty of tortoise-inspired styles, perfect for your tiny trendsetter!

Learn more at: https://bit.ly/48KY4Wa

10/22/2025

Help patients save on all-day comfort

FSA and HSA season is here and your patients may be eligible to use their vision benefits on contact lenses. With time running out, give them all-day comfort* at 1 day, 1 week, or 1 month* with Alcon WaterInnovations™.

Learn more at https://bit.ly/3L3fJ1x

*Refers to replacement schedule.
IMPORTANT INFORMATION for PRECISION7® (SERAFILCON A) CONTACT LENSES: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

See product instructions for complete wear, care and safety information. Rx only.

*References: 1. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99. 2. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clin Optom. 2014;6:17-23. 3. In a clinical study wherein patients (n=66) used CLEAR CARE® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021. 4. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023.

10/21/2025

Most practice owners don’t think about value until they’re ready to sell.
The intentional ones? They’re building it every day they show up to lead it.

In this episode of our Eye Own a Business podcast, Nathan Hayes joins Dr. Steve Vargo to unpack what it really means to play the long game in private practice ownership. We’re talking:

▸ Systems that run without you
▸ Teams that don’t need micromanaging
▸ Choices that create long-term freedom
▸ Practices run so well that buyers are ready when it’s time to exit

This isn’t about waiting for retirement.
It’s about building a business that works for you now and is worth even more later.

Listen in. This one might shift how you think about ownership.

Watch the full video podcast at https://bit.ly/4nfTwKU
Listen to the full audio version at https://bit.ly/4qno8gk