IDOC

IDOC IDOC is an alliance committed to the growth and prosperity of independent optometrists. IDOC is proud to be Great Place to Work-Certified™.
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For over twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way.

Are you asking yourself these questions?Vision Forward is your space to step away for just one focused day—and find the ...
09/25/2025

Are you asking yourself these questions?

Vision Forward is your space to step away for just one focused day—and find the answers. It's a high-impact workshop created specifically for independent ODs.

This immersive experience offers a dedicated OD track featuring expert sessions on financial planning, marketing and branding, and the latest in emerging lens technology—all designed to strengthen your business and enhance the patient experience.

NEW for 2025: The Quantum Optical Workshop returns!

This hands-on session helps your team:
- Communicate more effectively with patients
- Increase second-pair purchases
- Improve accuracy and confidence on the job

Denver, CO – October 18, 2025
Spots are limited. Reserve your seat at https://bit.ly/4myWhXy

Ordering and reordering contacts used to be a headache🥴With MARLO, it only takes 5 quick steps. Less hassle for your sta...
09/25/2025

Ordering and reordering contacts used to be a headache🥴
With MARLO, it only takes 5 quick steps.

Less hassle for your staff. A smoother experience for your patients.
And that’s only the beginning of what MARLO can do.

📲 Interested in seeing how it works?
Request a free demo and explore the full platform: https://bit.ly/46TyZXA

Speaker Spotlight: Erin O'MalleyCommunication Expert | Erin O’ Consulting, LLCSession Topic: Sharpen Your Focus: Master ...
09/24/2025

Speaker Spotlight: Erin O'Malley

Communication Expert | Erin O’ Consulting, LLC
Session Topic: Sharpen Your Focus: Master Feedback for Practice Success

Ready to level up your leadership and team connection? Don’t miss Erin O’Malley, a dynamic leadership advisor and communication specialist who brings real-world insight from Jersey grit to global consulting. With experience spanning hospitality, the Peace Corps, and Fortune 500 companies, Erin shows leaders how to master the Power of Human Connection and why it’s the secret weapon for engaging teams and driving success.

Her session is designed for everyone in the practice, from leaders to frontline team members. Whether you're navigating tough feedback conversations or building a culture of connection, Erin brings the tools, energy, and insight to help you make it happen.

Pro Tip: As you register, be sure to fill out your agenda to reserve your spot in Erin’s session.

Register at https://bit.ly/3Ioo3Ih

Elevate your practice with ZEISS Vision Technology Solutions.Limited-time promotion ends 9/30/25.Visit https://bit.ly/47...
09/23/2025

Elevate your practice with ZEISS Vision Technology Solutions.

Limited-time promotion ends 9/30/25.

Visit https://bit.ly/47SjW1q to purchase.

09/22/2025

⏳ Time to make the right choice for your practice’s future.

While other systems may promote limited-time offers or special deals, the Optovue Solix by Visionix not only offers competitive discounts but also delivers unmatched clinical value — as the only OCT system with FDA-cleared OCT-A metrics, it enables precise tracking of changes over time for superior patient care.

Why settle for “good” when you can have the only OCT-A technology that provides:
✅ Real-time quantifiable tracking of retinal changes
✅ One, seamless “SOLO” scan that captures both structural OCT and OCT-A metrics, allowing you to visualize retinal layers, measure vessel density, and compare thickness to a normative database – all in one go
✅ Full anterior segment imaging and an optional topography mode for a complete diagnostic picture
✅ Unmatched speed, precision, and clarity
✅ Industry-leading image quality to support your practice's growth

With the implementation of billing code 92137, there’s never been a better time to upgrade to OCT-A, but it’s important to choose the right OCT-A! Get true diagnostic insight and stay ahead of your patients' needs. Make the smart choice today, because your practice and your patients deserve the best!

Discover options and schedule a virtual demo at https://bit.ly/4nIluje

Step into the conversation. Step into the future.At The Connection 2026: The Future in Focus, one of our most anticipate...
09/21/2025

Step into the conversation. Step into the future.

At The Connection 2026: The Future in Focus, one of our most anticipated sessions is back, Roundtables. If you’ve never attended before, this is your chance to see what the buzz is all about!

Taking place on Thursday, February 12th, from 2pm–6pm in Orlando, FL, Roundtables bring together ODs and office leaders in small, interactive groups where the real conversations happen.

Here’s what you can expect:
Candid peer-to-peer discussions on what’s working (and what’s not) in practices like yours.
Ideas and strategies to improve patient care, strengthen your team, and boost growth.
A supportive community where challenges turn into solutions.

Roundtables aren’t lectures, they’re conversations designed to help you see your business differently.

Don’t miss your chance to join this dynamic community of changemakers. Save your seat now and be part of the future-focused conversation. Register at https://bit.ly/46EMwkO

In just one day, you'll gain the clarity, tools, and support to build a smarter, more strategic practice. This immersive...
09/17/2025

In just one day, you'll gain the clarity, tools, and support to build a smarter, more strategic practice.

This immersive event features an OD-focused track with expert-led deep dives into financial planning, marketing and branding, and emerging lens technology—all to help you grow your business and elevate patient care. Plus, the Quantum Optical Workshop is back!

Join us in Denver, CO on October 18. Register at https://bit.ly/41WCOZk

09/16/2025

PRECISION1® For Back-to-School

Good Things Happen in PRECISION1®

Back-to-School is a great time to fit your patients with the 16-hour dependable comfort and precise vision* of PRECISION1® contact lenses.

Learn more at: https://bit.ly/3IpVNVy



Reference: 1. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99.
See product instructions for complete wear, care and safety information.

The Future in Focus: Register Now for Connection 2026 in Orlando, FL! Attend IDOC's Annual National Conference, The Conn...
09/11/2025

The Future in Focus: Register Now for Connection 2026 in Orlando, FL!

Attend IDOC's Annual National Conference, The Connection 2026, to network with your peers, receive certified continuing education courses, and leave inspired with new ideas to implement into your practice.

This is your opportunity to sharpen your vision, embrace innovation, and grow in ways that last. The Connection 2026 is rich with opportunities for dynamic learning and team building.

Roundtables are returning in 2026 providing you with an opportunity to interact with your peers and gain new insights. Don’t miss your chance to dive deep into professional growth, spark fresh ideas, make meaningful connections with vendors and peers, and have some fun while you’re at it!

When: February 12-15, 2026
Where: Rosen Shingle Creek - Orlando, FL

Register at https://bit.ly/46iyFAm

Understanding overhead and profitability norms can illuminate three paths forward for independent practice owners and ma...
09/09/2025

Understanding overhead and profitability norms can illuminate three paths forward for independent practice owners and managers.

1. It can reveal inefficiencies where your practice is spending without seeing the expected revenue.

2. It can highlight areas where capacity may be eroding, indicating your practice needs to increase spending to sustain its current revenue or pave the way for future growth.

3. Most likely, it will show that your practice looks perfectly normal, and you can turn your attention from cost- cutting to growth activities.

Tracking norms over time prevents panic. We are all coming out of a historic disruption to the world economy. Realizing that everyone is facing similar challenges should ease the pressure on yourself and encourage you to focus on boosting revenues to offset rising overhead costs.

Finally, when you compare your overhead to these benchmarks, ask yourself: How easy was it? Does your P&L organize your expenses into the 7 Key Expense Areas, splitting net payroll between owner ODs, associate ODs, and non-OD staff?

The 2024 Optometry Benchmarks Report gives you a clear framework to evaluate performance, spot opportunities, and make confident business decisions.

Download your copy at https://bit.ly/4p6sbNs

09/08/2025

Is your online presence telling the full story of your practice?

In a previous conversation on the Eye Own a Business Podcast, Dr. Steve Vargo and Jeremy Bono discussed how even standout practices can unintentionally blend in online.

Whether it's your high-end optical or personalized care, your unique value should shine through your website and marketing.

Take the free Optometry Marketing Assessment to uncover opportunities in your website, online visibility, and patient flow, and receive a 30-minute strategy session to help turn those insights into a custom plan at https://bit.ly/47B1o5O

09/08/2025

Aspex Eyewear goes all in at Vision Expo West 2025! Tech, trend, and value collections built to perform.

Sept 18–20 | Booth #18011. Book: https://bit.ly/4g6WGyF

Address

50 Quality Street #110605
Trumbull, CT
06611

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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We empower independent owners to live the practice of their dreams

For the past twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Offering a range of membership solutions to meet your needs, each includes expert consulting, metrics-based business solutions, human resources services, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way.