I-deal Optics

I-deal Optics i-dealoptics is a leading wholesale distributor of value eyewear and sunwear for men, women, and chi

NEW   styles are in stock!Contact one of our sales reps to learn more about our Back to School promo! 📲 📸 Layne in Khaki...
07/23/2025

NEW styles are in stock!

Contact one of our sales reps to learn more about our Back to School promo! 📲

📸 Layne in Khaki, Crystal, and Dark Grey.

Meet the new CASINO+ styles — now with polarized clip-on sun lenses that snap on when the sun comes out.💙 Rowen in Navy ...
07/16/2025

Meet the new CASINO+ styles — now with polarized clip-on sun lenses that snap on when the sun comes out.

💙 Rowen in Navy

Clean shapes. Great colors. Your next go-to frames are here.Meet our NEW Casino Prime styles in metal. ➤ 706 in Silver➤ ...
07/10/2025

Clean shapes. Great colors. Your next go-to frames are here.

Meet our NEW Casino Prime styles in metal.

➤ 706 in Silver
➤ 708 in Coffee
➤ 709 in Mauve
➤ 707 in Black

New   Drop ✨Meet Daisy in Mint — a soft, modern frame made to go with everything.Perfect for everyday wear, standout mom...
07/08/2025

New Drop ✨

Meet Daisy in Mint — a soft, modern frame made to go with everything.

Perfect for everyday wear, standout moments, and everything in between.

🎓 Ask your sales rep about our Back to School promo!

Contact a rep to learn more about our NEW Casino Prime styles and promotion. 🔴 Prime 704- Red🔵 Prime 705- Blue
07/03/2025

Contact a rep to learn more about our NEW Casino Prime styles and promotion.

🔴 Prime 704- Red
🔵 Prime 705- Blue

A winning hand. ♠️♠️Say hello to our newest collection — Casino PRIME. Plastic and metal. Men and women.
07/01/2025

A winning hand. ♠️♠️

Say hello to our newest collection — Casino PRIME.

Plastic and metal. Men and women.

🕶 It’s   — but why stop at just sunglasses?CASINO+ Briar in Matte Black comes with a magnetic polarized clip-on that tur...
06/26/2025

🕶 It’s — but why stop at just sunglasses?

CASINO+ Briar in Matte Black comes with a magnetic polarized clip-on that turns your everyday frames into sun-ready shades in seconds. ☀️➡️🖤

One frame. Two functions. No compromise.

👓 Navy, blue, or both? With  , bold color meets timeless shapes.
06/24/2025

👓 Navy, blue, or both?

With , bold color meets timeless shapes.

Just 1 week until  ! 😎Celebrate early with two SunTrends favorites:🕶 ST242 in Tortoise (top)🕶 ST251 in GoldWhich one’s y...
06/18/2025

Just 1 week until ! 😎

Celebrate early with two SunTrends favorites:
🕶 ST242 in Tortoise (top)
🕶 ST251 in Gold

Which one’s your summer go-to? ☀️

☀️ Three fresh ways to frame your summer from Rafaella. R1047 in:💙 Blue🤍 Smoke🤎 Brown
06/11/2025

☀️ Three fresh ways to frame your summer from Rafaella. R1047 in:

💙 Blue
🤍 Smoke
🤎 Brown

😎 Just over 3 weeks until  ! Contact a sales rep today for SunTrends promo details. 📲 👓   ST249 in Black.
06/04/2025

😎 Just over 3 weeks until !

Contact a sales rep today for SunTrends promo details. 📲

👓 ST249 in Black.

New from   ✨Bold design. Eye-catching details. Everyday wearability.Meet the R818 — now available in:🩶 Grey Quartz🐢 Tort...
05/28/2025

New from ✨

Bold design. Eye-catching details. Everyday wearability.

Meet the R818 — now available in:

🩶 Grey Quartz
🐢 Tortoise Brown
🖤 Black/Brown

Which one’s your vibe?👇

Address

Troy, MI

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Our Story

At I-deal Optics, we’re focused on being the best value in vision. We’re a wholesale distributor of eyewear and sunwear offering the highest quality products at the lowest possible prices. Our diverse and distinct collections deliver the style, quality, and fit that today’s consumers expect while helping our network of more than 10,000 eye care professionals boost sales and increase margins.

Established in 1996, I-deal Optics has grown each year by identifying needs in the eyewear market and key areas of profitability for our customers. Our experienced development team skillfully monitors our collections to deliver the best quality and most up-to-date product mix available. Whether you’re an independent optometrist or a national eyewear chain, our experienced team can offer you the best possible products, prices, service, and support.

Why Do People Love Doing Business With Us? Learn More