03/15/2026
For decades, affiliates like have done two things better than anyone: teach movement and build culture. That foundation has changed lives and built communities all over the world. But the health and fitness landscape around us is shifting quickly.
The global wellness economy is projected to reach $9 trillion, and more people are looking outside the traditional medical system for help improving their health.
At the same time, the system itself is changing. Up to one-third of Americans now lack a primary care physician. People are searching for guidance, data, and trusted places where they can take ownership of their health.
This is where affiliates are uniquely positioned.
We already have the community, the trust, and the culture of accountability.
Educating yourself on the ways you can support your members through your affiliate is the first step in deciding whether you want a piece of that market share and a deeper role in the health of your community.
Affiliates do movement and culture better than anyone.
Now we have the opportunity to lead through health as well.
Things are changing.
