10/09/2025
Great company
1. The 3-Pack dominates local search visibility - Google's Local 3-Pack (also called the Map Pack) appears prominently at the top of search results for local queries, typically above organic listings, making it prime real estate that captures the majority of user attention and clicks for location-based searches.
2. Proximity is a critical ranking factor - Distance between the searcher's location and the business is one of the three main ranking factors Google uses. Businesses closer to the searcher's location (or the search's specified location) have a significant advantage in appearing in the 3-Pack.
3. Google Business Profile optimization is essential - Your Google Business Profile (formerly Google My Business) completeness and accuracy directly impact 3-Pack rankings. This includes consistent NAP (Name, Address, Phone), business categories, hours, photos, and regular updates.
4. Reviews dramatically impact both ranking and CTR - The quantity, quality, and recency of Google reviews influence your 3-Pack position, while the star rating heavily affects click-through rates. Businesses with 4.5+ star ratings see significantly higher CTRs than those with lower ratings.
5. The top position receives disproportionate clicks - The first listing in the 3-Pack typically receives 45-60% of all clicks, with engagement dropping significantly for positions 2 and 3. The top spot can receive more than double the clicks of the third position.
6. Relevance depends on proper categorization - Selecting the correct primary and secondary business categories in your Google Business Profile is crucial for appearing in relevant 3-Pack results. The primary category carries the most weight for matching search intent.
7. Citation consistency across the web matters - Google verifies your business information across multiple sources. Consistent business name, address, and phone number across directories, websites, and listings (known as citations) strengthens your authority and improves 3-Pack ranking potential.