Wall Drug

Wall Drug America's Favorite Roadside Attraction! 1931, December. Ted and Dorothy Hustead had just bought the one and only drug store in a town called Wall. Ice water!!

The settlers named it this because it is on the edge of the South Dakota Badlands. Needless to say, business was not booming at this point in time. The family decided to give the store five years to grow. Summer 1936, the business still had not grown much. With two children to care for times were not easy. One sweltering night after being kept awake from passing cars on Route 16A Dorothy has a personal epiphany. Her thought was that driving across the hot prairie travelers get thirsty. They want water. Therefore, with the Depression in full swing, they installed the billboards. It worked! Travelers WERE parched and business had never been better. The next summer the family hired eight girls to help with the busy summer crowds. (Now the Drug store draws up to twenty thousand people on a good summer day with almost one hundred employees on a given day)

Free ice water brought the Hustead's a long way. This story also teaches an important lesson- there is absolutely no place on God's earth that is Godforsaken. No matter where you live, you can succeed, because wherever you are you can reach out to other people with something that they need!

Donuts are proof that circles can be perfect. 🍩🤠And if you ask us, the best ones are found right here at Wall Drug.
01/10/2026

Donuts are proof that circles can be perfect. 🍩🤠

And if you ask us, the best ones are found right here at Wall Drug.

🥄 Lunch Plans? We’ve Got You Covered! 🥄Grab a seat, take a break, and enjoy lunch the Wall Drug way 😄
01/10/2026

🥄 Lunch Plans? We’ve Got You Covered! 🥄Grab a seat, take a break, and enjoy lunch the Wall Drug way 😄

A big thank you to Justin Parker for sharing this photo of his grandma’s Wall Drug change purse from the 1970s. 🤠Do yo...
01/07/2026

A big thank you to Justin Parker for sharing this photo of his grandma’s Wall Drug change purse from the 1970s. 🤠

Do you have any throwback Wall Drug apparel or souvenirs tucked away? We’d love to see your vintage Wall Drug treasures. Share them in the comments and show us what you’ve held on to over the years!

Now this is how you do ⛄📸 Show us where your travels take you. Share your sign using and be part of a tradition tra...
01/05/2026

Now this is how you do ⛄

📸 Show us where your travels take you. Share your sign using and be part of a tradition travelers from around the world have been carrying on for generations.

Don’t have a sign yet? You can order one here and start your own journey:
shop.walldrug.com/collections/souvenirs

🍴 This Week’s Lunch Specials at Wall Drug! 🍴There’s something delicious cooking every day! Which day are you stopping in...
01/04/2026

🍴 This Week’s Lunch Specials at Wall Drug! 🍴
There’s something delicious cooking every day! Which day are you stopping in? 😋

Pappy the fortune teller has spoken… and 2026 is looking mighty good. 🤠✨He’s predicting plenty of road trips, fresh donu...
01/02/2026

Pappy the fortune teller has spoken… and 2026 is looking mighty good. 🤠✨

He’s predicting plenty of road trips, fresh donuts, free ice water, and a whole lot of cowboy charm ahead.

Thank you for all the support you showed us in 2025. We’re grateful for every traveler, family, and friendly face who stopped by. Here’s to a great year ahead. Happy 2026, and we’ll see you down the road soon!

In town for the holidays or enjoying a little extra time on break? Warm up at the Wall Drug Cafe with a delicious meal. ...
12/29/2025

In town for the holidays or enjoying a little extra time on break? Warm up at the Wall Drug Cafe with a delicious meal. 🤠❄️

We’ve got burgers, buffalo burgers, chicken sandwiches, and of course our legendary hot beef sandwich. And don’t forget to finish with a fresh donut or a slice of pie… the perfect cozy treat on a chilly winter day. 🍔🍗

Taking a moment to appreciate a few Wall Drug legends… with some of these photos sent in by you! 🤠✨These familiar faces ...
12/27/2025

Taking a moment to appreciate a few Wall Drug legends… with some of these photos sent in by you! 🤠✨
These familiar faces have been greeting travelers, posing for pictures, and bringing character to the Western Mall for generations.

Share your own photos with these icons in the comments!

✨ Wrap up 2025 (and kick off 2026!) with something delicious!This week’s café specials are serving comfort and classics....
12/27/2025

✨ Wrap up 2025 (and kick off 2026!) with something delicious!

This week’s café specials are serving comfort and classics. We’ll be closed on New Year’s Day, but the rest of the week is packed with tasty reasons to stop by.

🎉 Tell us — what’s your first Wall Drug meal of the New Year going to be?

🎄🤠 Merry Christmas from Wall Drug!Wishing you a warm and cozy Cowboy Christmas filled with good food, good company, and ...
12/25/2025

🎄🤠 Merry Christmas from Wall Drug!
Wishing you a warm and cozy Cowboy Christmas filled with good food, good company, and a little Western magic.

Thank you to every traveler, local, and family who stopped in this year for 5¢ coffee, free ice water, donuts, photos, and plenty of memories. You’re the heart of what makes Wall Drug special.

Safe travels, happy holidays, and we hope to see you all again soon. 🎁✨

Christmas hits a little different at Wall Drug. 🎄🤠Twinkling lights, festive décor, and a whole Western Mall full of holi...
12/22/2025

Christmas hits a little different at Wall Drug. 🎄🤠
Twinkling lights, festive décor, and a whole Western Mall full of holiday spirit make it the perfect place to slow down and enjoy the season.

Wander through the shops and discover authentic jewelry, handcrafted Native American goods, unique gifts, and plenty of Christmas treasures you won’t find anywhere else.

Come experience Christmas shopping the Wall Drug way. 💫

🎄 Holiday week lunch plans? We’ve got you covered!From Cowboy Burgers and Chicken Parmesan to Shrimp Baskets and Chicken...
12/20/2025

🎄 Holiday week lunch plans? We’ve got you covered!

From Cowboy Burgers and Chicken Parmesan to Shrimp Baskets and Chicken Fried Steak, there’s something for everyone on this week’s menu. We’ll be closed Christmas Day, but the rest of the week is full of delicious choices and warm soups to enjoy.

👉 Tell us below: Which daily special are you most excited to try?

Address

510 Main Street
Wall, SD
57790

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 8am - 5:30pm
Sunday 8am - 5:30pm

Telephone

+16052792175

Website

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Our Story

1931, December. Ted and Dorothy Hustead had just bought the one and only drug store in a town called Wall. The settlers named it this because it is on the edge of the South Dakota Badlands. Needless to say, business was not booming at this point in time. The family decided to give the store five years to grow. Summer 1936, the business still had not grown much. With two children to care for times were not easy. One sweltering night after being kept awake from passing cars on Route 16A Dorothy has a personal epiphany. Her thought was that driving across the hot prairie travelers get thirsty. They want water. Ice water!! Therefore, with the Depression in full swing, they installed the billboards. It worked! Travelers WERE parched and business had never been better. The next summer the family hired eight girls to help with the busy summer crowds. (Now the Drug store draws up to twenty thousand people on a good summer day with almost one hundred employees on a given day) Free ice water brought the Hustead's a long way. This story also teaches an important lesson- there is absolutely no place on God's earth that is Godforsaken. No matter where you live, you can succeed, because wherever you are you can reach out to other people with something that they need!