06/05/2025
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Ten Unknown Facts About
Founding: Audi was founded in 1909 by August Horch, not as Audi, but as Horch & Cie. Motorwagenwerke AG. Due to trademark issues, the company was later renamed Audi, which means "listen" in Latin.
Four Rings Logo: The iconic Audi logo with four interlocking rings represents the merger of four independent automobile manufacturers in 1932 - Audi, DKW, Horch, and Wanderer.
Quattro Technology: Audi introduced the Quattro all-wheel-drive system in 1980, revolutionizing performance cars by providing better traction and handling in various road conditions.
LED Lighting Innovation: Audi was the first car manufacturer to introduce full LED headlights in the Audi R8 in 2008, setting a trend in the automotive industry for energy-efficient and stylish lighting.
Virtual Cockpit: Audi's Virtual Cockpit is a fully digital instrument cluster that displays information and entertainment features on a high-resolution screen behind the steering wheel, offering a customizable and futuristic driving experience.
Audi Space Frame: Audi was the first car manufacturer to mass-produce vehicles with an aluminum space frame, starting with the Audi A8 in 1994. This technology reduces weight while maintaining structural integrity.
E-Tron Electric Lineup: Audi's E-Tron lineup includes fully electric vehicles like the E-Tron SUV and E-Tron GT, showcasing the brand's commitment to sustainable mobility and innovative electric technology.
Audi Sport GmbH: Audi Sport GmbH, formerly known as Quattro GmbH, is Audi's high-performance division responsible for developing Audi RS models and performance parts, blending luxury with exhilarating driving dynamics.
Audi in Motorsports: Audi has a rich history in motorsports, particularly in endurance racing. The brand has achieved numerous victories in events like the 24 Hours of Le Mans, showcasing Audi's engineering prowess and commitment to performance.
Progressive Design: Audi is known for its progressive and sleek design language, characterized by sharp lines, bold grilles, and futuristic aesthetics. The brand's design philosophy sets it apart in the luxury automotive segment.
