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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

PEAK Genetics

PEAK is the source of superior genetics to the URUS brands and the world.

PEAK has deep roots in the industry through its origin within the URUS family of companies. URUS is a holding company with cooperative and private ownership and is positioned at the heart of the dairy and beef industry. Its family of companies include Alta Genetics, GENEX, Jetstream, PEAK, SCCL and VAS, with each having its own unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. Mission Statement: We develop sustainable cattle for our global clients using exceptional animal care and innovative technologies to provide superior genetics and high fertility semen.

01/06/2026

Ringing in the New Year with new goals! 🥳

At PEAK, we are thrilled to kick off 2026 with new faces, new teams, and an opportunity to be even better! Our team has big goals for the new year, and we can't wait to get started. Will you join us?

01/02/2026

PEAK’s first animal over 3600 TPI, and we need YOUR help!

This Top 10 TPI female is an incredible accomplishment for our Genetics team! From the family of PEAK MARLA-ET (sired by PEAK LOCKSTEP-ET), this remarkable heifer needs a name! Can you help us?

We need a great name that starts with M, 10 characters or fewer, and is worthy of her impressive genetics. Let's hear your suggestions! 👇

12/30/2025

Knock knock, who's there? Holiday Spirit!🎄

This year, we encouraged all our sites to spread some holiday cheer by decking the halls! We had a very fun and festive internal competition with 17 different entries. While we wait for our team members to vote for their winner, which door would you choose? 🌟

12/25/2025

Putting a bow on 2025! 🎁

We wish you and your families a safe and relaxing holiday. We are so proud of the work our team has accomplished this past year. We are grateful to the amazing team members who work tirelessly to deliver the best product to our customers. That's a wrap!

12/22/2025

The Genetics Team is fired up for the future! 🔥

A fall meeting packed with collaboration, learning, and big-picture planning around 2025 results, Project Atlas, and the URUS 2026 & 2030 vision. Way to go, team!

12/17/2025

From the other side of the globe...🌏

Meet our 14-member Australia Production Team. This group is driven by dedication, long-standing expertise, and a shared commitment to delivering industry-leading quality. From lab leadership to farm and collection staff, this tight-knit team brings diverse skills, global collaboration, and true teamwork to everything they do.

Their motto? "Teamwork makes the dream work!"

12/15/2025

Have you congratulated Heidi?

Let's celebrate an entire DECADE with our Genetics Program Coordinator, Heidi! Her contagious smile, strong work ethic, and dependability are exactly why she is such an important team member. We are grateful for her expertise and commitment to our company!

Leave her a note below!

12/10/2025

Dedicated Danny, we congratulate you! 👏

Our Conrich Bull Housing Supervisor is celebrating TWENTY years with our PEAK Team. Danny is a kind, determined, and hardworking team player, and his colleagues love working with him. Twenty years is an incredible accomplishment that deserves all the celebration!

Leave him a note in the comments! 👇

12/08/2025

Lab Team Level Up 🌟

In mid-November, the PEAK North America Lab Leaders gathered in Shawano, WI, for two days of focused meetings and shared learning. The group spent time digging into current challenges, exchanging ideas, aligning on SMART goals, and sharpening skills while all together in one place.

Every time we meet in person, we strengthen our connections, deepen collaboration, and reinforce the network that keeps our labs moving forward.

12/04/2025

From Intern to Director!

Congratulations to our North American Lab Director, Amanda Doman, on an incredible 15 years with our PEAK Team. Amanda has been a vital part of the success and growth of our company. Amanda brings guidance, generosity, and passion to her work. We are privileged to work alongside her. Congratulate her in the comments!

12/02/2025

Meet the dedicated PEAK China team 🐂

This hardworking group embodies resilience, teamwork, and innovation. From navigating major production shifts to achieving a remarkable 200% growth, their determination and unity continue to drive success. The team’s “responsibility first” mindset and commitment to quality make them a vital part of PEAK’s global network and mission.

Together, they live their motto: “Responsibility first, quality, and unity for long-term success.” 💪

11/30/2025

Teamwork is something to be thankful for. 🧡

Join us in celebrating our incredible PEAK teams across all sites! We hope everyone had a restful and safe holiday weekend.

Address

N8452 Airport Road
Watertown, WI
53094

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(507) 923-1881

Website

https://peakgenetics.com/

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